You are currently browsing the category archive for the ‘Sustainability’ category.
Happy New Year to all of you, and may this year be a year of progress in understanding and addressing the challenges ahead of us.
To help us focus, I selected three major domains I will explore further this year. These domains are connected – of course – as nothing is isolated in a world of System Thinking. Also, I wrote about these domains in the past, as usually, noting happens out of the blue.
Meanwhile, there are a lot of discussions related to Artificial Intelligence (AI), in particular ChatGPT (openAI). But can AI provide the answers? I believe not, as AI is mainly about explicit knowledge, the knowledge you can define by (learning) algorithms.
Expert knowledge, often called Tacit knowledge, is the knowledge of the expert, combining information from different domains into innovative solutions.
I started my company, TacIT, in 1999 because I thought (and still think) that Tacit knowledge is the holy grail for companies.
Let’s see with openAI how far we get ……
Digitization of the PLM domain
The PLM domain is suffering from its legacy data (documents), legacy processes (linear – mechanical focus) and legacy people (siloed). The statement is a generalization.
More details can be found in my blog series: The road to model-based and connected PLM.
So why should companies move to a model-based and connected approach for their PLM infrastructure?
There are several reasons why companies may want to move to a model-based and connected approach for their Product Lifecycle Management (PLM) infrastructure:
- Increased efficiency: A model-based approach allows for creating a digital twin of the product, which can be used to simulate and test various design scenarios, reducing the need for physical prototypes and testing. This can lead to faster and more efficient product development.
- Improved collaboration: A connected PLM infrastructure allows for better collaboration between different teams and departments, as all product-related information is stored in a central location and can be accessed by authorized personnel. This can improve communication and decision-making within the organization.
- Enhanced visibility: A model-based PLM system provides a single source of truth for all product-related data, giving management a clear and comprehensive view of the product development process. This can help identify bottlenecks and areas for improvement.
- Reduced risk: By keeping all product-related information in a centralized location, the risk of data loss or inconsistencies is reduced. This can help ensure that the product is developed in accordance with regulatory requirements and company standards.
- Increased competitiveness: A model-based and connected PLM infrastructure can help companies bring new products to market faster and with fewer errors, giving them a competitive advantage in their industry.
The text in italics was created by ChatGPT. After three learning cycles, this was the best answer I got. What we are missing in this answer is the innovative and transformative part that modern PLM can bring. Where is the concept of different ways of working, and new business models, both drivers for digitalization in many businesses?
Expert knowledge related to Federated PLM (or Killing the PLM Monolith) are topics you will not find through AI. This is, for me, the most interesting part to explore.
We see the need but lack a common understanding of the HOW.
Algorithms will not innovate; for that, you need Tacit intelligence & Curiosity instead of Artificial Intelligence. More exploration of Federated PLM this year.
PLM and Sustainability
Last year as part of the PLM Global Green Alliance, we spoke with six different PLM solution providers to understand their sustainability goals, targets, and planned support for Sustainability. All of them confirmed Sustainability has become an important issue for their customers in 2022. Sustainability is on everyone’s agenda.
Why is PLM important for Sustainability?
PLM is important for Sustainability because a PLM helps organizations manage the entire lifecycle of a product, from its conception and design to its manufacture, distribution, use, and disposal. PLM can be important for Sustainability because it can help organizations make more informed decisions about the environmental impacts of their products and take steps to minimize those impacts throughout the product’s lifecycle.
For example, using PLM, an organization can consider the environmental impacts of the materials that are used in a product, the energy consumption of the manufacturing process, the product’s end-of-life disposal, and other factors that may affect its overall Sustainability. By considering these factors early in the design process, organizations can make more sustainable choices that reduce the environmental impact of their products over their lifecycle.
In addition, PLM can help organizations track and measure the Sustainability of their products over time, allowing them to continuously improve and optimize their products for Sustainability. This can be particularly important for organizations that are looking to meet regulatory requirements or consumer demand for more sustainable products.
Again not a wrong answer, but there is no mention of supporting the concepts of the circular economy, the potential of using digital twins at the various lifecycle stages of the products to perform trade-off studies in the virtual world, or to analyze the product behavior from the physical world in the virtual world for optimization.
This is (again), for me, the most interesting part to explore.
We see the need but lack the sense of urgency on the NOW.
More on Sustainability this year.
PLM Education at all levels
Historically PLM was framed as an “engineering thing” or a system needed for R&D/Engineering. Modern PLM is much broader and, unfortunately, more hard to grasp. I support the CIMdata definition:
CIMdata defines PLM as:
-
A strategic business approach that applies a consistent set of business solutions that support the collaborative creation, management, dissemination, and use of product definition information
-
Supporting the extended enterprise (customers, design and supply partners, etc.)
-
Spanning from concept to end of life of a product or plant
-
Integrating people, processes, business systems, and information
And even here, I would say this definition is challenging as the scope is extensive and could touch a lot of activities inside an enterprise. As I wrote last year in my series of posts related to PLM and Education, there is:
Strategy education (what are the trends/potential of digital transformation in the business domain related to the company’s products)
Methodology/ Academic Education (independent from tools, what are the best practices, where they reside, potential lessons learned and pitfalls to avoid)
Organisational Change Management (the Education and support needed to enable a business transformation – modern PLM is a transformation enabler)
By asking ChatGPT for their opinion, we learn the following:
Product Lifecycle Management (PLM) education refers to training and development programs that focus on teaching individuals how to effectively manage the lifecycle of a product within an organization. This can include a wide range of topics, such as product design, development, and engineering; supply chain management; quality control and assurance; and product retirement and disposal.
Some specific types of PLM education that a company may need to provide to its employees include:
- Introduction to PLM: This type of training is designed to provide a general overview of PLM concepts and practices and may be suitable for employees who are new to the field or who have limited experience with PLM.
- PLM software training: Many companies use specialized PLM software to manage their product lifecycle processes. Employees who will be using this software will need training on how to use it effectively.
