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I have talked a lot the past years about Digital Transformation and in particular its relation to PLM. This time I want to focus a little more on Digital Transformation and my observations related to big enterprises and small and medium enterprises. I will take you starting from the top, the C-level to the work floor and then try to reconnect through the middle management. As you can imagine from the title of this post, there is a challenge. And I am aware I am generalizing for the sake of simplicity.

Starting from the C-level of a large enterprise

Large and traditional enterprises are having the most significant challenge when aiming at a digital transformation for several reasons:

  • They have shareholders that prefer short-term benefits above long-term promising but unclear higher benefits. Shareholders most of the time have no personal interest in these companies, they just want to earn money above the average growth.
  • The CEO is the person to define the strategy which has to come with a compelling vision to inspire the shareholders, the customers and the employees in the company – most of the time in that order of priority.
  • The role of the CEO is to prioritize investments and stop or sell core components to make the transformation affordable. Every transformation is about deciding what to stop, what to start and what to maintain.
  • After four to seven years (the seven years’ itch) it is time for a new CEO to create a new momentum as you cannot keep the excitement up too long.
  • Meanwhile, the Stop-activities are creating fear within the organization – people start fearing their jobs and the start-activities are most of the time of such a small-scale that their successes are not yet seen. So at the work floor, there will be reservations about what’s next

Companies like ABB, Ericsson, GE, Philips – in alphabetical order – are all in several stages of their digital transformation and in particular I have followed GE as they were extremely visible and ambitious. Meanwhile, it is fair to say that the initial Digital Transformation plan from GE has stalled and a lot of lessons learned from that.

If you have time – read this article: The Only Way Manufacturers Can Survive – by Vijay Govindarajan & Jeff Immelt (you need to register). It gives useful insights about what the strategy and planning were for digital transformation. And note PLM is not even mentioned there J

Starting from the C-level of a small and medium enterprise

In a small or medium enterprise, the distance between the C-level and the work floor is most of the time much shorter and chances are that the CEO is a long-term company member in case of a long-standing family-owned business. In this type of companies, a long-term vision can exist and you could expect that digital transformation is more sustainable there.

Unfortunate most of the time it is not, as the C-level is often more active in current business strategies and capabilities close to their understanding instead of investing energy and time to digest the full impact of a digital transformation. These companies might invest in the buzz-words you hear in the market, IoT, Digital Twins and Augmented Reality/Virtual Reality, all very visionary topics, however of low value when they are implemented in an isolated way.

In this paragraph, I also need to mention the small and medium enterprises that are in the hands of an investment company.  Here I feel sorry as the investment company is most of the time trying to optimize the current ways of working by simplifying or rationalizing the business, not creating a transformative vision (as they do not have the insights. In this type of companies, you will see on a lower scale the same investments done as in the other category of small and medium enterprises, be it on a lesser scale.

Do people need to change?

Often you hear that the problem with any change within the companies is because people do not want to change. I think this is too much a generalization. I have worked in the past five years with several companies where we explored the benefits and capabilities of PLM in a modern way, sometimes focusing on an item-centric approach, sometimes focusing on a model-based approach. In all these engagements there was no reluctance from the users to change.

However, there were two types of users in these discussions. I would characterize as evolutionary thinkers (most of the time ten years or more in the company) and love-to-change thinkers (most of them five years or less in the company). The difference between these groups was that the evolutionary thinkers were responding in the context of the existing business constraints where the love-to-change thinkers were not yet touched by the “knowledge how good everything was”.

For digital transformation, you need to create the love-to-change attitude while using the existing knowledge as a base to improve. And this is not a people change, it is an organizational change where you need to enable people to work in their best mode. It needs to be an end-to-end internal change – not changing the people, but changing the organizational parameters: KPIs, divisions, departments, priorities. Have a look at this short movie, you can replace the word ERP by PLM, and you will understand why I like this movie (and the relaxing sound)

The Middle Management dilemma

And here comes my last observation. At the C-level we can find inspiring visions often outcome-based, talking about a more agile company, closer to the customer, empowered workers, etc.  Then there is the ongoing business that cannot be disrupted and needs to perform – so the business units, the departments all get their performance KPIs, merely keeping the status quo in place.

Also, new digital initiatives need to be introduced. They don’t fit in the existing business and are often started in separation – like GE Digital division, and you can read Jeff Immelt’ s thoughts and strategy how this could work. (The Only Way Manufacturers Can Survive). However as the majority of the business runs in the old mode, the Digital Business became another business silo in the organization, as the middle management could not be motivated to embed digital in their business (no KPIs or very low significance of new KPIs)

I talked about the hybrid/bimodal approach several times in my blog posts, most recently in The Challenges of a Connected Ecosystem.  One of the points that I did not address was the fact that probably nobody wants to work in the old mode anymore once the new approach is successful and scaled up.

When the new mode of business is still small, people will not care so much and continue business as usual. Once the new mode becomes the most successful part of the company, people do want to join this success if they can. And here the change effort is needed. An interesting article in this context is The End of Two-Speed IT from the Boston Consultancy Group (2016). They already point at the critical role of middle management. Middle management can kill digital transformation or being part of it, by getting motivated and adopting too.

Conclusion

Perhaps too much text in this post and even more content when you dive more in-depth in the provided content. Crucial if you want to understand the digital transformation process in an existing company and the critical place of middle management. They are likely the killers of digital transformation if not give the right coaching and incentives.  Just an observation – not a thought 😉

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Two weeks ago I wrote about the simplification discussion around PLM – Why PLM never will be simple.  There I focused on the fact that even sharing information in a consistent, future proof way of working, is already challenging, despite easy to use communication tools like email or social communities.

I mentioned that sharing PLM data is even more challenging due to their potential revision, version, status, and context.  This brings us to the topic of configuration management, needed to manage the consistency of information, a challenge with the increasingly sophisticated products or systems. Simple tools will never fix this complexity.

To manage the consistency of a product,  configuration management (CM) is required. Two weeks ago I read the following interesting post from CMstat: A Brief History of Configuration Management Software.

An excellent introduction if you want to know more about the roots of CM, be it that the post at the end starts to flush out all the disadvantages and reasons why you should not think about CM using PLM systems.

The following part amused me:

 The Reality of Enterprise PLM

It is no secret that PLM solutions were often sold based in good part on their promise to provide full-lifecycle change control and systems-level configuration management across all functions of the enterprise for the OEM as well as their supply and service chain partners. The appeal of this sales stick was financial; the cost and liability to the corporation from product failures or disasters due to a lack of effective change control was already a chief concern of the executive suite. The sales carrot was the imaginary ROI projected once full-lifecycle, system-level configuration control was in effect for the OEM and supply chain.

Less widely known is that for many PLM deployments, millions of budget dollars and months of calendar time were exhausted before reaching the point in the deployment road map where CM could be implemented. It was not uncommon that before the CM stage gate was reached in the schedule, customer requirements, budget allocations, management priorities, or executive sponsors would change. Or if not these disruptions within the customer’s organization, then the PLM solution provider, their software products or system integrators had been changed, acquired, merged, replaced, or obsoleted. Worse yet for users who just had a job to do was when solutions were “reimagined” halfway through a deployment with the promise (or threat) of “transforming” their workflow processes.

Many project managers were silently thankful for all this as it avoided anyone being blamed for enterprise PLM deployment failures that were over budget, over schedule, overweight, and woefully underwhelming. Regrettably, users once again had to settle for basic change control instead of comprehensive configuration management.

I believe the CMstat-writer is generalizing too much and preaches for their parish. Although my focus lies on PLM, I also learned the importance of CM and for that reason I will share a view on CM from the PLM side:

Configuration Management is not a target for every company

The origins of Configuration Management come from the Aerospace and Defense (A&D) industries. These industries have high quality, reliability and traceability constraints. In simple words, you need to prove your product works correctly specified in all described circumstances and keep this consistent along the lifecycle of the product.

Moreover, imagine you delivered the perfect product, next implementing changes require a full understanding of the impact of the change. What is the impact of the change on the behavior or performance? In A&D is the question is it still safe and reliable?

