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A week ago I attended the joined CIMdata Roadmap and PDT Europe conference in Stuttgart as you can recall from last week’s post: The weekend after CIMdata Roadmap / PDT Europe 2018. As there was so much information to share, I had to split the report into two posts. This time the focus on the PDT Europe. In general, the PDT conferences have always been focusing on sharing experiences and developments related to standards. A topic you will not see at PLM Vendor conferences. Therefore, your chance to learn and take part if you believe in standards.

This year’s theme: Collaboration in the Engineering and Manufacturing Supply Chain – the Extended Digital Thread and Smart Manufacturing. Industry 4.0 plays a significant role here.

 

Model-based X: What is it and what is the status?

I have seen Peter Bilello presenting this topic now several times, and every time there is a little more progress. The fact that there is still an acronym war illustrated that the various aspects of a model-based approach are not yet defined. Some critics will be stating that’s because we do not need model-based and it is only a vendor marketing trick again.  Two comments here:

  • If you want to implement an end-to-end model-based approach including your customers and supply chain, you cannot avoid standard. More will become clear when you read the rest of this post. Vendors will not promote standards as it reduces their capabilities to deliver unique So standards must come from the market, not from the marketing.
  • In 2007 Carl Bass, at that time CEO at Autodesk made his statement: “There are only three customers in the world that have a PLM problem; Dassault, PTC, and There are no other companies that say I have a PLM problem”. Have a look here. PLM is understood by now and even by Autodesk. The statement illustrates that in the beginning the PLM target was not clear and people thought PLM was a system instead of a strategic approach. Model-based ways of working have to go through the same learning path, hopefully, faster.

Peter’s presentation was a good walk-through pointing out what exists, where we focus and that there is still working to be done. Not by vendors but by companies. Therefore I wholeheartedly agree with Peter’s closing remarks – no time to sit back and watch if you want to benefit from model-based approaches.

Smart Manufacturing

Kenny Swope, known from his presentations related to Boeing, now spoke to us as the Chair of the ISO/TC 184/SC 4 workgroup related to Industrial Data. To say it in decoded mode: Kenny is heading Sub-committee 4 with a focus on Industrial Data. SC4 is part of a more prominent theme: Automation Systems and integration identified by TC 184 all as part of the ISO framework. The scope:

Standardization of the content, meaning, structure, representation and quality management of the information required to define an engineered product and its characteristics at any required level of detail at any part of its lifecycle from conception through disposal, together with the interfaces required to deliver and collect the information necessary to support any business or technical process or service related to that engineered product during its lifecycle.

Perhaps boring to read if you think about all the demos you have seen at trade shows related to Smart Manufacturing. If you want these demos to become true in a vendor-independent environment, you will need to agree on a common framework of definitions to ensure future continuity beyond the demo. And here lies the business excitement, the real competitive advantages companies can have implementing Smart Manufacturing in a Scaleable, future-oriented way.

One of the often heard statements is that standards are too slow or incomplete. Incomplete is not a problem when there is a need, the standard will follow. Compare it with language, we will always invent new words for new concepts.

Being slow might be the case in the past. Kenny showed the relative fast convergence from country-specific Smart Manufacturing standards into a joined ISO/IEC framework – all within three years. ISO and IEC have been teaming-up already to build Smart Manufacturing Reference models.

This is already a considerable effort,  as the local reference models need to be studied and mapped to a common architecture. The target is to have a first Technical Specification for a joint standard final 2020 – quite fast!

Meinolf Gröpper from the German VDMA  presented what they are doing to support Smart Manufacturing / Industrie 4.0. The VDMA is a well-known engineering federation with 3200 member companies, 85 % of them are Small and Medium Enterprises – the power of the German economy.

The VDMA provides networking capabilities, readiness assessments for members to be the enabler for companies to transform. As Meinolf stated Industrie 4.0 is not about technology, it is about cross-border services and international cooperation. A strategy that every company has to develop and if possible implement at its own pace. Standards will accelerate the implementation of Industrie 4.0

The Smart Manufacturing session was concluded by Gunilla Sivard, Professor at KTH in Stockholm and Hampus Wranér, Consultant at Eurostep. They presented the work done on the DIgln project, targeting an infrastructure for Smart Manufacturing.