- Industry-specific PLM training: Depending on the industry in which a company operates, there may be specific PLM practices and regulations that employees need to be familiar with. For example, a company in the aerospace industry may need to provide training on PLM practices that are specific to the aerospace industry.
- Leadership and management training: For employees who are responsible for leading and managing PLM projects or teams, additional training in leadership and project management may be necessary.
Overall, the types of PLM education that a company needs will depend on the specific needs and goals of the organization, as well as the roles and responsibilities of its employees.
In general, we see from the answer that strategy and organizational change management beyond the tool are not considered.
This is precisely the area where a PLM Expert can help.
We see the need for Education, but we lack the willingness to invest in it.
Conclusion
It was an exciting exercise to combine my blogging thoughts with the answers from OpenAI. I am impressed by the given answers, knowing that the topics discussed about PLM are not obvious. On the other hand, I am not worried that AI will take over the job of the PLM consultant. As I mentioned before, the difference between Explicit Knowledge and Tacit Knowledge is clear, and business transformations will largely depend on the usage of Tacit knowledge.
I am curious about your experiences and will follow the topics mentioned in this post and write about them with great interest.
We are happy to close the year with the first round of the PLM Global Green Alliances (PGGA) series: PLM and Sustainability.
We interviewed PLM-related software vendors in this series, discussing their sustainability mission and offering.
We talked with SAP, Autodesk, Dassault Systèmes, Sustaira and Aras and now with PTC. It was an exciting discussion, looking back at their Lifecycle Analysis (LCA) history and ending with a cliffhanger about what’s coming next year.
PTC
The discussion was with Dave Duncan, VP Sustainability at PTC, focusing on industrial Sustainability as well as PTC’s internal footprint reduction programs, joined by James Norman, who globally leads PTC’s Community of Practice for PLM and Design-for-Sustainability.
Interesting to notice from this discussion, listen to the introduction of Dave and James and their history with Sustainability long before it became a buzzword and then notice how long it takes till digital thread and digital twin are mentioned – enjoy the 38 minutes of interaction below
Slides shown during the interview combined with additional company information can be found HERE.
What we have learned
- It was interesting to learn that just before the financial crisis in 2008, PTC invested (together with James Norman) in lifecycle analysis. But, unfortunately, a focus on restoring the economy silenced this activity until (as Dave Duncan says) a little more than six months ago, when Sustainability is almost in the top 3 of every company’s agenda.
- Regulation and financial reporting are the current drivers for companies to act related to Sustainability.
- The digital thread combined with the notion of relying on data quality are transformational aspects.
- Another transformational aspect is connecting sustainability as an integrated part of product development instead of a separate marketing discipline.
- Early next year, we will learn more about the realization of the PTC Digital Twin.
Want to learn more
Here are some links to the topics discussed in our meeting:
- The Innovators Program
- The Cummins Case Study
- The PTC Digital Twin description
- The PTC ServiceMax announcement
Conclusions
It was great to conclude with PTC this year. I hope readers following this series: “The PLM Global Green Alliance meets …” has given a good first impression of where PLM-related vendors are heading regarding their support for a sustainable future.
We touched base with them, the leaders, and the experts in their organizations. We discussed the need for data-driven infrastructures, the relation with the circular economy and compliance.
Next year we plan to follow up with them, now looking more into the customer experiences, tools, and methodology used.
In the last few weeks, I thought I had a writer’s block, as I usually write about PLM-related topics close to my engagements.
Where are the always popular discussions related to EBOM or MBOM? Where is the Form-Fit-Function discussion or the traditional “meaningful numbers” discussions?
These topics always create a lot of interaction and discussion, as many of us have mature opinions.
However, last month I spent most of the time discussing the connection between digital PLM strategies and sustainability. With the Russian invasion of Ukraine, leading to high energy prices, combined with several climate disasters this year, people are aware that 2022 is not a year as usual. A year full of events that force us to rethink our current ways of living.
The notion of urgency
Sustainability for the planet and its people has all the focus currently. COP27 gives you the impression that governments are really serious. Are they? Read this post from Kimberley R. Miner, Climate Scientist at NASA, Polar Explorer& Professor.
She doubts if we really grasp the urgency needed to address climate change. Or are we just playing to be on stage? I agree with her doubts.
So what to do with my favorite EBOM-MBOM discussions?
Last week I attended an event organized by Dassault Systems in the Netherlands for their Dutch/Belgium customers.
The title of the event was: Sustainable innovation for a digital future. I expected a techy event. Click on the image to see the details.
Asking my grandson, who had just started to his study Aerospace Engineering in Delft (NL), learning to work with CAD and PLM-tools, to join me – he replied:
“Too many software demos”
It turned out that my grandson was wrong. The keynote speech from Ruud Veltenaar made most of the audience feel uncomfortable. He really pointed to the fact that we are aware of climate change and our impact on the planet, but in a way, we are paralyzed. Nothing new, but confronting and unexpected when going to a customer event.
Ruud’s message: Accept that we are at the end of an existing world order, and we should prepare for a new world order with the right moral leadership. It starts within yourself. Reflect on who you really are, where you are in your life path, and finally, what you want.
It sounds simple, and I can see it helps to step aside and reflect on these points.
Otherwise, you might feel we are in a rat race as shown below (recommend to watch).
The keynote was the foundation for a day of group and panel discussions on sustainability. Learning from their customers their sustainability plans and experiences.
It showed Dassault Systems, with its 2012 purpose (click on the link to see its history), Harmonizing Products, Nature and Life is ahead of the curve (at least they were for me).
The event was energizing, and my grandson was wrong:
“No software – next time?”
The impact of legacies – data, processes & people
For those who haven’t read my previous post, The week after PLM Roadmap / PDT Europe 2022, I wrote about the importance of Heterogeneous and federated PLM, one of the discussions related to data-driven PLM.
Looking back, I have been writing about data-driven PLM since 2014, and few companies have made progress here. Understandable, first of all, due to legacy data, which is not in the right format or quality to support data-driven processes.
However, also here, legacy processes and legacy people are blocking the change. There is no blame here; it is difficult to change. You might have a visionary management team, but then it comes down to the execution of the strategy. The organizational structure and the existing people skills are creating more resistance than progress.