Somehow PLM and CM are enemies. The main reason why PLM-systems are used is Time to Market — bringing a product as fast as possible to the market with acceptable quality. Being first is sometimes more important than high quality. CM is considered as a process that slows down Time to Market as managing consistency, and continuous validating takes time and effort.

Configuration Management in Aviation is crucial as everyone understands that you cannot afford to discover a severe problem during a flight. All the required verification and validation efforts make CM a costly process along the product lifecycle. Airplane parts are 2 – 3 times more expensive than potential the same parts used in other industries. The main reason: airplane parts are tested and validated for all expected conditions along their lifecycle.  Other industries do not spend so much time on validation. They validate only where issues can hurt the company, either for liability or for costs.

Time to Market even impacts the aviation industry  as we can see from the commercial aircraft battle(s) between Boeing and Airbus. Who delivers the best airplane (size/performance) at the right moment in the global economy? The Airbus 380 seemed to miss its targets in the future – too big – not flexible enough. The Boeing 737 MAX appears to target a market sweet spot (fuel economy) however the recent tragic accidents with this plane seemed to be caused by Time to Market pressure to certify the aircraft too early. Or is the complexity of a modern airplane unmanageable?

CM based on PLM-systems

Most companies had their configuration management practices long before they started to implement PLM. These practices were most of the time documented in procedures, leading to all kind of coding systems for these documents. Drawing numbers (the specification of a part/product), Specifications, Parts Lists, all had a meaningful identifier combined with a version/revision and status. For example, the Philips 12NC coding system is famous in the Netherlands and is still used among spin-offs of Philips and their supplier as it offers a consistent framework to manage configurations.

Storing these documents into a PDM/PLM-system to provide centralized access was not a big problem; however, companies also expected the PLM-system to support automation and functionality to support their configuration management procedures.

A challenge for many implementers for several reasons:

  • PLM-systems do not offer a standard way of working – if they would do so, they could only serve a small niche market – so it needs to be “configured/customized.”
  • Company configuration management rules sometimes cannot be mapped to the provided PLM data-model and their internal business logic. This has led to costly customizations where, in the best case, implementer and company agreed somewhere in the middle. Worst case as the writer from the CM blog is mentioning it becomes an expensive, painful project
  • Companies do not have a consistent configuration management framework as Time to Market is leading – we will fix CM later is the idea, and they let their PLM –implementer configure the PLM-system as good a possible. Still, at the management level, the value of CM is not recognized.
    (see also: PLM-CM-ALM – not sexy ?)

In companies that I worked with, those who were interested in a standardized configuration management approach were trained in CMII. CMII (or CM2) is a framework supported by most PLM-systems, sometimes even as a pre-configured template to speed-up the implementation. Still, as PLM-systems serve multiple industries, I would not expect any generic PLM-vendor to offer Commercial Off-The-Shelf (COTS) CM-capabilities – there are too many legacy approaches. You can find a good and more in-depth article related to CMII here: Towards Integrated Configuration Change Management (CMII) from Lionel Grealou.

 

What’s next?

Current configuration management practices are very much based on the concepts of managing document. However, products are more and more described in a data-driven, model-based approach. You can find all the reasons why we are moving to a model-based approach in my last year’s blog post. Important to realize is that current CM practices in PLM were designed with mechanical products and lifecycles as a base. With the combination of hardware and software, integrated and with different lifecycles, CM has to be reconsidered with a new holistic concept. The Institute of Process Excellence provides CM2 training but is also active in developing concepts for the digital enterprise.

Martijn Dullaart, Lead Architect Configuration Management @ ASML & Chair @ IPE/CM2 Global Congress has published several posts related to CM and a Model-Based approach – you find them here related to his LinkedIn profile. As you can read from his articles organizations are trying to find a new consistent approach.

Perhaps CM as a service to a Product Innovation Platform, as the CMstat blog post suggests? (quote from the post below)

In Part 2 of this CMsights series on the future of CM software we will examine the emerging strategy of “Platform PLM” where functional services like CM are delivered via an open, federated architecture comprised of rapidly-deployable industry-configured applications.

I am looking forward to Part2 of CMsights . An approach that makes sense to me as system boundaries will disappear in a digital enterprise. It will be more critical in the future to create consistent data flows in the right context and based on data with the right quality.

Conclusion

Simple tools and complexity need to be addressed in the right order. Aligning people and processes efficiently to support a profitable enterprise remains the primary challenge for every enterprise. Complex products, more dependent on software than hardware, are requiring new ways of working to stay competitive. Digitization can help to implement these new ways of working. Experienced PLM/CM experts know the document-driven past. Now it is time for a new generation of PLM and CM experts to start from a digital concept and build consistent and workable frameworks. Then the simple tools can follow.

 

In this post, I will explain the story behind my presentation at PI PLMx London. You can read my review of the event here: “The weekend after ……” and you can find my slides on SlideShare: HERE.

For me, this presentation is a conclusion of a thought process and collection of built-up experiences in the past three to  five years, related to the challenges digital transformation is creating for PLM and what makes it hard to go through compared to other enterprise business domains.  So here we go:

Digital transformation or disruption?

Slide 2 (top image) until 5 are dealing with the common challenges of business transformation. In nature, the transformation from a Caterpillar (old linear business) to a Butterfly (modern, agile, flexible) has the cocoon stage, where the transformation happens. In business unfortunate companies cannot afford a cocoon phase, it needs to be a parallel change.

Human beings are not good at change (slide 3 & 4), and the risk is that a new technology or a new business model will disrupt your business if you are too confident – see examples from the past. The disruption theory introduced by Clayton Christensen in his book, the Innovators Dilemma is an excellent example of how this can happen.  Some of my thoughts are in The Innovator’s dilemma and generation change (2015)

Although I know some PLM vendors consider themselves as disruptor, I give them no chance in the PLM domain. The main reason: The existing PLM systems are so closely tied to the data they manage, that switching from one PLM system to a more modern PLM system does not pay off.  The data models are so diverse that it is better to stay with the existing environment.

What is clear for modern digital businesses is that if you could start from scratch or with almost no legacy you can move faster forward than the rest. But only if supported by a strong leadership , a(understandable) vision and relentless execution.

The impression of evolution

Marc Halpern’s slide presented at PDT 2015 is one of my favorite slides, as it maps business maturity to various characteristics of an organization, including the technologies used.

 

Slide 7 till 18 are zooming in on the terms Coordinated and Connected and the implications it has for data, people and business. I have written about Coordinated and Connected recently: Coordinated or Connected (2018)

A coordinated approach: Delivering the right information at the right moment in the proper context is what current PLM implementations try to achieve. Allowing people to use their own tools/systems as long as they deliver at the right moment their information (documents/files) as part of the lifecycle/delivery process. Very linear and not too complicated to implement you would expect. However it is difficult ! Here we already see the challenge of just aligning a company to implement a horizontal flow of data. Usability of the PLM backbone and optimized silo thinking are the main inhibitors.

In a connected approach: Providing actual information for anyone connected in any context the slide on the left shows the mental picture we need to have for a digital enterprise. Information coming from various platforms needs to be shareable and connected in real-time, leading, in particular for PLM, to a switch from document-based deliverables to models and parameters that are connected.

Slide 15 has examples of some models.  A data-driven approach creates different responsibilities as it is not about ownership anymore but about accountability.

The image above gives my PLM-twisted vision of which are the five core platforms for an enterprise.  The number FIVE is interesting as David Sherburne just published his Five Platforms that Enable Digital Transformation and in 2016 Gartner identified Five domains for the digital platform .- more IT-twisted ? But remember the purpose of digital transformation is: FIVE!

From Coordinated to Connected is Digital Transformation

Slide 19 till 27 further elaborate on the fact that for PLM there is no evolutionary approach possible, going from a Coordinated technology towards a Connected technology.

For three reasons:  different type of data (document vs. database elements), different people (working in a connected environment requires modern digital skills) and different processes (the standard methods for mechanical-oriented PLM practices do not match processes needed to deliver systems (hardware & software) with an incremental delivery process).

Due to the incompatibility of the data, more and more companies discover that a single PLM-instance cannot support both modes – staying with your existing document-oriented PLM-system does not give the capabilities needed for a model-driven approach. Migrating the data from a traditional PLM-environment towards a modern data-driven environment does not bring any value. The majority of the coordinated data is not complete and with the right quality to use a data-driven environment. Note: in  a data-driven environment you do not have people interpreting the data – the data should be correct for automation / algorithms.