The presentation showed the implementation of the testbed using twittering bus communication and the ISO 10303-239 PLCS information standard as the persistent layer. The results were promising to further build capabilities on top of the infrastructure below:

The conclusion from the Smart Manufacturing session was that emerging and available standards can accelerate the deployment.

 

Enabling digital continuity in the Factory of the Future

Alcibiades Gonzalez-Noval from Airbus shared challenges and the strategy for Airbus’s factory of the future based on digital continuity from the virtual world towards the physical world, connecting with PLM, ERP, and MOM. Concepts many companies are currently working on with various maturity stages.

I agree with his lessons learned. We cannot think in silos anymore in a digital future – everything is connected. And please forget the PoC, to gain time start piloting and fail or succeed fast. Companies have lost years because of just doing PoCs and not going into action. The last point, networks segregation for sure is an issue, relevant for plant operations. I experienced this also in the past when promoting PLM concepts for (nuclear) owners/operators of plants. Network security is for sure an issue to resolve.

 

Cross-Discipline Lifecycle Collaboration Forum
Setting up the digital thread across engineering and the value chain.

Peter Gerber, Chairman of CDLC Forum and Data Exchange & Integration Leader at Schaefller and Pierre Bodin at Senior Manager Mews Partners, presented their findings related to the challenge of managing complex products (mechanical, electrical, software using system engineering methodology)  to work properly at affordable cost in a real-time mode, multidisciplinary and coordination across the whole value chain. Something you might expect could be done when reviewing all PLM Vendor’s marketing materials, something you might expect hard to do when remembering Martin Eigner’s statement that 95 % of the companies have not solved mechatronics collaboration yet. (See: The weekend after CIMdata PLM Roadmap and PDT Europe)

A demonstrator was defined, and various vendors participated in building a demonstrator based on their Out-Of-The-Box capabilities. The result showed that for all participants there were still gaps to resolve for full collaboration. A new version of the demonstrator is now planned for the middle of next year – curious to learn the results at that time. Multi-disciplinary collaboration is a (conceptual) pillar for future digital business – it needs to be possible.

 

A Digital Thread based on the PLCS standard.

Nigel Shaw, Eurostep’s managing director in the UK, took us through his evolution of PLCS (Product Life Cycle Support) and extension of the ISO 10303 STEP standard. (STEP Standard for Exchange of Product data). Nigel mentioned how over all these years, millions (and a lot of brain power) have been invested in PLCS to where it is now.

PLCS has been extremely useful as an interface standard for contracting, provide product data in a neutral way. As an example, last year the Swedish Defense organization (FMV) and France’s DGA made PLCS DEXs as part of the contractual conditions. It would be too costly to have all product data for all defense systems in proprietary vendor formats and this over the product lifecycle.

Those following the standards in the process industry will rely on ISO 15926 / CFIHOS as this standard’s dictionary, and data model is more geared to process data- and in particular the exchange of data from the various contractors with the owner/operator.

Coming back to PLCS and the Digital Twin – it is all about digital continuity of information. Otherwise, if we have to recreate information in every lifecycle stage of a product (design/manufacturing / operations), it will be too costly and not digital connected. This illustrates the growing needs for standards. I had nothing to add to Nigel’s conclusions:

It is interesting to note that product management has moved a long way over the last 10-20 years however as we include more and more into PLM, there are all the time new concepts to be solved. The cases we discuss today in our PLM communities were most of the time visions 10 years ago. Nowadays we want to include Model-Based Systems Engineering, 3D Modeling and simulation, electronics and software and even aftermarket, product support in true PLM. This was not the case 20 years ago. The people involved in the development of PLCS were for sure visionaries as product data connectivity along the whole lifecycle is needed and enabled by the standard.

 

Investing in Industry 4.0?
Hard Realities of the Grand Vision.

Marc Halpern from Gartner is one of the regular speakers at the PDT conference. Unfortunate he could not be with us that day, however, through a labor-intensive connection (mobile phone close to the speaker and Nigel Shaw trying to stay in sync with the presented slides) we could hear Marc speak about what we wanted to achieve too – a digital continuity.

Marc restated the massive potential of Industrie 4.0 when it comes to scalability, agility, flexibility, and efficiency.

