In my earlier posts, I explored the incompatibility between current PLM practices and future needs for digital PLM. Digital PLM is one of the terms I am using for future concepts. Actually, in a digital enterprise, system borders become vague, it is more about connected platforms and digital services. Current PLM practices can be considered as Coordinated where the future for PLM is aimed at Connected information. See also Coordinated or Connected.
Moving from current PLM practices toward modern ways of working is a transformation for several reasons.
- First, the scope of current PLM implementation is most of the time focusing on engineering. Digital PLM aims to offer product information services along the product lifecycle.
- Second, because the information in current PLM implementations is mainly stored in documents – drawings still being the leading In advanced PLM implementations BOM-structures, the EBOM and MBOM are information structures, again relying on related specification documents, either CAD- or Office files.
So let’s review the transformation challenges related to moving from current PLM to Digital PLM
Current PLM – document management
The first PLM implementations were most of the time advanced cPDM implementations, targeting sharing CAD models and drawings. Deployments started with the engineering department with the aim to centralize product design information. Integrations with mechanical CAD systems had the major priority including engineering change processes. The multidisciplinary collaboration was enabled by introducing the concept of the Engineering Bill of Materials (EBOM). Every discipline, mechanical, electrical and sometimes (embedded) software teams, linked their information to the EBOM. The product release process was driven by the EBOM. If the EBOM is released, the product is fully specified and can be manufactured.
Although people complain implementing PLM is complex, this type of implementation is relatively simple. The only added mental effort you are demanding from the PLM user is to work in a structured way and have a more controlled (rigid) way of working compared to a directory structure approach. For many people, this controlled way of working is already considered a limitation of their freedom. However, companies are not profitable because their employees are all artists working in full freedom. They become successful if they can deliver in some efficient way products with consistent quality. In a competitive, global market there is no room anymore for inefficient ways of working as labor costs are adding to the price.
The way people work in this cPDM environment is coordinated, meaning based on business processes the various stakeholders agree to offer complete sets of information (read: documents) to contribute to the full product definition. If all contributions are consistent depends on the time and effort people spent to verify and validate their consistency. Often this is not done thoroughly and errors are only discovered during manufacturing or later in the field. Costly but accepted as it has always been the case.
Next Step PLM – coordinated document management / item-centric
When the awareness exists that data needs to flow through an organization in a consistent manner, the next step of PLM implementations comes into the picture. Here I would state we are really talking about PLM as the target is to share product data outside the engineering department.