The overlay approach, mentioned several times in various PLM-blogs, is an intermediate solution. It provides traceability and visibility between different data sources (PLM, ALM, ERP, SCM, …). However it does not make the information in these systems better accessible.

So the ultimate conclusion is: You need both approaches, and you need to learn to work in a hybrid environment !

What can various stakeholders do?

For the management of your company, it is crucial they understand the full impact of digital transformation. It is not about a sexy customer website, a service platform or Virtual Reality/Augmented Reality case for the shop floor or services. When these capabilities are created disconnected from the source (PLM), they will deliver inconsistencies in the long-term. The new digital baby becomes another silo in the organization. Real digital transformation comes from an end-to-end vision and implementation.  The result of this end-to-end vision will be the understanding that there is a duality in data, in particular for the PLM domain.

Besides the technicalities, when going through a digital transformation, it is crucial for the management to share their vision in a way it becomes a motivational story, a myth, for all employees. As Yuval Harari, writer of the book Sapiens,  suggested, we (Home Sapiens) need an abstract story, a myth to align a larger group of people to achieve a common abstract goal. I discussed this topic in my posts: PLM as a myth? (2017)  and PLM – measurable or a myth?

Finally, the beauty of new digital businesses is that they are connected and can be monitored in real-time. That implies you can check the results continuously and adjust – scale of fail!

Consultants and strategists in a company should also take the responsibility, to educate the management and when advising on less transformational steps, like efficiency improvements: Make sure you learn and understand model-based approaches and push for data governance initiatives. This will at least narrow the gap between coordinated and connected environments.

This was about strategy – now about execution:

For PLM vendors and implementers, understanding the incompatibility of data between current PLM practices – coordinated and connected – it will lead to different business models. Where traditionally the new PLM vendor started first with a rip-and-replace of the earlier environment – no added value – now it is about starting a new parallel environment.  This implies no more big replacement deals, but more a long-term. strategic and parallel journey.  For PLM vendors it is crucial that being able to offer to these modes in parallel will allow them to keep up their customer base and grow. If they would choose for coordinated or connected only it is for sure a competitor will work in parallel.

For PLM users, an organization should understand that they are the most valuable resources, realizing these people cannot make a drastic change in their behavior. People will adapt within their capabilities but do not expect a person who grew up in the traditional ways of working (linear / analogue) to become a successful worker in the new mode (agile / digital). Their value lies in transferring their skills and coaching new employees but do not let them work in two modes. And when it comes to education: permanent education is crucial and should be scheduled – it is not about one or two trainings per year – if the perfect training would exist, why do students go to school for several years ? Why not give them the perfect PowerPoint twice a year?

Conclusions

I believe after three years of blogging about this theme I have made my point. Let’s observe and learn from what is happening in the field – I remain curious and focused about proof points and new insights. This year I hope to share with you new ideas related to digital practices in all industries, of course all associated with the human side of what we once started to call PLM.

Note: Oleg Shilovitsky just published an interesting post this weekend: Why complexity is killing PLM and what are future trajectories and opportunities? Enough food for discussion. One point: The fact that consumers want simplicity does not mean PLM will become simple – working in the context of other information is the challenge – it is human behavior – team players are good in anticipating – big egos are not. To be continued…….

 

 

 

 

 

 

 

 

 

I was happy to take part at the PI PLMx London event last week. It was here and in the same hotel that this conference saw the light in 2011  – you can see my blog post from that event here: PLM and Innovation @ PLMINNOVATION 2011.

At that time the first vendor-independent PLM conference after a long time and it brought a lot of new people together to discuss their experience with PLM. Looking at the audience that time, many of the companies that were there, came back during the years, confirming the value this conference has brought to their PLM journey.

Similar to the PDT conference(s) – just announced for this year last week – here – the number of participants is diminishing.

Main hypotheses:

  1. the PLM-definition has become too vague. Going to a PLM conference does not guarantee it is your type of PLM discussions you expect to see?
  2. the average person is now much better informed related to PLM thanks to the internet and social media (blogs/webinars/ etc.) Therefore, the value retrieved from the PLM conference is not big enough any more?
  3. Digital Transformation is absorbing all the budget and attention downstream the organization not creating the need and awareness of modern PLM to the attention of the management anymore. g., a digital twin is sexier to discuss than PLM?

What do you think about the above three hypotheses – 1,2 and/or 3?

Back to the conference. The discussion related to PLM has changed over the past nine years. As I presented at PI from the beginning in 2011, here are the nine titles from my sessions:

2011       PLM – The missing link
2012       Making the case for PLM
2013       PLM loves Innovation
2014       PLM is changing
2015       The challenge of PLM upgrades
2016       The PLM identity crisis
2017       Digital Transformation affects PLM
2018       PLM transformation alongside Digitization
2019       The challenges of a connected Ecosystem for PLM

Where the focus started with justifying PLM, as well as a supporting infrastructure, to bring Innovation to the market, the first changes became visible in 2014. PLM was changing as more data-driven vendors appeared with new and modern (metadata) concepts and cloud, creating the discussion about what would be the next upgrade challenge.

The identity crisis reflected the introduction of software development / management combined with traditional (mechanical) PLM – how to deal with systems? Where are the best practices?

Then from 2017 on until now Digital Transformation and the impact on PLM and an organization became the themes to discuss – and we are not ready yet!

Now some of the highlights from the conference. As there were parallel sessions, I had to divide my attention – you can see the full agenda here:

How to Build Critical Architecture Models for the New Digital Economy

The conference started with a refreshing presentation from David Sherburne (Carestream) explaining their journey towards a digital economy.  According to David, the main reason behind digitization is to save time, as he quoted Harvey Mackay an American Businessman and Journalist,

Time is free, but it is priceless. You cannot own it, but you can use it. You can’t keep it, but you can spend it. Once you have lost it, you never can get it back

I tend to agree with this simplification as it makes the story easy to explain to everyone in your company. Probably I would add to that story that saving time also means less money spent on intermediate resources in a company, therefore, creating a two-sided competitive advantage.

David stated that today’s digital transformation is more about business change than technology and here I wholeheartedly agree. Once you can master the flow of data in your company, you can change and adapt your company’s business processes to be better connected to the customer and therefore deliver the value they expect (increases your competitive advantage).

Having new technology in place does not help you unless you change the way you work.

David introduced a new acronym ILM (Integrated Lifecycle Management) and I am sure some people will jump on this acronym.

David’s presentation contained an interesting view from the business-architectural point of view. An excellent start for the conference where various dimensions of digital transformation and PLM were explored.

Integrated PLM in the Chemical industry

Another interesting session was from Susanna Mäentausta  (Kemira oy)  with the title: “Increased speed to market, decreased risk of non-compliance through integrated PLM in Chemical industry.” I selected her session as from my past involvement with the process industry, I noticed that PLM adoption is very low in the process industry. Understanding Why and How they implemented PLM was interesting for me. Her PLM vision slide says it all:

There were two points that I liked a lot from her presentation, as I can confirm they are crucial.

  • Although there was a justification for the implementation of PLM, there was no ROI calculation done upfront. I think this is crucial, you know as a company you need to invest in PLM to stay competitive. Making an ROI-story is just consoling the people with artificial number – success and numbers depend on the implementation and Susanna confirmed that step 1 delivered enough value to be confident.
  • There were an end-to-end governance and a communication plan in place. Compared to PLM projects I know, this was done very extensive – full engagement of key users and on-going feedback – communicate, communicate, communicate. How often do we forget this in PLM projects?

Extracting More Value of PLM in an Engineer-to-Order Business

Sami Grönstrand & Helena Gutierrez presented as an experienced duo (they were active in PI P PLMx Hamburg/Berlin before) – their current status and mission for PLM @ Outotec. As the title suggests, it was about how to extract more value from PL M, in an Engineering to Order Business.

What I liked is how they simplified their PLM targets from a complex landscape into three story-lines.