Although technologies are evolving rapidly, it is the existing legacy that inhibits fast adoption. A topic that was also central in my presentation. It is not just a change in technology, there is much more connected.

Marc recommends a changing role for IT, where they should focus more on business priorities and business leadership strategies. This as opposed to the classical role of the IT organization where IT needed to support the business, now they will be part of leading the business too.

To orchestrate such an IT evolution, Marc recommends a “systems of systems” planning and execution across IT and Business. One of my recent blog posts: Moving to a model-based enterprise:  The business (information) model can be seen in that context.

How to deal with the incompatible future?

I was happy to conclude the sessions with the topic that concerns me the most at this time. Companies in their current business are already struggling to get aligned and coordinated between disciplines and external stakeholders, the gap to be connected is vast as it requires a master data management approach, an enterprise data model and model-based ways of working. Read my posts from the past ½ year starting here, and you get the picture.

Note: This image is based on Marc Halpern’s (Gartner) Technology/Maturity diagram from PDT 2015

I concluded with explaining companies need to learn to work in two modes. One mode will be the traditional way of working which I call the coordinated approach and a growing focus on operating in a connected mode.  You can see my full presentation here on SlideShare: How to deal with the incompatible future.

Conclusion

The conference was closed with a panel discussion where we shared our concerns related to the challenges companies face to change their traditional ways of working meanwhile entering a digital era. The positive points are there – baby steps – PLM is becoming understood, the significance of standards is becoming more clear. The need: a long-term vision.

 This concludes my review of an excellent conference – I learned again a lot and I hope to see you next year too. Thanks again to CIMdata and Eurostep for organizing this event

 

 

 

 

 

 

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Last week I attended the long-awaited joined conference from CIMdata and Eurostep in Stuttgart. As I mentioned in earlier blog posts. I like this conference because it is a relatively small conference with a focused audience related to a chosen theme.

Instead of parallel sessions, all attendees follow the same tracks and after two days there is a common understanding for all. This time there were about 70 people discussing the themes:  Digitalizing Reality—PLM’s role in enabling the digital revolution (CIMdata) and Collaboration in the Engineering and Manufacturing Supply Chain –the Extended Digital Thread and Smart Manufacturing (EuroStep)

As you can see all about Digital. Here are my comments:

The State of the PLM Industry:
The Digital Revolution

Peter Bilello kicked off with providing an overview of the PLM industry. The PLM market showed an overall growth of 7.3 % toward 43.6 Billion dollars. Zooming in into the details cPDM grew with 2.9 %. The significant growth came from the PLM tools (7.7 %). The Digital Manufacturing sector grew at 6.2 %. These numbers show to my opinion that in particular, managing collaborating remains the challenging part for PLM. It is easier to buy tools than invest in cPDM.

Peter mentioned that at the board level you cannot sell PLM as this acronym is too much framed as an engineering tool. Also, people at the board have been trained to interpret transactional data and build strategies on that. They might embrace Digital Transformation. However, the Product innovation related domain is hard to define in numbers. What is the value of collaboration? How do you measure and value innovation coming from R&D? Recently we have seen more simplified approaches how to get more value from PLM. I agree with Peter, we need to avoid the PLM-framing and find better consumable value statements.

Nothing to add to Peter’s closing remarks:

 

An Alternative View of the Systems Engineering “V”

For me, the most interesting presentation of Day 1 was Don Farr’s presentation. Don and his Boeing team worked on depicting the Systems Engineering process for a Model-Based environment. The original “V” looks like a linear process and does not reflect the multi-dimensional iterations at various stages, the concept of a virtual twin and the various business domains that need to be supported.

The result was the diamond symbol above. Don and his team have created a consistent story related to the depicted diamond which goes too far for this blog post. Current the diamond concept is copyrighted by Boeing, but I expect we will see more of this in the future as the classical systems engineering “V” was not design for our model-based view of the virtual and physical products to design AND maintain.

 

Sponsor vignette sessions

The vignette sponsors of the conference, Aras, ESI,-group, Granta Design, HCL, Oracle and TCS all got a ten minutes’ slot to introduce themselves, and the topics they believed were relevant for the audience. These slots served as a teaser to come to their booth during a break. Interesting for me was Granta Design who are bringing a complementary data service related to materials along the product lifecycle, providing a digital continuity for material information. See below.