For that reason, I wrote this post in 2015: PLM and Global Warming, where I compared the progress we made within our PLM community with the lack of progress we are making in solving global warming. We know the problem, but we are unable to act due to the lack of feeling the urgency.
This blog post triggered Rich McFall to start together in 2018 the PLM Global Green Alliance.
In my PLM Roadmap / PDT Europe session Sustainability and Data-driven PLM – the perfect storm, I raised the awareness that we need to speed up. We have 10 perhaps 15 years to implement radical changes, according to scientists, before we reach irreversible tipping points.
Why PLM and Sustainability?
Sustainability starts with the business strategy. How does your company want to contribute to a more sustainable future? The strategy to follow with probably the most impact is the concept of a circular economy – image below and more info here.
The idea behind the circular economy is to minimize the need for new finite materials (the right side) and to use for energy delivery only renewables. Implementing these principles clearly requires a more holistic design of products and services. Each loop should be analyzed and considered when delivering solutions to the market.
Therefore, a logical outcome of the circular economy would be transforming from selling products to the market towards a product-as-a-service model. In this case, the product manufacturer becomes responsible for the full product lifecycle and its environmental impact.
And here comes the importance of PLM. You can measure and tune your environmental impact during production in your ERP or MES environment. However, 80 % of the environmental impact is defined during the design phase, the domain of PLM. All these analysis together are called Life Cycle Analysis or Life Cycle Assessment (LCA). A practice that starts at the moment you start to think about a product or solution – a specialized systems thinking approach.
So how to define and select the right options for future products?
Virtual products / Digital Twins
This is where sustainability is pushing for digitization of the product lifecycle. Building and analyzing products in the virtual world is much cheaper than working with physical prototypes.
The importance of a model-based approach here allows companies efficiently deal with trade-off studies for each solution.
In addition, the choice and the behavior of materials also have an impact. These material properties will come from various databases, some based on hazardous substances, others on environmental parameters. Connecting these databases to the virtual model is crucial to remain efficient.
Imagine you need manually collect and process in these properties whenever studying an alternative. The manual process will be too costly (fewer trade-offs and not finding the optimum) and too slow (time-to-market impact).
That’s why I am greatly interested in all the developments related to a federated PLM infrastructure. A monolithic system cannot be the solution for such a model-based environment. In my terminology, here we need an architecture with systems of engagement combined with system(s) of record.
I will publish more on this topic in the future.
In the previous paragraphs, I wrote about the virtual product environment, which some companies call the virtual twin. However, besides the virtual twin, we also need several digital twins. These digital models allow us to monitor and optimize the production process, which can lead to design changes.
Also, monitoring the product in operation using a digital twin allows us to optimize the performance and execution of the solutions in the field.
The feedback from these digital twins will then help the company to improve the design and calibrate their simulation models. It should be a closed loop. You can find a more recent discussion related to the above image here.
Our mission
At this moment, sustainability is at the top of my personal agenda, and I hope for many of you. However, besides the choices we can make in our personal lives, there is also an area where we, as PLM interested parties, should contribute: The digitization of the product lifecycle as an enabler for a sustainable business.
Without mature concepts for a connected enterprise, implementing sustainable products and business processes will be a wish, not a strategy. So add digitization to your skillset and use it in the context of sustainability.
Conclusion
It might look like this PLM blog has become an environmental blog. This might be right, as the environmental impact of products and solutions is directly related to product lifecycle management. However, do not worry. In the upcoming time, I will focus on the aspects and experiences of a connected enterprise. I will leave the easier discussions (EBOM/MBOM/FFF/Smart Numbers) from a coordinated enterprise as they are. There is work to do shortly. Your thoughts?
I hope you all remained curious after last week’s report from day 1 of the PLM Roadmap / PDT Europe 2022 conference in Gothenburg. The networking dinner after day 1 and the Share PLM after-party allowed us to discuss and compare our businesses. Now the highlights of day 2
The Power of Curiosity
We started with a keynote speech from Stefaan van Hooydonk, Founder of the Global Curiosity Institute. It was a well-received opener of the day and an interesting theme concerning PLM.
According to Stefaan, in the previous century, curiosity had a negative connotation. Curiosity killing the cat is one of these expressions confirming the mindset. It was all about conformity to the majority, the company, and curiosity was non-conformant.
The same mindset I would say we have with traditional PLM; we all have to work the same way with the same processes.
In the 21st century, modern enterprises stimulate curiosity as we understand that throughout history, curiosity has been the engine of individual, organizational, and societal progress. And in particular, in modern, unpredictable times, curiosity becomes important, for the world, the others around us and ourselves.
As Stefaan describes in his book, the Curiosity Manifesto, organizations and individuals can develop curiosity. Stefaan pushed us to reflect on our personal curiosity behavior.
- Are we really interested in the person, the topic I do not know or do not like?
- Are we avoiding curious steps out of fear? Fear for failing, judgment?
After Stefaan’s curiosity storm, you could see that the audience was inspired to apply it to themselves and their PLM mission(s).
I hope the latter – as here there is a lot to discover.
Digital Transformation – Time to roll up your sleeves
In his presentation, Torbjörn Holm, co-founder of Eurostep, addressed one of the bigger elephants in the modern enterprise: how to deal with data?
Thanks to digitization, companies are gathering ad storing data, and there seem to be no limits. However, data centers compete for electricity from the grid with civilians.
Torbjörn also introduced the term “Dark data – the dirty secret of the ICT sector. We store too much data; some research mentions that only 12 % of the data stored is critical, and the rest clogs up on some file servers. Storing unstructured and unused data generates millions of greenhouse gasses yearly.
It is time for a data cleanup day, and inspired by Torbjörn’s story, I have already started to clean up my cloud storage. However, I did not touch my backup hard disks as they do not use energy when switched off.
Further, Torbjörn elaborated that companies need to have end-to-end data policies. Which data is required? And in the case of contracted work or suppliers, data is crucial.