If you jump into all the details where PLM is contributing to your business, it might get too complicated for the audience involved. Therefore, they aligned their work around three value messages:

  • Boosting sales, by focusing on modularization and encouraging the use of a product configurator. This instead of developing every time a customer-specific solution
  • Accelerating project deliverables, again reaping the benefits of modularization, creating libraries and training the workforce in using this new environment (otherwise no use of new capabilities). The results in reducing engineering hours was quite significant.
  • Creating New Business Models, by connecting all data using a joint plant structure with related equipment. By linking these data elements, an end-to-end digital continuity was established to support advanced service and support business models.

My conclusion from this session was again that if you want to motivate people on a PLM-journey it is not about the technical details, it is about the business benefits that drive these new ways of working.

Managing Product Variation in a Configure-To-Order Business

In the context of the previous session from Outotec, Björn Wilhemsson’s session was also addressing somehow the same topic of How to create as much as possible variation in your customer offering, while internally keep the number of variants and parts manageable.

Björn, Alfa Laval’s OnePLM Programme Director, explained in detail the strategy they implemented to address these challenges. His presentation was very educational and could serve as a lesson for many of us related to product portfolio management and modularization.

Björn explained in detail the six measures to control variation, starting from a model-strategy / roadmap (thinking first) followed by building a modularized product architecture, controlling and limiting the number of variants during your New Product Development process. Next as Alfa Laval is in a Configure-To-Order business, Björn the implementation of order-based and automated addition of pre-approved variants (not every variant needs to exist in detail before selling it), followed by the controlled introduction of additional variants and continuous analysis of quoted and sold variant (the power of a digital portfolio) as his summary slides shows below:

Day 1 closed with an inspirational keynote; Lessons-Learnt from the Mountaineering Experience 8848 Meter above sea level  – a mission to climb the highest mountain on each of the continents in 107 days – 9 hours – setting a new world record by Jonathan Gupta.

There are some analogies to discover between his mission and a PLM implementation. It is all about having the total picture in mind. Plan and plan, prepare step-by-step in detail and rely on teamwork – it is not a solo journey – and it is about reaching a top (deliverable phase) in the most efficient way.

The differences: PLM does not need world records, you need to go with the pace an organization can digest and understand. Although the initial PLM climate during implementation might be chilling too, I do not believe you have to suffer temperatures below 50 degrees Celsius.

During the morning, I was involved in several meetings, therefore unfortunate unable to see some of the interesting sessions at that time. Hopefully later available on PI.TV for review as slides-only do not tell the full story. Although there are experts that can conclude and comment after seeing a single slide. You can read it here from my blog buddy Oleg Shilovitsky’s post : PLM Buzzword Detox. I think oversimplification is exactly creating the current problem we have in this world – people without knowledge become louder and sure about their opinion compared to knowledgeable people who have spent time to understand the matter.

Have a look at the Dunning-Kruger effect here (if you take the time to understand).

 

PLM: Enabling the Future of a Smart and Connected Ecosystem

Peter Bilello from CIMdata shared his observations and guidance related to the current ongoing digital business revolution that is taking place thanks to internet and IoT technologies. It will fundamentally transform how people will work and interact between themselves and with machines. Survival in business will depend on how companies create Smart and Connected Ecosystems. Peter showed a slide from the 2015 World Economic Forum (below) which is still relevant:

Probably depending on your business some of these waves might have touched your organization already. What is clear that the market leaders here will benefit the most – the ones owning a smart and connected ecosystem will be the winners shortly.

Next, Peter explained why PLM, and in particular the Product Innovation Platform, is crucial for a smart and connected enterprise.  Shiny capabilities like a digital twin, the link between virtual and real, or virtual & augmented reality can only be achieved affordably and competitively if you invest in making the source digital connected. The scope of a product innovation platform is much broader than traditional PLM. Also, the way information is stored differs – moving from documents (files) towards data (elements in a database).  I fully agree with Peter’s opinion here that PLM is conceptually the Killer App for a Smart & Connected Ecosystem and this notion is spreading.

A recent article from Forbes in the category Leadership: Is Your Company Ready For Digital Product Life Cycle Management? shows there is awareness.  Still very basic and people are still confused to understand what is the difference with an electronic file (digital too ?) and a digital definition of information.

The main point to remember here: Digital information can be accessed directly through a programming interface (API/Service) without the need to open a container (document) and search for this piece of information.

Peter then zoomed in on some topics that companies need to investigate to reach a smart & connected ecosystem. Security (still a question hardly addressed in IoT/Digital Twin demos), Standards and Interoperability ( you cannot connect in all proprietary formats economically and sustainably) A lot of points to consider and I want to close with Peter’s slide illustrating where most companies are in reality

The Challenges of a Connected Ecosystem for PLM

I was happy to present after Peter Bilello and David Sherburne (on day 1) as they both gave a perspective on digital transformation complementary to what I submitted. My presentation was focusing on the incompatibility of current coordinated business systems and the concept of a connected ecosystem.

You can already download my slides from SlideShare here: The Challenges of a Connected Ecosystem for PLM . I will explain my presentation in an upcoming blog post as slides without a story might lead to the wrong interpretation, and we already reached 2000 words. Few words to come.

How to Run a PLM Project Using the Agile Manifesto

Andrew Lodge, head of Engineering Systems at JCB explained how applying the agile mindset towards a PLM project can lead to faster and accurate results needed by the business. I am a full supporter for this approach as having worked in long and waterfall-type of PLM implementations there was always the big crash and user dissatisfaction at the final delivery. Keeping the business involved every step seems to be the solution. The issue I discovered here is that agile implementation requires a lot of people, in particular, business, to be involved heavily. Some companies do not understand this need and dropped /reduced business contribution to the least, killing the value of an agile approach

 

Concluding

For me coming back to London for the PI PLMx event was very motivational. Where the past two, three conferences before in Germany might have led to little progress per year, this year, thanks to new attendees and inspiration, it became for me a vivid event, hopefully growing shortly. Networking and listening to your peers in business remains crucial to digest it all.

 

This is the moment of the year to switch-off from the details. No more talking and writing about digital transformation or model-based approaches. It is time to sit back and relax. Two years ago I shared the PLM Songbook, now it is time to see one or more movies. Here are my favorite top five PLM movies:

Bruce Almighty

Bruce Nolan, an engineer in Buffalo, N.Y., is discontented with almost everything in the company despite his popularity and the love of his draftswoman Grace. At the end of the worst day of his life, Bruce angrily ridicules and rages against PLM and PLM responds. PLM appears in human form and, endowing Bruce with divine powers op collaboration, challenges Bruce to take on the big job to see if he can do it any better.

A movie that makes you modest and you realize there is more than your small ecosystem.

 

The good, the bad and the ugly

Blondie (The Good PLM consultant) is a professional who is out trying to earn a few dollars. Angel Eyes (The Bad PLM Vendor) is a PLM salesman who always commits to a task and sees it through, as long as he is paid to do so. And Tuco (The Ugly PLM Implementer) is a wanted outlaw trying to take care of his own hide. Tuco and Blondie share a partnership together making money off Tuco’s bounty, but when Blondie unties the partnership, Tuco tries to hunt down Blondie. When Blondie and Tuco come across a PLM implementation loaded with dead bodies, they soon learn from the only survivor (Bill Carson – the PLM admin) that he and a few other men have buried a stash of value on a file server. Unfortunately, Carson dies, and Tuco only finds out the name of the file server, while Blondie finds out the name on the hard disk. Now the two must keep each other alive in order to find the value. Angel Eyes (who had been looking for Bill Carson) discovers that Tuco and Blondie met with Carson and knows they know the location of the value. All he needs is for the two to ..

A movie that makes you realize that it is a challenging journey to find the value out of PLM. It is not only about execution – but it is also about all the politics of people involved – and there are good, bad and ugly people on a PLM journey.

The Grump

The Grump is a draftsman in Finland from the past. A man who knows that everything used to be so much better in the old days. Pretty much everything that’s been done after 1953 has always managed to ruin The Grump’s day. Our story unfolds The Grump opens a 3D Model on his computer, hurting his brain. He has to spend a weekend in Helsinki to attend a model-based therapy. Then the drama unfolds …….

A movie that makes you realize that progress and innovation do not come from grumps. In every environment when you want to do a change of the status quo, grumps will appear. With the exciting Finish atmosphere, a perfect film for Christmas.