 

The PLM – CLM Axis vital for Digitalization of Product Process

Mikko Jokela, Head of Engineering Applications CoE, from ABB, completed the morning sessions and left me with a lot of questions. Mikko’s mission is to provide the ABB companies with an information infrastructure that is providing end-to-end digital services for the future, based on apps and platform thinking.

Apparently, the digital continuity will be provided by all kind of BOM-structures as you can see below.In my post, Coordinated or Connected, related to a model-based enterprise I call this approach a coordinated approach, which is a current best practice, not an approach for the future. There we want a model-based enterprise instead of a BOM-centric approach to ensure a digital thread. See also Don Farr’s diamond. When I asked Mikko which data standard(s) ABB will use to implement their enterprise data model it became clear there was no concept yet in place. Perhaps an excellent opportunity to look at PLCS for the product related schema.

A general comment: Many companies are thinking about building their own platform. Not all will build their platform from scratch. For those starting from scratch have a look at existing standards for your industry. And to manage the quality of data, you will need to implement Master Data Management, where for the product part the PLM system can play a significant role. See Master Data Management and PLM.

 

Systems of Systems Approach to Product Design

Professor Martin Eigner keynote presentation was about the concepts how new products and markets need a Systems of Systems approach combined with Model-Based Systems Engineering (MBSE) and Product Line Engineering (PLE) where the PLM system can be the backbone to support the MBSE artifacts in context. All these concepts require new ways of working as stated below:

And this is a challenge. A quick survey in the room (and coherent with my observations from the field) is the fact that most companies (95 %) haven’t even achieved to work integrated for mechatronics products. You can imagine the challenge to incorporate also Software, Simulation, and other business disciplines. Martin’s presentations are always an excellent conceptual framework for those who want to dive deeper a start point for discussion and learning.

Additive Manufacturing (Enabled Supply) at Moog

Moog Inc, a manufacturer of precision motion controls for various industries have made a strategic move towards Additive Manufacturing. Peter Kerl, Moog’s Engineering Systems Manager, gave a good introduction what is meant by Additive Manufacturing and how Moog is introducing Additive Manufacturing in their organization to create more value for their customer base and attract new customers in a less commodity domain. As you can image delivering products through Additive Manufacturing requires new skills (Design / Materials), new processes and a new organizational structure. And of course a new PLM infrastructure.

Jim van Oss, Moog’s PLM Architect and Strategist, explained how they have been involved in a technology solution for digital-enabled parts leveraging blockchain technology.  Have a look at their VeriPart trademark. It was interesting to learn from Peter and Jim that they are actively working in a space that according to the Gartner’s hype curve is in the early transform phase.  Peter and Jim’s presentation were very educational for the audience.

For me, it was also interesting to learn from Jim that at Moog they were really practicing the modes for PLM in their company. Two PLM implementations, one with the legacy data and the wrong data for the future and one with the new data model for the future. Both implementations build on the same PLM vendor’s release. A great illustration showing the past and the future data for PLM are not compatible

Value Creation through Synergies between PLM & Digital Transformation

Daniel Dubreuil, Safran’s CDO for Products and Services gave an entertaining lecture related to Safran’s PLM journey and the introduction of new digital capabilities, moving from an inward PLM system towards a digital infrastructure supporting internal (model-based systems engineering / multiple BOMs) and external collaboration with their customers and suppliers introducing new business capabilities. Daniel gave a very precise walk-through with examples from the real world. The concluding slide: KEY SUCCESS FACTORS was a slide that we have seen so many times at PLM events.

Apparently, the key success factors are known. However, most of the time one or more of these points are not possible to address due to various reasons. Then the question is: How to mitigate this risk as there will be issues ahead?

 

Bringing all the digital trends together. What’s next?

The day ended with a virtual Fire Place session between Peter Bilello and Martin Eigner, the audience did not see a fireplace however my augmented twitter feed did it for me:

Some interesting observations from this dialogue:

Peter: “Having studied physics is a good base for understanding PLM as you have to model things you cannot see” – As I studied physics I can agree.

Martin: “Germany is the center of knowledge for Mechanical, the US for Electronics and now China becoming the center for Electronics and Software” Interesting observation illustrating where the innovation will come from.