The first logical extension for PLM is moving information from an EBOM view (engineering) toward a Manufacturing Bill of Materials (MBOM) view. The MBOM is aiming to represent the manufacturing definition of the product and becomes a placeholder to link with the ERP system and suppliers directly. Having an integrated EBOM / MBOM process with your ERP system is already a big step forward as it creates an efficient way of working to connect engineering and manufacturing.
As all the information is now related to the EBOM and MBOM, this approach is often called the item-centric approach. The Item (or Part) is the information carrier linked to its specification documents.
Managing the right version of the information in relation to a specific version of the product is called configuration management. And the better you have your configuration management processes in place, the more efficient and with high confidence you can deliver and support your products. Configuration Management is again a typical example where we are talking about a coordinated approach to managing products and documents.
Implementing this type of PLM requires already more complex as it needs different disciplines to agree on a collective process across various (enterprise) systems. ERP integrations are technically not complicated, it is the agreement on a leading process that makes it difficult as the holistic view is often failing.
Next, next step PLM – the Digital Thread
Continuing reading might give you the impression that the next step in PLM evolution is the digital thread. And this can be the case depending on your definition of the digital thread. Oleg Shilovitsky recently published an article: Digital Thread – A new catchy phrase to replace PLM? related to his observations from ConX18 illustrate that there are many viewpoints to this concept. And of course, some vendors promote their perfect fit based on their unique definition. In general, I would classify the idea of Digital Thread in two approaches:
The Digital Thread – coordinated
In the Digital Thread – coordinated approach we are not revolutionizing the way of working in an enterprise. In the coordinated approach, the PLM environment is connected with another overlay, combining data from various disciplines into an environment where the dependencies are traceable. This can be the Aras overlay approach (here explained by Oleg Shilovitsky), the PTC Navigate approach or others, using a new extra layer to connect the various discipline data and create traceability in a more or less non-intrusive way. Similar concepts, but less intrusive can be done through Business Intelligence applications, although they are more read-only than a system approach.
The Digital Thread – connected
In the Digital Thread – connected approach the idea is that information is stored in an extremely granular way and shared among disciplines. Instead of the coordinated way, where every discipline can have its own data sources, here the target is to be data-driven (neutral/standard formats). I described this approach in the various aspects of the model-based enterprise. The challenge of a connected enterprise is the standardized data definition to make it available for all stakeholders.
Working in a connected enterprise is extremely difficult, in particular for people educated in the old-fashioned ways of working. If you have learned to work with shared documents, like Google Docs or Office documents in sharing mode, you will understand the mental change you have to go through. Continuous sharing of the information instead of waiting until you feel your part is complete.
In the software domain, companies are used to working this way and integrating data in a continuous stream. We have to learn to apply these practices also to a complete product lifecycle, where the product consists of hardware and software.
Still, the connect way of working is the vision that digital enterprises should aim for as it dramatically reduces the overhead of information conversion, overhead, and ambiguity. How we will implement in the context of PLM / Product Innovation is a learning process, where we should not be blocked by our echo chamber as Jan Bosch states in his latest post: Don’t Get Stuck In Your Company’s Echo Chamber
Jan Bosch is coming from the software world, promoting the Software-Centric Systems conference SC2 as a conference to open up your mind. I recommend you to take part in upcoming PLM-related events: CIMdata’s PLM roadmap Europe combined with PDT Europe on 24/25th October in Stuttgart, or if you are living in the US there is the upcoming PI PLMx CHICAGO 2018 on Nov 5/6th.
Conclusion
Learning and understanding are crucial and take time. A digital transformation has many aspects to learn – keep in mind the difference between coordinated (relatively easy) and connected (extraordinarily challenging but promising). Unfortunately there is no populist way to become digital.
Note:
If you want to continue learning, please read this post – The True Impact of Industry 4.0 Revealed -and its internal links to reference information from Martijn Dullaart – so relevant.




The challenge of a coordinated approach is that there is no thorough consistency in checking if the data delivered is representing the real truth. Through serious review procedures, we do our best to make sure every deliverable has the required content and quality. As information inside these deliverables is not connected to the outside world, there will be discrepancies between reality and what has been stored. Still, we feel comfortable enough as an organization to pretend we know where the risks are. Until the costly impossible happens!
Connected data allows us to share combined sets of information that are relevant to a particular role. Real-time dashboarding is one of the benefits of such an infrastructure. There are still a lot of challenges with this approach. How do we know which information is valid in the context of other information? What are the rules that describe a valid product or project baseline at a particular time?


This week I had a meeting in the Netherlands with three Dutch peers all interested and involved in Model-Based Definition – either from the coaching point of view or the “victim” point of view. We compared MBD-challenges with
We realized that human beings indeed are often the blocking reason why new ways of working cannot be introduced. Twenty-five years ago we had the discussion moving from 2D to 3D for design. Now due to the maturity of the solutions and the education of new engineers this is no longer an issue. Now we are in the next wave using the 3D Model as the base for manufacturing definition, and again a new mindset is needed.

Oleg believes more in the bottom-up approach where new technology will enable users to work differently and empower themselves to improve their business (without calling it PLM). More or less concluding there is no need for a PLM consultant as the users will decide themselves about the value of the selected technology. In the context of Oleg’s position as
For a company it is extremely difficult to have two approaches in parallel as the first reaction is: “let’s convert the old data to the new environment”.
Like the bimodal approach the overlay approach creates the illusion that in the near future the old legacy PLM will disappear. I partly share that illusion when you consider the near future a period of 5 – 10+ years depending on the company’s active products. Faster is not realistic.
Most of my blogging time I spent on explaining the meaning behind a modern model-driven approach and its three main aspects: Model-Based Systems Engineering, Model-Based Definition and Digital Twins. As some of these aspects are still in the hype phase, it was interesting to see the two different opinions are popping up. On one side people claiming the world is still flat (2D), considering model-based approaches just another hype, caused by the vendors. There is apparently no need for digital continuity. If you look into the reactions from certain people, you might come to the conclusion it is impossible to have a dialogue, throwing opinions is not a discussion..
There is also another group, to which I am connected, that is quite active in learning and formalizing model-based approaches. This in order to move forward towards a digital enterprise where information is connected and flowing related to various models (behavior models, simulation models, software models, 3D Models, operational models, etc., etc.) . This group of people is discussing standards and how to use and enhance them. They discuss and analyze with arguments and share lessons learned. One of the best upcoming events in that context is the joined 