Deliverance

The Cahulawassee River Valley company in Northern Georgia is one of the last analog companies in the state, which will soon change with the imminent implementation of a PLM system in the company, breaking down silos everywhere. As such, four Atlanta city slickers, alpha male Lewis Medlock, generally even-keeled Ed Gentry, slightly condescending Bobby Trippe, and wide-eyed Drew Ballinger decide to implement PLM in one trip, with only Lewis and Ed having experience in CAD. They know going in that the area is ethnoculturally homogeneous and isolated, but don’t understand the full extent of such until they arrive and see what they believe is the result of generations of inbreeding. Their relatively peaceful trip takes a turn for the worse when half way through they encounter a couple of hillbilly moonshiners. That encounter not only makes the four battle their way out of the PLM project intact and alive but threatens the relationships of the four as they do.

This movie, from 1972, makes you realize that in the early days of PLM starting a big-bang implementation journey into an area that is not ready for it, can be deadly, for your career and friendship. Not suitable for small children!

Diamonds Are Forever or Tron (legacy)

James Bond’s mission is to find out who has been drawing diamonds, which are appearing on blogs. He adopts another identity in the form of Don Farr. He joins up with CIMdata and acts as if he is developing diamonds, but everyone is hungry for these diamonds. He also has to avoid Mr. Brouwer and Mr. Kidd, the dangerous couple who do not leave anyone in their way when it comes to model-based. And Ernst Stavro Blofeld isn’t out of the question. He may have changed his looks, but is he linked with the V-shape? And if he is, can Bond finally defeat his ultimate enemy?

Sam Flynn, the tech-savvy 27-year-old son of Kevin Flynn, looks into his father’s disappearance and finds himself pulled into the same world of virtual twins and augmented reality where his father has been living for 20 years. Along with Kevin’s loyal confidant Quorra, father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous. Meanwhile, the malevolent program IoT, who dominates the digital world, plans to invade the real world and will stop at nothing to prevent their escape

I could not decide about number five. The future is bright with Boeing’s new representation of Systems Engineering, see my post on CIMdata’s PLM Europe roadmap event where Don Farr presented his diamond(s). However, the future is also becoming a mix of real with virtual and here Tron (legacy) will help my readers to understand the beauty of a mixed virtual and real world. You can decide – or send me your favorite PLM movies.

Note: All movie reviews are based on IMBd.com story lines, and I thank the authors of these story lines for their contribution and hope they agree with the PLM-related twist. Click on the image to find the full details and original review.

Conclusion

2018 has been an exciting year with a lot of buzzwords combined with the reality that the current PLM approach is incompatible with the future. How we can address this issue more in 2019 – first at PI PLMx 2019 in London (be there – last chance to meet people in the UK when they are still Europeans and share/discuss plans for the upcoming year)

Wishing you all the best during the break and a happy and prosperous 2019

 

Last week I attended the long-awaited joined conference from CIMdata and Eurostep in Stuttgart. As I mentioned in earlier blog posts. I like this conference because it is a relatively small conference with a focused audience related to a chosen theme.

Instead of parallel sessions, all attendees follow the same tracks and after two days there is a common understanding for all. This time there were about 70 people discussing the themes:  Digitalizing Reality—PLM’s role in enabling the digital revolution (CIMdata) and Collaboration in the Engineering and Manufacturing Supply Chain –the Extended Digital Thread and Smart Manufacturing (EuroStep)

As you can see all about Digital. Here are my comments:

The State of the PLM Industry:
The Digital Revolution

Peter Bilello kicked off with providing an overview of the PLM industry. The PLM market showed an overall growth of 7.3 % toward 43.6 Billion dollars. Zooming in into the details cPDM grew with 2.9 %. The significant growth came from the PLM tools (7.7 %). The Digital Manufacturing sector grew at 6.2 %. These numbers show to my opinion that in particular, managing collaborating remains the challenging part for PLM. It is easier to buy tools than invest in cPDM.

Peter mentioned that at the board level you cannot sell PLM as this acronym is too much framed as an engineering tool. Also, people at the board have been trained to interpret transactional data and build strategies on that. They might embrace Digital Transformation. However, the Product innovation related domain is hard to define in numbers. What is the value of collaboration? How do you measure and value innovation coming from R&D? Recently we have seen more simplified approaches how to get more value from PLM. I agree with Peter, we need to avoid the PLM-framing and find better consumable value statements.

Nothing to add to Peter’s closing remarks:

 

An Alternative View of the Systems Engineering “V”

For me, the most interesting presentation of Day 1 was Don Farr’s presentation. Don and his Boeing team worked on depicting the Systems Engineering process for a Model-Based environment. The original “V” looks like a linear process and does not reflect the multi-dimensional iterations at various stages, the concept of a virtual twin and the various business domains that need to be supported.

The result was the diamond symbol above. Don and his team have created a consistent story related to the depicted diamond which goes too far for this blog post. Current the diamond concept is copyrighted by Boeing, but I expect we will see more of this in the future as the classical systems engineering “V” was not design for our model-based view of the virtual and physical products to design AND maintain.

 

Sponsor vignette sessions

The vignette sponsors of the conference, Aras, ESI,-group, Granta Design, HCL, Oracle and TCS all got a ten minutes’ slot to introduce themselves, and the topics they believed were relevant for the audience. These slots served as a teaser to come to their booth during a break. Interesting for me was Granta Design who are bringing a complementary data service related to materials along the product lifecycle, providing a digital continuity for material information. See below.

 

The PLM – CLM Axis vital for Digitalization of Product Process

Mikko Jokela, Head of Engineering Applications CoE, from ABB, completed the morning sessions and left me with a lot of questions. Mikko’s mission is to provide the ABB companies with an information infrastructure that is providing end-to-end digital services for the future, based on apps and platform thinking.

Apparently, the digital continuity will be provided by all kind of BOM-structures as you can see below.In my post, Coordinated or Connected, related to a model-based enterprise I call this approach a coordinated approach, which is a current best practice, not an approach for the future. There we want a model-based enterprise instead of a BOM-centric approach to ensure a digital thread. See also Don Farr’s diamond. When I asked Mikko which data standard(s) ABB will use to implement their enterprise data model it became clear there was no concept yet in place. Perhaps an excellent opportunity to look at PLCS for the product related schema.

A general comment: Many companies are thinking about building their own platform. Not all will build their platform from scratch. For those starting from scratch have a look at existing standards for your industry. And to manage the quality of data, you will need to implement Master Data Management, where for the product part the PLM system can play a significant role. See Master Data Management and PLM.

 

Systems of Systems Approach to Product Design

Professor Martin Eigner keynote presentation was about the concepts how new products and markets need a Systems of Systems approach combined with Model-Based Systems Engineering (MBSE) and Product Line Engineering (PLE) where the PLM system can be the backbone to support the MBSE artifacts in context. All these concepts require new ways of working as stated below:

And this is a challenge. A quick survey in the room (and coherent with my observations from the field) is the fact that most companies (95 %) haven’t even achieved to work integrated for mechatronics products. You can imagine the challenge to incorporate also Software, Simulation, and other business disciplines. Martin’s presentations are always an excellent conceptual framework for those who want to dive deeper a start point for discussion and learning.

Additive Manufacturing (Enabled Supply) at Moog

Moog Inc, a manufacturer of precision motion controls for various industries have made a strategic move towards Additive Manufacturing. Peter Kerl, Moog’s Engineering Systems Manager, gave a good introduction what is meant by Additive Manufacturing and how Moog is introducing Additive Manufacturing in their organization to create more value for their customer base and attract new customers in a less commodity domain. As you can image delivering products through Additive Manufacturing requires new skills (Design / Materials), new processes and a new organizational structure. And of course a new PLM infrastructure.

Jim van Oss, Moog’s PLM Architect and Strategist, explained how they have been involved in a technology solution for digital-enabled parts leveraging blockchain technology.  Have a look at their VeriPart trademark. It was interesting to learn from Peter and Jim that they are actively working in a space that according to the Gartner’s hype curve is in the early transform phase.  Peter and Jim’s presentation were very educational for the audience.