Ultimately companies that want to benefit from a virtual twin of their asset in operation need to have processes in place to acquire the correct data and maintain the valid data. Digital twins do not run on documents; as mentioned in some of my blog posts, they need accurate data.
Torbjörn once more reminded us that the PLCS objective is designed for that.
Heterogeneous and federated PLM – is it feasible?
One of the sessions that upfront had most of my attention was the presentation from Erik Herzog, Technical Fellow at Saab Aeronautics and Jad El-Khoury, Researcher at the KTH/Royal Institute of Technology.
Their presentation was closely related to the pre-conference workshop we had organized by Erik and Eurostep. More about this topic in the future.
Saab, Eurostep and KTH conducted a research project named Helipe to analyze and test a federated PLM architecture. The concept was strongly driven by engineering. The idea is shown in the images below.
First are the four main modular engineering environments; in the image, we see mechanical, electrical, software and engineering environments. The target is to keep these environments as standard as possible towards the outside world so that later, an environment could be swapped for a better environment. Inside an environment, automation should provide optimal performance for the users.
In my terminology, these environments serve as systems of engagement.
The second dimension of this architecture is the traceability layer(s) – the requirements management layer, the configuration item structures, change control and realization structures.
These traceability structures look much like what we have been doing with traditional PLM, CM and ERP systems. In my terminology, they are the systems or record, not mentioned to directly serve end-users but to provide traceability, baselines for configuration, compliance and more.
The team chose the OSLC standard to realize these capabilities. One of the main reasons because OSLC is an existing open standard based on linked data, not replicating data. In this way, a federated environment would be created with designated connections between datasets.
Jad El-Koury demonstrated how to link an existing requirement in Siemens Polarion to a Defect in IBM ELM and then create a new requirement in Polarion and link this requirement to the same defect. I never get excited from technical demos; more important to learn is the effort to build such integration and its stability over time. Click on the image for the details
The conclusions from the team below give the right indicators where the last two points seem feasible.
Still, we need more benchmarking in other environments to learn.
I remain curious about this approach as I believe it is heading toward what is necessary for the future, the mix of systems of record and systems of engagement connected through a digital web.
The bold part of the last sentence may be used by marketers.
Sustainability and Data-driven PLM – the perfect storm
For those familiar with my blog (virtualdutchman.com) and my contribution to the PLM Global Green Alliance, it will be no surprise that I am currently combining new ways of working for the PLM domain (digitization) with an even more hot topic, sustainability.
More hot is perhaps a cynical remark.
In my presentation, I explained that a model-based, data-driven enterprise will be able to use digital twins during the design phase, the manufacturing process planning and twins of products in operation. Each twin has a different purpose.
The virtual product during the design phase does not have a real physical twin yet, so some might say it is not a twin at this stage. The virtual product/twin allows companies to perform trade-offs, verification and validation relatively fast and inexpensively. The power of analyzing this virtual twin will enable companies to design products not only at the best price/performance range but even as important, with the lowest environmental impact during manufacturing and usage in the field.
The virtual world of digital twins – (c) 2018 Boeing – diamond
As the Boeing diamond nicely shows, there is a whole virtual world for digital twins. The manufacturing digital twin allows companies to analyze their manufacturing process and virtually analyze the most effective manufacturing process, preferably with the lowest environmental impact.
For digital twins from a product in the field, we can analyze its behavior and optimize performance, hopefully with environmental performance indicators in mind.
For a sustainable future, it is clear that we need to implement concepts of the circular economy as the earth does not have enough resources and renewables to support our current consumption behavior and ways of living.
Note: not for everybody on the globe, a quote from the European Environment Agency below:
Europe consumes more resources than most other regions. An average European citizen uses approximately four times more resources than one in Africa and three times more than one in Asia, but half of that of a citizen of the USA, Canada, or Australia
To reduce consumption, one of the recommendations is to switch the business model from owning products to products as a service. In the case of products as a service, the manufacturer becomes the owner of the full product lifecycle. Therefore, the manufacturer will have business reasons to make the products repairable, upgradeable, recyclable and using energy efficiently, preferably with renewables. If not, the product might become too expensive; fossil energy will be too expensive as carbon taxes will increase, and virgin materials might become too expensive.
It is a business change; however, sustainability will push organizations to change faster than we are used to. For example, we learned this week that the peeking energy prices and Russia’s current war in Ukraine have led to strong investments in renewables.
As a result, many countries no longer want to depend on Russian energy. The peak of carbon emissions for the world is now expected in 2025.
(Although we had a very bad year so far)
Therefore, my presentation concluded that we should use sustainability as an additional driver for our digital transformation in the PLM domain. The planet cannot wait until we slowly change our traditional working methods.
Therefore, the need for digital twins to support sustainability and systems thinking are the perfect storm to speed up our digitization projects.
You can find my presentation as usual, here on SlideShare and a “spoken” version on our PGGA YouTube channel here
Digitalization for the Development and Industrialization of Innovative and Sustainable Solutions
This session, given by Ola Isaksson, Professor, Product Development & Systems Engineering Design Research Group Leader at Chalmers University, was a great continuation on my part of sustainability. Ola went deeper into the aspects of sustainable products and sustainable business models.
The DSIP project (Digital Sustainability Implementation Package – image above) aims to help companies understand all aspects of sustainable development. Ola mentioned that today’s products’ evolution is insufficient to ensure a sustainable outcome. Currently, not products nor product development practices are adequate enough as we do not understand all the aspects.
For example, Ola used the electrification process, taking the Lithium raw material needed for the batteries. If we take the Nissan Leaf car as the point of measure, we would have used all Lithium resources within 50 years.
Therefore, other business models are also required, where the product ownership is transferred to the manufacturer. This is one of the 9Rs (or 10), as the image shows moving from a linear economy towards a circular economy.
Also, as I mentioned in my session, Ola referred to the upcoming regulations forcing manufacturers to change their business model or product design. All these aspects are discussed in the DSIP project, and I look forward to learning the impact this project had on educating and supporting companies in their sustainability journey.