This is my concluding post related to the various aspects of the model-driven enterprise. We went through
In the Digital Twin concept, it is more about a defining a system that should work in the field. How to combine various systems into a working solution and each of the systems has already a pre-defined set of behavioral / operational parameters, which could be 3D related but also performance related.
Why aren’t we doing this already? It takes more skilled engineers instead of cheaper fixers downstream. The fact that we are used to fixing it later is also an inhibitor for change. Management needs to trust and understand the economic value instead of trying to reduce the number of engineers as they are expensive and hard to plan.
In the construction industry, companies are discovering the power of BIM (Building Information Model) , introduced to enhance the efficiency and productivity of all stakeholders involved. Massive benefits can be achieved if the construction of the building and its future behavior and maintenance can be optimized virtually compared to fixing it in an expensive way in reality when issues pop up.
When you are after the topic of a Digital Twin through the materials provided by the various software vendors, you see all kinds of previews what is possible. Augmented Reality, Virtual Reality and more. All these presentations show that clicking somewhere in a 3D Model Space relevant information pops-up. Where does this relevant information come from?
Data collected from an individual twin or collection of twins can be analyzed to extract or discover failure opportunities. An R&D organization is interested in learning what is happening in the field with their products. These analyses lead to better and more competitive solutions.
There are several reasons why the Digital Twin is overhyped. One of the reasons is that the Digital Twin is not necessarily considered as a PLM-related topic. Other vendors like SAP (
As a cyclist, I am active on platforms like
Another known digital twin story is related to plants in operation. In the past 10 years, I have advocated for Plant Lifecycle Management (
Companies like GE and SAP focus a lot on the digital twin in relation to asset performance. Measuring the performance of assets, comparing their performance with other similar assets and based on performance characteristics the collector of the data can sell predictive maintenance analysis, performance optimization guidance and potentially other value offerings to their customers.
Due to the fact that I already reach more than 1000 words, I will focus in my next post on the most relevant digital twin for PLM. Here, all disciplines come together. The 3D Mechanical model, the behavior models, the embedded and control software, (manufacturing simulation and more. This is to create an almost perfect virtual copy of a real product or system in the physical world. There, we will see that this is not as easy as concepts depend on accurate data and reliable models, which is not the case currently in most companies in their engineering environment.

This presentation matched nicely with
The presentations were followed by a (long) panel discussion. The common theme in both discussions is that companies need to educate and organize themselves to become educated for the future. New technologies, new ways of working need time and resources which small and medium enterprises often do not have. Therefore, universities, governments and interest groups are crucial.


I hope to elaborate on experiences related to this bimodal or phased approach during the conference. If you or your company wants to contribute to this conference, please let the program committee know. There is already a good set of content planned. However, one or two inspiring presentations from the field are always welcome.





This post is my two-hundredth blog post, and this week it is exactly ten years ago that I started blogging related to the topic of PLM.
The past 5 years you will recognize a shift more to the people side of PLM (what does PLM mean / impact my daily life/my organization), what makes sense/ nonsense of the new hypes mainly about the potential and risks related to becoming a digital enterprise. I learned and discussed these themes mostly through larger enterprises, as usually, they cannot change that fast. Therefore they have to be on the lookout for threats and trends earlier.


If you want to dive deeper into an unambiguous explanation of systems engineering, follow
Trade-off studies eliminate alternatives and create the base for the final design which will be more and more detailed and specific over time. You need a functional and logical decomposition before jumping into the design phase for mechanical electrical and software components. Therefore, jumping from requirements directly into building a solution is not real systems engineering. You use this approach only if you already know the products solutions concept and logical components. Something perhaps possible when there is no involvement of electronics and software.
In model-based systems engineering the most efficient way of working is to use parameters for requirements, logical and physical settings. Next decide on lower-level requirements and constraints the concept “Design of Experiments” is used, where the performance of a product is simulated by varying several design parameters. The results of a Design of Experiment assist the engineering teams to select the optimized solution, of course based on the model used.
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