For me, it was also interesting to learn from Jim that at Moog they were really practicing the modes for PLM in their company. Two PLM implementations, one with the legacy data and the wrong data for the future and one with the new data model for the future. Both implementations build on the same PLM vendor’s release. A great illustration showing the past and the future data for PLM are not compatible

Value Creation through Synergies between PLM & Digital Transformation

Daniel Dubreuil, Safran’s CDO for Products and Services gave an entertaining lecture related to Safran’s PLM journey and the introduction of new digital capabilities, moving from an inward PLM system towards a digital infrastructure supporting internal (model-based systems engineering / multiple BOMs) and external collaboration with their customers and suppliers introducing new business capabilities. Daniel gave a very precise walk-through with examples from the real world. The concluding slide: KEY SUCCESS FACTORS was a slide that we have seen so many times at PLM events.

Apparently, the key success factors are known. However, most of the time one or more of these points are not possible to address due to various reasons. Then the question is: How to mitigate this risk as there will be issues ahead?

 

Bringing all the digital trends together. What’s next?

The day ended with a virtual Fire Place session between Peter Bilello and Martin Eigner, the audience did not see a fireplace however my augmented twitter feed did it for me:

Some interesting observations from this dialogue:

Peter: “Having studied physics is a good base for understanding PLM as you have to model things you cannot see” – As I studied physics I can agree.

Martin: “Germany is the center of knowledge for Mechanical, the US for Electronics and now China becoming the center for Electronics and Software” Interesting observation illustrating where the innovation will come from.

Both Peter and Martin spent serious time on the importance of multidisciplinary education. We are teaching people in silos, faculties work in silos. We all believe these silos must be broken down. It is hard to learn and experiment skills for the future. Where to start and lead?

Conclusion:

The PLM roadmap had some exciting presentations combined with CIMdata’s PLM update an excellent opportunity to learn and discuss reality. In particular for new methodologies and technologies beyond the hype. I want to thank CIMdata for the superb organization and allowing me to take part. Next week I will follow-up with a review of the PDT Europe conference part (Day 2)

 

 

Ontology example: description of the business entities and their relationships

In my recent posts, I have talked a lot about the model-based enterprise and already after my first post: Model-Based – an introduction I got a lot of feedback where most of the audience was automatically associating the words Model-Based to a 3D CAD Model.
Trying to clarify this through my post: Why Model-Based – the 3D CAD Model stirred up the discussion even more leading into: Model- Based: The confusion.

A Digital Twin of the Organization

At that time, I briefly touched on business models and business processes that also need to be reshaped and build for a digital enterprise. Business modeling is necessary if you want to understand and streamline large enterprises, where nobody can overview the overall company. This approach is like systems engineering where we try to understand and simulate complex systems.

With this post, I want to close on the Model-Based series and focus on the aspects of the business model. I was caught by this catchy article: How would you like a digital twin of your organization? which provides a nice introduction to this theme.  Also, I met with Steve Dunnico, Creator and co-founder of Clearvision, a Swedish startup company focusing on modern ways of business modeling.

 

Introduction

 Jos (VirtualDutchman):  Steve can you give us an introduction to your company and the which parts of the model-based enterprise you are addressing with Clearvision?

Steve (Clearvision):  Clearvision started as a concept over two decades ago – modeling complex situations across multiple domains needed a simplistic approach to create a copy of the complete ecosystem. Along the way, technology advancements have opened up big-data to everyone, and now we have Clearvision as a modeling tool/SaaS that creates a digital business ecosystem that enables better visibility to deliver transformation.

As we all know, change is constant, so we must transition from the old silo projects and programs to a business world of continuous monitoring and transformation.
Clearvision enables this by connecting the disparate parts of an organization into a model linking people, competence, technology services, data flow, organization, and processes.
Complex inter-dependencies can be visualized, showing impact and opportunity to deliver corporate transformation goals in measured minimum viable transformation – many small changes, with measurable benefit, delivered frequently.  This is what Clearvision enables!

Jos: What is your definition of business modeling?

Steve: Business modeling historically, has long been the domain of financial experts – taking the “business model” of the company (such as production, sales, support) and looking at cost, profit, margins for opportunity and remodeling to suit. Now, with the availability of increased digital data about many dimensions of a business, it is possible to model more than the financials.

This is the business modeling that we (Clearvision) work with – connecting all the entities that define a business so that a change is connected to process, people, data, technology and other dimensions such as cost, time, quality.  So if we change a part, all of the connected parts are checked for impact and benefit.

Jos: What are the benefits of business modeling?

Steve: Connecting the disparate entities of a business opens up limitless opportunities to analyze “what is affected if I change this?”.  This can be applied to simple static “as-is” gap analyses, to the more advanced studies needed to future forecast and move into predictive planning rather than reactive.

 The benefits of using a digital model of the business ecosystem are applicable to the whole organization.  The “C-suite” team get to see heat-maps for not only technology-project deliveries but can use workforce-culture maps to assess the company’s understanding and adoption of new ways of working and achievement of strategic goals.  While at an operational level, teams can collaborate more effectively knowing which parts of the ecosystem help or hinder their deliveries and vice-versa.

Jos: Is business modeling applicable for any type or size of the company?

The complexity of business has driven us to silo our way of working, to simplify tasks to achieve our own goals, and it is larger organizations which can benefit from modeling their business ecosystems.  On that basis, it is unlikely that a standalone small business would engage in its own digital ecosystem model.  However, as a supplier to a larger organization, it can be beneficial for the larger organizations to model their smaller suppliers to ensure a holistic view of their ecosystem.

The core digital business ecosystem model delivers integrated views of dependencies, clashes, hot-spots to support transformation

Jos: How is business modeling related to digital transformation?

Digital transformation is an often heard topic in large corporations, by implication we should take advantage of the digital data we generate and collect in our businesses and connect it, so we benefit from the whole not work in silos.  Therefore, using a digital model of a business ecosystem will help identify areas of connectivity and collaboration that can deliver best benefit but through Minimum Viable Transformation, not a multi-year program with a big-bang output (which sometimes misses its goals…).

Today’s digital technology brings new capabilities to businesses and is driving competence changes in organizations and their partner companies.  So another use of business modeling is to map competence of internal/external resources to the needed capabilities of digital transformation.  Mapping competence rather than roles brings a better fit for resources to support transformation.  Understanding which competencies we have and what the gaps are pr-requisite to plan and deliver transformation.

Jos: Then perhaps close with your Clearvision mission where you fit (uniquely)?

Having worked on early digital business ecosystem models in the late 90’s, we’ve cut our teeth on slow processing time, difficult to change data relationships and poor access to data, combined with a very silo’d work mentality.  Clearvision is now positioned to help organizations realize that the value of the whole of their business is greater than the sum of their parts (silos) by enabling a holistic view of their business ecosystem that can be used to deliver measured transformation on a continual basis.

 Jos: Thanks Steve for your contribution and with this completing the series of post related to a model-based enterprise with its various facets. I am aware this post the opinion from one company describing the importance of a model-based business in general. There are no commercial relations between the two of us and I recommend you to explore this topic further in case relevant for your situation.

Conclusion

Companies and their products are becoming more and more complex, most if it happening now, a lot more happening in the near future. In order to understand and manage this complexity models are needed to virtually define and analyze the real world without the high costs of making prototypes or changes in the real world. This applies for organizations, for systems, engineering and manufacturing coordination and finally in-field operating systems.  They all can be described by – connected – models. This is the future of a model-based enterprise

Coming up next time: CIMdata PDM Roadmap Europe and PDT Europe. You can still register and meet a large group of people who care about the details of aspects of a digital enterprise

 

The digital thread according to GE

In my earlier posts, I have explored the incompatibility between current PLM practices and future needs for digital PLM.  Digital PLM is one of the terms I am using for future concepts. Actually, in a digital enterprise, system borders become vague, it is more about connected platforms and digital services. Current PLM practices can be considered as Coordinated where the future for PLM is aiming at Connected information. See also Coordinated or Connected.

Moving from current PLM practices towards modern ways of working is a transformation for several reasons.