Click on the image to discover the scope
A day 2 summary
We had Bernd Feldvoss, Value Stream Leader PLM Interoperability Standards at Airbus, reporting on the progress of the A&D action group focusing on Collaboration. At this stage, the project team has developed an open-service Collaboration Management System (CMS) web application, providing navigation through the eight-step guidelines and offering the potential to improve OEM-supplier collaboration consistency and efficiency within the A&D community.
We had Henrik Lindblad, Group Leader PLM & Process Support at the European Spallation Source, building and soon operating the world’s most powerful neutron source, enabling scientific breakthroughs in research related to materials, energy, health and the environment. Besides a scientific breakthrough, this project is also an example of starting with building a virtual twin of the facility from the start providing a multidisciplinary collaboration space.
Conclusion
I left the conference with a lot of positive energy. The Curiosity session from Stefaan van Hooydonk energized us all, but as important for our PLM domain, I saw the trend towards more federated PLM environments, more discussions related to sustainability, and people in 3D again. So far, my takeaways this time. Enough to explore till the next event.
It has been busy recently in the context of the PLM Global Green Alliances (PGGA) series: PLM and Sustainability, where we interview PLM-related software vendors, discussing their sustainability mission and offering.
We talked with SAP, Autodesk, and Dassault Systèmes and last week with Sustaira. Now the discussion was with the team from Aras. Aras is known as a non-traditional PLM player, having the following slogan on their website:
It is a great opening statement for our discussion. Let’s discover more.
Aras
The discussion was with Patrick Willemsen, Director of Technical Community EMEA and Matthias Fohrer, Director of Global Alliances EMEA at Aras. It was an interesting interview; as we discussed, Aras focuses on the digital thread, connecting data from all sources with an infrastructure designed to support a company in its PLM domain.
As I mentioned in a previous blog post, PLM and Sustainability – if we want to work efficiently on Sustainability, we need to have a data-driven and connected infrastructure.
And this made this discussion interesting to follow– please look/listen to the 30 minutes conversation below.
Slides shown during the interview and additional company information can be found HERE.
What we have learned
There were several interesting points in our discussion where we were aligned; first of all, the sustainable value of bringing your solutions to the cloud.
So we discussed the topic of Sustainability and the cloud, and it was interesting to read this week McKinsey’s post The green IT revolution: A blueprint for CIOs to combat climate change containing this quote:
“Moving to the cloud has more impact than optimizing data centers”– the article is quite applicable for Aras.
Next, I liked the message that it is all about collaboration between different parties.
As Matthias mentioned, nobody can do it on their own. According to Aras’ studies, 70% see Sustainability as an important area to improve themselves; nobody can do it on his own. Partnerships are crucial, as well as digital connections between the stakeholders. It is a plea for systems thinking in a connected manner, connecting to existing material libraries.
The third point we were aligned with is that PLM and Sustainability are a learning journey. As Patrick explained, it is about embracing the circular economy and learning step by step.
<– Click on the image to enlarge.
Want to learn more?
Aras has published several white papers and surveys and hosted webinars related to Sustainability. Here are a few of them:
Aras Survey Challenges 2022: From Sustainability to Digitalization
White Paper: The Circular Economy as a Model for the Future
Webinar: Greener Business, PLM, Traceability, and Beyond
Webinar: How PLM Paves the Way for Sustainability
Blog: The Circular Economy as a Model for the Future
Conclusions
It is clear that Aras provides an infrastructure for a connected enterprise. They combine digital PLM capabilities with the option to extend their reach by supporting sustainability-related processes, like systems thinking and lifecycle assessments. And as they mention, no one can do it alone; we depend on collaboration and learning for all stakeholders.
On more week to go – join us if you can – click here
The summer holidays are over, and with the PLM Global Green Alliance, we are glad to continue with our series: PLM and Sustainability, where we interview PLM-related software vendors, talking about their sustainability mission and offering.
We talked with SAP, Autodesk, and Dassault Systèmes. This week we spoke with Sustaira, and soon we will talk with Aras. Sustaira, an independent Siemens partner, is the provider of a sustainability platform based on Mendix.
SUSTAIRA
The interview with Vincent de la Mar, founder and CEO of Sustaira, was quite different from the previous interviews. In the earlier interviews, we talked with people driving sustainability in their company and software portfolio. Now with Sustaira, we were talking with a relatively new company with a single focus on sustainability.
Sustaira provides an open platform targeting purely sustainability by offering relevant apps and infrastructure based on Mendix.
Listen to the interview and discover the differences and the potential for you.
Slides shown during the interview and additional company information: Sustaira Overview 2022.
What we have learned
Using the proven technology of the Mendix platform allows you to build a data-driven platform focused on sustainability for your company.
As I wrote in my post: PLM and Sustainability, there is the need to be data-driven and connected with federated data sources for accurate data.
This is a technology challenge. Sustaira, as a young company, has taken up this challenge and provides various apps related to sustainability topics on its platform. Still, they remain adaptable to your organization.
Secondly, I like the concept that although Mendix is part of the Siemens portfolio, you do not need to have Siemens PLM installed. The openness of the Sustaira platform allows you to implement it in your organization independent of your PLM infrastructure.
The final observation – the rule of people, process, and technology – is still valid. To implement Sustaira in an efficient and valuable manner, you need to be clear in your objectives and sustainability targets within the organization. And these targets should be more detailed than the corporate statement in the annual report.
Want to Learn more
To learn more about Sustaira and the wide variety of offerings, you can explore any of these helpful links:
- First, here is a short video introducing Sustaira
- With this link, anyone can sign up for the free version of the Sustaira platform and begin exploring today!
- Lastly, for additional information, demos, downloadable content, and more, head over to the Sustiara Content Hub.
Conclusion
It was interesting to learn about Sustaira and how they started with a proven technology platform (Mendix) to build their sustainability platform. Being sustainable involves using trusted data and calculations to understand the environmental impact at every lifecycle stage.
Again we can state that the technology is there. Now it is up to companies to act and connect the relevant data sources to underpin and improve their sustainability efforts.
As I promised I would be enjoying my holidays in the upcoming month there as still a few points I want to share with you.
Not a real blog post, more an agenda and a set of questions for potential follow-up.
Here are five topics for the upcoming months, potentially also relevant and interesting for you. Have a look.
Peer Check
This week the discussion I had with Adam Keating, Colab’s CEO and founder, was published on their podcast channel, Peer Check. As I slowly discovered the content, I mentioned their podcast in my last blog post. I was impressed by the first episodes I could listen to and listened to all of them last week.
Digesting the content from these episodes, I have the impression that we are following Adam’s or Collab’s lifecycle. From understanding the market, the people, and the industry towards the real collaboration topics, like MBD, their product offering and ultimately the connection with PLM. I am curious about what is next.
For me discovering their podcast and being able to participate was an exciting and learning moment. I am still waiting for the readers of this blog to mention their favorite podcasts.
Let us know in the comments.
PLM Global Green Alliance
With the PLM Global Green Alliance (PGGA), we plan to have monthly ZOOM discussions with our LinkedIn members, moderated by one of the PGGA core team members.
The idea of these sessions is that we pick a topic, the moderator sets the scene and then it is up to the members to discuss.
Participants can ask questions and bring in their points. In our understanding, many companies believe they have to do something about sustainability beyond writing it in their mission, but where and how to start?
So the PGGA discussion will be a place to get inspired and act.
Potential topics for the discussion are: What technologies must I master to become more sustainable? How can I motivate my company to become real sustainable? What is a lifecycle assessment (LCA), and how to introduce it in my company? What is the circular economy, and what is needed to become more circular in the context of PLM?
If you like one of the topics, let us know in the comments or add your favorite discussion topic. More on the agenda in early September
PGGA meets ….
In this series with PLM vendors and solution providers, we try to understand their sustainability drivers, their solutions, their roadmap and their perception of what is happening in the field. So far, SAP, Autodesk and Dassault Systèmes have contributed to these series. After the summer, we continue with two interviews:
Early in September, the PGGA will discuss sustainability with Sustaira. Sustaira is a Siemens partner, and they offer an all-in-one Sustainability platform, domain-specific Sustainability app templates, and custom Sustainability web and mobile initiatives. Expect the interview to be published early in September.
In the last week of September, the PGGA will have a meeting with Aras in our series related to sustainability. Aras is one of the main PLM providers and we will discuss sustainability even more with them as you can read further on in this agenda. Expect the interview to be released by the end of September.
No actions here for you, just stay tuned in September with the PGGA.
CIMdata PLM Roadmap and PDT
On 18 and 19 October, the CIMdata PLM Road Map and PDT 2022 Conference is scheduled as an in-person event in Gothenburg.
The agenda is almost secured and can be found here.
It will be a conference with guidance from CIMdata and Eurostep completed with major Aerospace, Defense and Automotive companies sharing their experience towards a model-based and digital enterprise.
So no marketing but real content; however, there will also be forward-looking presentations related to new PLM paradigms and the relation to data and sustainability.
So if you are curious, come to his conference as you will be triply rewarded: by the content, the keynotes and discussions with your peers.
Register before September 12 to benefit from a 15 % Early Bird discount, which you can spend for the dinner after day 1. The conference dinner has always been a good moment for networking and discussion.
A Sustainable Future – Seize Opportunities When Someone Else Sees Costs
Last part of this agenda.
On October 25th, I will participate as a PGGA member in a webinar with Aras, discussing sustainability in more depth compared to our earlier mentioned standard PGGA interview.
Here I will be joined by Patrick Willemsen from Aras. Patrick is the technical director of the Aras EMEA community, and together we will explore how companies aiming to deliver profitable products and solutions also can contribute to a more sustainable future for our planet.
Feel free to subscribe to this free webinar and discuss your thoughts with us in the Q&A session – here is the registration link.
Conclusion
No conclusion this time – all thinking is in progress and I hope to see your feedback or contribution to one of these events in person or through social media.
July and August are the quiet summer months here in Europe when companies slow down to allow people to recharge themselves.
However, the speed and hectic are not the same overall, nor is the recharging time. I will be entering a six-week thinking break, assembling thoughts to explore after the summer break. Here are some topics – and you may note – they are all connected.
The MBOM discussion
Although my German is not as good as my English, I got intrigued by a post from Prof. Dr. Jörg W. Fischer.
He claims there is no meaning to the MBOM and, therefore, the “expensive” PLM concept of the MBOM has to disappear – read the original post here.
Jörg claims there are three reasons why the MBOM why we should not speak about the MBOM – here are the google translated quotes – and I left out some details to keep a place for the thoughts – not the answer yet:
- The MBOM as the structure for deriving the assembly drawings. No BOM! (here, I fully agree)
- The structure that comes out as a result when planning the assembly. Again, no BOM. (here, I tend to agree – however, we could extend this structure to an MBOM)
- The MBOM as the classic parts list in the ERP, the one with which the MRP run is performed. Is that an MBOM? Until recently, I thought so. But it isn’t. So again, no MBOM. (here, I tend to agree – however, we could extend this structure to an MBOM)
The topic on LinkedIn here initiated an interesting sharing of viewpoints. I am quite aligned with Martin Eigner’s comment. It is a pity that this type of discussion is hidden in a LinkedIn environment and in the German language. It would be great to discuss such a topic at a PLM conference. For example, the CIMdata PLM roadmap conference had several Multiview BOM discussions coming from Aerospace and Defense action groups.
Perhaps comparing these two viewpoints – preferably in English – could lead to a better understanding for all of us. Now communication language and system dependencies might blur the methodology discussion.
Cheryl Peck (CIMdata PLM Roadmap organizer)/ Jörg W. Fischer, are you open to this suggestion? BOM discussions have always been popular.
PLM Roadmap & PDT 2022
The good news is the upcoming PLM Roadmap & PDT 2022 event is scheduled as an in-person event on the 18th and 19th of October in Gothenburg, Sweden. Let’s hope no new corona-variant will destroy this plan. I am confident to be there as the Swedish COVID-19 approach has kept society open as much as possible.