  • First, because the scope of current PLM implementation is most of the time focusing on engineering. Digital PLM aims to offer product information services along the product lifecycle.
  • Second, because the information in current PLM implementations is mainly stored in documents – drawings still being the leading In advanced PLM implementations BOM-structures, the EBOM and MBOM are information structures, again relying on related specification documents, either CAD- or Office files.

So let’s review the transformation challenges related to moving from current PLM to Digital PLM

Current PLM – document management

The first PLM implementations were most of the time advanced cPDM implementations, targeting sharing CAD models and drawings. Deployments started with the engineering department with the aim to centralize product design information. Integrations with mechanical CAD systems had the major priority including engineering change processes. Multidisciplinary collaboration enabled by introducing the concept of the Engineering Bill of Materials (EBOM).  Every discipline, mechanical, electrical and sometimes (embedded) software teams, linked their information to the EBOM. The product release process was driven by the EBOM. If the EBOM is released, the product is fully specified and can be manufactured.

Although people complain implementing PLM is complex, this type of implementation is relatively simple. The only added mental effort you are demanding from the PLM user is to work in a structured way and have a more controlled (rigid) way of working compared to a directory structure approach. For many people, this controlled way of working is already considered as a limitation of their freedom. However, companies are not profitable because their employees are all artists working in full freedom. They become successful if they can deliver in some efficient way products with consistent quality. In a competitive, global market there is no room anymore for inefficient ways of working as labor costs are adding to the price.

The way people work in this cPDM environment is coordinated, meaning based on business processes the various stakeholders agree to offer complete sets of information (read: documents) to contribute to the full product definition. If all contributions are consistent depends on the time and effort people spent to verify and validate its consistency. Often this is not done thoroughly and errors are only discovered during manufacturing or later in the field. Costly but accepted as it has always been the case.

Next Step PLM – coordinated document management / item-centric

When the awareness exists that data needs to flow through an organization is a consistent manner, the next step of PLM implementations come into the picture. Here I would state we are really talking about PLM as the target is to share product data outside the engineering department.

The first logical extension for PLM is moving information from an EBOM view (engineering) towards a Manufacturing Bill of Materials (MBOM) view. The MBOM is aiming to represent the manufacturing definition of the product and becomes a placeholder to link with the ERP system and suppliers directly. Having an integrated EBOM / MBOM process with your ERP system is already a big step forward as it creates an efficient way of working to connect engineering and manufacturing.

As all the information is now related to the EBOM and MBOM, this approach is often called the item-centric approach. The Item (or Part) is the information carrier linked to its specification documents.

 

Managing the right version of the information in relation to a specific version of the product is called configuration management. And the better you have your configuration management processes in place, the more efficient and with high confidence you can deliver and support your products.  Configuration Management is again a typical example where we are talking about a coordinated approach to managing products and documents.

Implementing this type of PLM requires already more complex as it needs different disciplines to agree on a collective process across various (enterprise) systems. ERP integrations are technically not complicated, it is the agreement on a leading process that makes it difficult as the holistic view is often failing.

Next, next step PLM – the Digital Thread

Continuing reading might give you the impression that the next step in PLM evolution is the digital thread. And this can be the case depending on your definition of the digital thread. Oleg Shilovitsky recently published an article: Digital Thread – A new catchy phrase to replace PLM? related to his observations from  ConX18 illustrate that there are many viewpoints to this concept. And of course, some vendors promote their perfect fit based on their unique definition. In general, I would classify the idea of Digital Thread in two approaches:

The Digital Thread – coordinated

In the Digital Thread – coordinated approach we are not revolutionizing the way of working in an enterprise. In the coordinated approach, the PLM environment is connected with another overlay, combining data from various disciplines into an environment where the dependencies are traceable. This can be the Aras overlay approach (here explained by Oleg Shilovitsky), the PTC Navigate approach or others, using a new extra layer to connect the various discipline data and create traceability in a more or less non-intrusive way. Similar concepts, but less intrusive can be done through Business Intelligence applications, although they are more read-only than a system approach.

The Digital Thread – connected

In the Digital Thread – connected approach the idea is that information is stored in an extreme granular way and shared among disciplines. Instead of the coordinated way, where every discipline can have their own data sources, here the target is to be data-driven (neutral/standard formats). I described this approach in the various aspects of the model-based enterprise. The challenge of a connected enterprise is the standardized data definition to make it available for all stakeholders.

Working in a connected enterprise is extremely difficult, in particular for people educated in the old-fashioned ways of working. If you have learned to work with shared documents, like Google Docs or Office documents in sharing mode, you will understand the mental change you have to go through. Continuous sharing the information instead of waiting until you feel your part is complete.

In the software domain, companies are used to work this way and to integrate data in a continuous stream. We have to learn to apply these practices also to a complete product lifecycle, where the product consists of hardware and software.

Still, the connect way if working is the vision where digital enterprises should aim for as it dramatically reduces the overhead of information conversion, overhead, and ambiguity. How we will implement in the context of PLM / Product Innovation is a learning process, where we should not be blocked by our echo chamber as Jan Bosch states it in his latest post: Don’t Get Stuck In Your Company’s Echo Chamber

Jan Bosch is coming from the software world, promoting the Software-Centric Systems conference SC2 as a conference to open up your mind. I recommend you to take part in upcoming PLM related events: CIMdata’s PLM roadmap Europe combined with PDT Europe on 24/25th October in Stuttgart, or if you are living in the US there is the upcoming PI PLMx CHICAGO 2018 on Nov 5/6th.

Conclusion

Learning and understanding are crucial and takes time. A digital transformation has many aspects to learn – keep in mind the difference between coordinated (relatively easy) and connected (extraordinarily challenging but promising). Unfortunate there is no populist way to become digital.

Note:
If you want to continue learning, please read this post – The True Impact of Industry 4.0 Revealed  -and its internal links to reference information from Martijn Dullaart – so relevant.

 

During my holiday I have read some interesting books. Some for the beauty of imagination and some to enrich my understanding of the human brain.

Why the human brain? It is the foundation and motto of my company: The Know-How to Know Now.
In 2012 I wrote a post: Our brain blocks PLM acceptance followed by a post in 2014  PLM is doomed, unless …… both based on observations and inspired by the following books (must read if you are interested in more than just PLM practices and technology):

In 2014, Digital Transformation was not so clear. We talked about disruptors, but disruption happened outside our PLM comfort zone.

Now six years later disruption or significant change in the way we develop and deliver solutions to the market has become visible in the majority of companies. To stay competitive or meaningful in a global market with changing customer demands, old ways of working no longer bring enough revenue to sustain.  The impact of software as part of the solution has significantly changed the complexity and lifecycle(s) of solutions on the market.

Most of my earlier posts in the past two years are related to these challenges.

What is blocking Model-Based Definition?

This week I had a meeting in the Netherlands with three Dutch peers all interested and involved in Model-Based Definition – either from the coaching point of view or the “victim” point of view.  We compared MBD-challenges with Joe Brouwer’s AID (Associated Information Documents) approach and found a lot of commonalities.

No matter which method you use it is about specifying unambiguously how a product should be manufactured – this is a skill and craftsmanship and not a technology. We agreed that a model-based approach where information (PMI) is stored as intelligent data elements in a Technical Data Package (TPD) will be crucial for multidisciplinary usage of a 3D Model and its associated information.

If we would store the information again as dumb text in a view, it will need human rework leading to potential parallel information out of sync, therefore creating communication and quality issues. Unfortunate as it was a short meeting, the intention is to follow-up this discussion in the Netherlands to a broader audience. I believe this is what everyone interested in learning and understanding the needs and benefits of a model-based approach (unavoidable) should do. Get connected around the table and share/discuss.

We realized that human beings indeed are often the blocking reason why new ways of working cannot be introduced. Twenty-five years ago we had the discussion moving from 2D to 3D for design. Now due to the maturity of the solutions and the education of new engineers this is no longer an issue. Now we are in the next wave using the 3D Model as the base for manufacturing definition, and again a new mindset is needed.

There are a few challenges here:

  • MBD is still in progress – standards like AP242 still needs enhancements
  • There is a lack of visibility on real reference stories to motivate others.
    (Vendor-driven stories often are too good to be true or too narrow in scope)
  • There is no education for (modern) business processes related to product development and manufacturing. Engineers with new skills are dropped in organizations with traditional processes and silo thinking.