Therefore, I am collecting my topics to discuss and preparing my luggage and presentation to be there.
The theme of the conference: Digital Transformation and PLM – a call for PLM Professionals to redefine and re-position the benefits and value of PLM, is close to my experience.
New PLM paradigms are coming up, while at the same time, we are working on solidifying existing concepts, like the Multiview BOM. The PDT part of the conference always brought interesting sessions related to sustainability and, often, the circular economy.
I am curious to see the final agenda. Hakan Karden already gave us some insights into why it is good to be curious – read it here.
Sustainability
Talking and learning about sustainability at PDT Europe is not a luxury. In particular, we experienced an unforeseen heatwave in western Europe, reminding us that the climate is not slowing down. More the contrary, rapid climate change caused by human influence becomes more and more visible.
Unfortunately, the people that suffer from droughts, bushfires, and famine are not the ones that can be held responsible for these effects. It is a global crisis, and the strongest shoulders must carry the weight to address these issues.
In that context, we had an internal meeting with the PLM Global Green Alliance core team members to plan our activities for the rest of the year.
Besides interviews with PLM vendors and technology solution providers, we want to create opportunities for PGGA members to discuss PLM technology, methodology or change topics of interest, moderated by one of our core team members.
One of our observations is that awareness of the need for a more sustainable society exists. In polls all around the world, the majority of people mention their concerns.
However, where to start? What does matter, and how to influence companies as individuals? We also need to learn what is real and what is greenwashing. Therefore we want to schedule open discussions with PGGA members (are you already a member?) to share knowledge and thoughts about a topic. More about the agenda after the summer break.
Discussions & Podcasts
While I remain open for discussions and those who contacted me with a direct message on LinkedIn will acknowledge there is always a follow-up.
Whenever I have time – most of the time, I target Fridays for ad-hoc discussions – I am happy to schedule a zoom session to learn and discuss a particular topic without obligations. It will be a discussion, not a consult.
During Covid-lockdowns, I learned to appreciate podcasts. While making the daily walk through the same environment, the entertainment came from listening to an interesting podcast.
I learned a lot about history, mysteries, and human behavior. Of course, I was also looking for PLM-related podcasts. Of course, the major vendors found their way to podcasts too. However, I think they are often too slick, only highlighting a vision and not enough discussing what really happens in the field.
Starting a PLM-related podcast, and I want to highlight three of them
The Share PLM podcast, with 11 episodes, started promising in 2020. After a first start, it becomes difficult to deliver continuous new content.
Currently, I am talking with the Share PLM team to see how we can build this continuity and extend the content. There are so many interesting persons in our network that have valuable opinions about PLM to share. More after the summer
The Peer Check podcast from CoLab is not a typical PLM podcast. More a focus on what engineering leaders should know. They started in 2022 and have already published ten episodes. I am in the process of listening to all of them, and I found them very refreshing.
This week I was happy to join Adam Keating, founder of CoLab, in a discussion related to Systems of Record and Systems of Engagement. More new after the summer.
The Change Troubleshooter podcast from Nina Dar, with already 34 episodes, is a podcast not focusing on PLM purely. Although Nina has a background in coaching PLM implementations, her episodes are around A Human Approach to Innovation and Change. You can imagine it is quite aligned with my area of interest.
In particular, Nina and I are having some side discussions about sustainability and (the lack of) human behavior to address climate change. You might hear more from Nina through our PGGA community.
More podcasts?
I am curious to learn if similar podcasts exist to the topics I mentioned in this post. If so, provide a link in the comments. With enough feedback, I will publish a top-ten list this year’s end.
Conclusion
In a society that seems to behave as if everything is black and white, to be solved by a tweet, we need people that can build a colorful opinion. Conferences, discussions and podcasts can help you remain curious and learn. As it must be extremely boring if you know already everything.
Have a great summertime.
Once and a while, the discussion pops up if, given the changes in technology and business scope, we still should talk about PLM. John Stark and others have been making a point that PLM should become a profession.
In a way, I like the vagueness of the definition and the fact that the PLM profession is not written in stone. There is an ongoing change, and who wants to be certified for the past or framed to the past?
However, most people, particularly at the C-level, consider PLM as something complex, costly, and related to engineering. Partly this had to do with the early introduction of PLM, which was a little more advanced than PDM.
The focus and capabilities made engineering teams happy by giving them more access to their data. But unfortunately, that did not work, as engineers are not looking for more control.
Old (current) PLM
Therefore, I would like to suggest that when we talk about PLM, we frame it as Product Lifecycle Data Management (the definition). A PLM infrastructure or system should be considered the System of Record, ensuring product data is archived to be used for manufacturing, service, and proving compliance with regulations.
In a modern way, the digital thread results from building such an infrastructure with related artifacts. The digital thread is somehow a slow-moving environment, connecting the various as-xxx structures (As-Designed, As-Planned, As-Manufactured, etc.). Looking at the different PLM vendor images, Aras example above, I consider the digital thread a fancy name for traceability.
I discussed the topic of Digital Thread in 2018: Document Management or Digital Thread. One of the observations was that few people talk about the quality of the relations when providing traceability between artifacts.
The quality of traceability is relevant for traditional Configuration Management (CM). Traditional CM has been framed, like PLM, to be engineering-centric.
Both PLM and CM need to become enterprise activities – perhaps unified.
Read my blog post and see the discussion with Martijn Dullaart, Lisa Fenwick and Maxim Gravel when discussing the future of Configuration Management.
New digital PLM
In my posts, I talked about modern PLM. I described it as data-driven, often in relation to a model-based approach. And as a result of the data-driven approach, a digital PLM environment could be connected to processes outside the engineering domain. I wrote a series of posts related to the potential of such a new PLM infrastructure (The road to model-based and connected PLM)
Digital PLM, if implemented correctly, could serve people along the full product lifecycle, from marketing/portfolio management until service and, if relevant, decommissioning). The bigger challenge is even connecting eco-systems to the same infrastructure, in particular suppliers & partners but also customers. This is the new platform paradigm.
Some years ago, people stated IoT is the new PLM (IoT is the new PLM – PTC 2017). Or MBSE is the foundation for a new PLM (Will MBSE be the new PLM instead of IoT? A discussion @ PLM Roadmap conference 2018).
Even Digital Transformation was mentioned at that time. I don’t believe Digital Transformation is pointing to a domain, more to an ongoing process that most companies have t go through. And because it is so commonly used, it becomes too vague for the specifics of our domain. I liked Monica Schnitger‘s LinkedIn post: Digital Transformation? Let’s talk. There is enough to talk about; we have to learn and be more specific.
What is the difference?
The challenge is that we need more in-depth thinking about what a “digital transformed” company would look like. What would impact their business, their IT infrastructure, and their organization and people? As I discussed with Oleg Shilovitsky, a data-driven approach does not necessarily mean simplification.
I just finished recording a podcast with Nina Dar while writing this post. She is even more than me, active in the domain of PLM and strategic leadership toward a digital and sustainable future. You can find the pre-announcement of our podcast here (it was great fun to talk), and I will share the result later here too.
What is clear to me is that a new future data-driven environment becomes like a System of Engagement. You can simulate assumptions and verify and qualify trade-offs in real-time in this environment. And not only product behavior, but you can also simulate and analyze behaviors all along the lifecycle, supporting business decisions.
This is where I position the digital twin. Modern PLM infrastructures are in real-time connected to the business. Still, PLM will have its system of record needs; however, the real value will come from the real-time collaboration.
The traditional PLM consultant should transform into a business consultant, understanding technology. Historically this was the opposite, creating friction in companies.
Starting from the business needs
In my interactions with customers, the focus is no longer on traditional PLM; we discuss business scenarios where the company will benefit from a data-driven approach. You will not obtain significant benefits if you just implement your serial processes again in a digital PLM infrastructure.
Efficiency gains are often single digit, where new ways of working can result in double-digit benefits or new opportunities.
Besides traditional pressure on companies to remain competitive, there is now a new additional driver that I have been discussing in my previous post, the Innovation Dilemma. To survive on our planet, we and therefore also companies, need to switch to sustainable products and business models.
This is a push for innovation; however, it requires a coordinated, end-to-end change within companies.
Be the change
Interesting to read is this article from Jan Bosch that I read this morning: Resistance to Change. Read the article as it makes so much sense, but we need more than sense – we need people to get involved. My favorite quote from the article:
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man”.
Conclusion
PLM consultants should retrain themselves in System Thinking and start from the business. PLM technology alone is no longer enough to support companies in their (digital/sustainable) transformation. Therefore, I would like to introduce BLM (Business Lifecycle Management) as the new TLA.
However, BLM has been already framed as Black Lives Matter. I agree with that, extending it to ALM (All Lives Matter).
What do you think should we leave the comfortable term PLM behind us for a new frame?
In February, the PLM Global Green Alliance published our first interview discussing the relationship between PLM and Sustainability with the main vendors. We talked with Darren West from SAP.
You can find the interview here: PLM and Sustainability: talking with SAP. We spoke with Darren about SAP’s Responsible Design and Production module, allowing companies to understand their environmental and economic impact by calculating fees and taxes and implement measures to reduce regulatory costs. The high reliance on accurate data was one of the topics in our discussion.
In March, we interviewed Zoé Bezpalko and Jon den Hartog from Autodesk. Besides Autodesk’s impressive sustainability program, we discussed Autodesk’s BIM technology helping the construction industry to become greener and their Generative Design solution to support the designer in making better material usage or reuse decisions.
The discussion ended with discussing Life Cycle Assessment tools to support the engineer in making sustainable decisions.
In my last blog post, the Innovation Dilemma, I explored the challenges of a Life Cycle Assessment. As it appears, it is not about just installing a tool. The concepts of a data-driven PLM infrastructure and digital twins are strong transformation prerequisites combined with the Inner Development Goals (IDG).
The IDGs are a human attitude needed besides the Sustainability Development Goals.
Therefore we were happy to discuss last week with Florence Verzelen, Executive Vice President Industry, Marketing & Sustainability and Xavier Adam, Worldwide Sustainability Senior Manager from Dassault Systemes. We discussed Dassault Systemes’ business sustainability goals and product offerings based on the 3DEXPERIENCE platform.
Have a look at the discussion below:
The slides shown in the recording can be found HERE.
What I learned
Dassault Systemes’ purpose has been to help their customers imagine sustainable innovations capable of harmonizing product, nature, and life for many years. A statement that now is slowly bubbling up in other companies too. Dassault Systemes has set a clear and interesting target for themselves in 2025. In that year two/thirds of their sales should come from solutions that make their customers more sustainable.
Their Eco-design solution is one of the first offerings to reach this objective. Their Life Cycle Assessment solution can govern your (virtual) product design on multiple criteria, not only greenhouse gas emissions. It will be interesting to follow up on this topic to see how companies make the change internally by relying on data and virtual twins of a product or a manufacturing process.
Want to learn more?
- Our Sustainability Commitment
- Unleashing Sustainable Innovation (a page full of resources)
- Virtual Twin Experiences
- Life Cycle Assessment Solution on the 3DEXPERIENCE Platform to Transform the Sustainable Innovation Process
Conclusion
80 % of the environmental impact of products is decided during the design phase. A Lifecycle Assessment Solutions combined with a virtual product model, the virtual design twin, allows you to decide on trade-offs in the virtual space before committing to the physical solution. Creating a data-driven, closed-loop between design, engineering, manufacturing and operations based on accurate data is the envisioned infrastructure for a sustainable future.
Jos Voskuil's Weblog 
Your Miele story caught my attention… My 15-year-old Miele dishwasher (which I loved) was failing to wash dishes, and I…
Jos, great thoughts about BOM management. Here are some of my thoughts. I can see how BOM management will evolve…
As a complement, even if more and more of the diversity of a product is managed at the software level…
1) A wiring diagram stores information (wires between ports of the electrical components) that does not exist in most of…
BOM has NEVER been the sole "master" of the Product. The DEFINITION FILE is ! For example the wiring of…