Educate, or our brain will block the future!

The above points need to be addressed, and here the human brain comes again into the picture.  Our unconscious, reptile brain is continuously busy to spend a least amount of energy as described in Thinking, Fast and Slow. Currently, I am reading the Idiot Brain: What Your Head Is Really Up To by Dean Burnett, another book confirming that our brain is not a logical engine making wise decisions

And then there is the Dunning-Kruger effect, explaining that the people with the lowest skills often have the most outspoken opinion and not even aware of this flaw. We see this phenomenon in particular now in social media where people push their opinion as if they are facts.

So how can we learn new model-based approaches and here I mean all the model-based aspects I have discussed recently, i.e., Model-Based Systems Engineering, Model-Based Definition/ Model-Based Enterprise and the Digital Twin? We cannot learn it from a book, as we are entering a new era.

First, you might want to understand there is a need for new ways of working related to complex products. If you have time, listen to Xin Guo Zhang’s opening keynote with the title: Co-Evolution of Complex Aeronautical Systems & Complex SE. It takes 30 minutes so force yourself to think slow and comprehend the message related to the needed paradigm shift for systems engineering towards model-based systems engineering

Also, we have to believe that model-based is the future. If not, we will find for every issue on our path a reason not to work toward the ultimate goal.

You can see this in the comments of my earlier post on LinkedIn, where Sami Grönstrand writes:

I warmly welcome the initiative to “clean up” these concepts  (It is time to clean up our model-based problem and above all, await to see live examples of transformations — even partial — coupled with reasonable business value identification. 

There are two kinds of amazing places: those you have first to see before you can believe they exist.
And then those kinds that you have to believe in first before you can see them…

And here I think we need to simplify en enhance the Model-Based myth as according to Yuval Harari in his book Sapiens, the power of the human race came from creating myths to align people to have long-term, forward-looking changes accepted by our reptile brain. We are designed to believe in myths. Therefore, the need for a Model-based myth.In my post PLM as a myth? from 2017, I discussed this topic in more detail.

Conclusion

There are so many proof points that our human brain is not as reliable as we think it is.  Knowing less about these effects makes it even harder to make progress towards a digital future. This post with all its embedded links can keep your brain active for a few hours. Try it, avoid to think fast and avoid assuming you know it all. Your thoughts?

 

Learning & Discussing more?
Still time to register for CIMdata PLM Roadmap and PDT Europe

 

 

 

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At this moment we are in the middle of the year. Usually for me a quiet time and a good time to reflect on what has happened so far and to look forward.

Three themes triggered me to write this half-year:

  • The changing roles of (PLM) consultancy
  • The disruptive effect of digital transformation on legacy PLM
  • The Model-driven approaches

A short summary per theme here with links to the original posts for those who haven’t followed the sequence.

The changing roles of (PLM) consultancy

Triggered by Oleg Shilovitsky’s post Why traditional PLM ranking is dead. PLM ranking 2.0 a discussion started related to the changing roles of PLM choice and the roles of a consultant.  Oleg and I agreed that using the word dead in a post title is a way to catch extra attention. And as many people do not read more than the introduction, this is a way to frame ideas (not invented by us, look at your newspaper and social media posts).  Please take your time and read this post till the end.

Oleg and I concluded that the traditional PLM status reports provided by consultancy firms are no longer is relevant. They focus on the big vendors, in a status-quo and most of them are 80 % the same on their core PLM capabilities. The challenge comes in how to select a PLM approach for your company.

Here Oleg and I differ in opinion. I am more looking at PLM from a business transformation point of view, how to improve your business with new ways of working. The role of a consultant is crucial here as the consultant can help to formalize the company’s vision and areas to focus on for PLM. The value of the PLM consultant is to bring experience from other companies instead of inventing new strategies per company. And yes, a consultant should get paid for this added value.

Oleg believes more in the bottom-up approach where new technology will enable users to work differently and empower themselves to improve their business (without calling it PLM). More or less concluding there is no need for a PLM consultant as the users will decide themselves about the value of the selected technology. In the context of Oleg’s position as CEO/Co-founder of OpenBOM, it is a logical statement, fighting for the same budget.

The discussion ended during the PLMx conference in Hamburg, where Oleg and I met with an audience recorded by MarketKey. You can find the recording Panel Discussion: Digital Transformation and the Future of PLM Consulting here.
Unfortunate, like many discussions, no conclusion. My conclusion remains the same – companies need PLM coaching !

The related post to this topic are:

 

The disruptive effect of digital transformation on legacy PLM

A topic that I have discussed the past two years is that current PLM is not compatible with a modern data-driven PLM. Note: data-driven PLM is still “under-development”. Where in most companies the definition of the products is stored in documents / files, I believe that in order to manage the complexity of products, hardware and software in the future, there is a need to organize data related to models not to files. See also: From Item-centric to model-centric ?

For a company it is extremely difficult to have two approaches in parallel as the first reaction is: “let’s convert the old data to the new environment”.

This statement has been proven impossible in most of the engagements I am involved in and here I introduced the bimodal approach as a way to keep the legacy going (mode 1) and scale-up for the new environment (mode 2).

A bimodal approach is sometimes acceptable when the PLM software comes from two different vendors. Sometimes this is also called the overlay approach – the old system remains in place and a new overlay is created to connect the legacy PLM system and potentially other systems like ALM or MBSE environments. For example some of the success stories for Aras complementing Siemens PLM.

Like the bimodal approach the overlay approach creates the illusion that in the near future the old legacy PLM will disappear. I partly share that illusion when you consider the near future a period of 5 – 10+ years depending on the company’s active products. Faster is not realistic.

And related to bimodal, I now prefer to use the terminology used by McKinsey: our insights/toward an integrated technology operating model in the context of PLM.

The challenge is that PLM vendors are reluctant to support a bimodal approach for their own legacy PLM as then suddenly this vendor becomes responsible for all connectivity between mode 1 and mode 2 data – every vendors wants to sell only the latest.

I will elaborate on this topic during the PDT Europe conference in Stuttgart – Oct 25th . No posts on this topic this year (yet) as I am discussing, learning and collecting examples from the field. What kept me relative busy was the next topic:

The Model-driven approaches

Most of my blogging time I spent on explaining the meaning behind a modern model-driven approach and its three main aspects: Model-Based Systems Engineering, Model-Based Definition and Digital Twins. As some of these aspects are still in the hype phase, it was interesting to see the two different opinions are popping up. On one side people claiming the world is still flat (2D), considering model-based approaches just another hype, caused by the vendors. There is apparently no need for digital continuity. If you look into the reactions from certain people, you might come to the conclusion it is impossible to have a dialogue, throwing opinions is not a discussion..

One of the reasons might be that people reacting strongly have never experienced model-based efforts in their life and just chime in or they might have a business reason not to agree to model-based approached as it does not align with their business? It is like the people benefiting from the climate change theory – will the vote against it when facts are known ? Just my thoughts.

There is also another group, to which I am connected, that is quite active in learning and formalizing model-based approaches. This in order to move forward towards a digital enterprise where information is connected and flowing related to various models (behavior models, simulation models, software models, 3D Models, operational models, etc., etc.) . This group of people is discussing standards and how to use and enhance them. They discuss and analyze with arguments and share lessons learned. One of the best upcoming events in that context is the joined CIMdata PLM Road Map EMEA and the PDT Europe 2018 – look at the agenda following the image link and you should get involved too – if you really care.

 

And if you are looking into your agenda for a wider, less geeky type of conference, consider the PI PLMx CHICAGO 2018 conference on Nov 5 and 6. The agenda provides a wider range of sessions, however I am sure you can find the people interested in discussing model-based learnings there too, in particular in this context Stream 2: Supporting the Digital Value Chain

My related posts to model-based this year were:

Conclusion

I spent a lot of time demystifying some of PLM-related themes. The challenge remains, like in the non-PLM world, that it is hard to get educated by blog posts as you might get over-informed by (vendor-related) posts all surfing somewhere on the hype curve. Do not look at the catchy title – investigate and take time to understand HOW things will this work for you or your company. There are enough people explaining WHAT they do, but HOW it fit in a current organization needs to be solved first. Therefore the above three themes.

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