Both Peter and Martin spent serious time on the importance of multidisciplinary education. We are teaching people in silos, faculties work in silos. We all believe these silos must be broken down. It is hard to learn and experiment skills for the future. Where to start and lead?

Conclusion:

The PLM roadmap had some exciting presentations combined with CIMdata’s PLM update an excellent opportunity to learn and discuss reality. In particular for new methodologies and technologies beyond the hype. I want to thank CIMdata for the superb organization and allowing me to take part. Next week I will follow-up with a review of the PDT Europe conference part (Day 2)

 

 

bimodalIn my earlier post The weekend after PDT Europe I wrote about the first day of this interesting conference. We ended that day with some food for thought related to a bimodal PLM approach. Now I will take you through the highlights of day 2.

Interoperability and openness in the air (aerospace)

I believe Airbus and Boeing are one of the most challenged companies when it comes to PLM. They have to cope with their stakeholders and massive amount of suppliers involved, constrained by a strong focus on safety and quality. And as airplanes have a long lifetime, the need to keep data accessible and available for over 75 years are massive challenges. The morning was opened by presentations from Anders Romare (Airbus) and Brian Chiesi (Boeing) where they confirmed they could switch the presenter´s role between them as the situations in Airbus and Boeing are so alike.

airbus logoAnders Romare started with a presentation called: Digital Transformation through an e2e PLM backbone, where he explained the concept of extracting data from the various silo systems in the company (CRM, PLM, MES, ERP) to make data available across the enterprise. In particular in their business transformation towards digital capabilities Airbus needed and created a new architecture on top of the existing business systems, focusing on data (“Data is the new oil”).

In order to meet a data-driven environment, Airbus extracts and normalizes data from their business systems and provides a data lake with integrated data on top of which various apps can run to offer digital services to existing and new stakeholders on any type of device. The data-driven environment allows people to have information in context and almost real-time available to make right decisions. Currently, these apps run on top of this data layer.

AirbusPDT2016

Now imagine information captured by these apps could be stored or directed back in the original architecture supporting the standard processes. This would be a real example of the bimodal approach as discussed on day 1. As a closing remark Anders also stated that three years ago digital transformation was not really visible at Airbus, now it is a must.

BoeingLogoNext Brian Chiesi from Boeing talked about Data Standards: A strategic lever for Boeing Commercial Airplanes. Brian talked about the complex landscape at Boeing. 2500 Applications / 5000 Servers / 900 changes annually (3 per day) impacting 40.000 users. There is a lot of data replication because many systems need their own proprietary format. Brian estimated that if 12 copies exist now, in the ideal world 2 or 3 will do. Brian presented a similar future concept as Airbus, where the traditional business systems (Systems Engineering, PLM, MRP, ERP, MES) are all connected through a service backbone. This new architecture is needed to address modern technology capabilities (social / mobile / analytics / cloud /IoT / Automation / ,,)

BoeingArchitecture

Interesting part of this architecture is that Boeing aims to exchange data with the outside world (customers / regulatory/supply chain /analytics / manufacturing) through industry standard interfaces to have an optimal flow of information. Standardization would lead to a reduction of customized applications, minimize costs of integration and migration, break the obsolescence cycle and enable future technologies. Brian knows that companies need to pull for standards, vendors will deliver. Boeing will be pushing for standards in their contracts and will actively work together with five major Aerospace & Defense companies to define required PLM capabilities and have a unified voice to PLM solutions providers.

My conclusion on these to Aerospace giants is they express the need to adapt to move to modern digital businesses, no longer the linear approach from the classic airplane programs. Incremental innovation in various domains is the future. The existing systems need to be there to support their current fleet for many, many years to come. The new data-driven layer needs to be connected through normalization and standardization of data. For the future focus on standards is a must.

MicrosoftLogoSimon Floyd from Microsoft talked about The Impact of Digital Transformation in the Manufacturing Enterprise where he talked us through Digital Transformation, IoT, and analytics in the product lifecycle, clarified by examples from the Rolls Royce turbine engine. A good and compelling story which could be used by any vendor explaining digital transformation and the relation to IoT. Next, Simon walked through the Microsoft portfolio and solution components to support a modern digital enterprise based on various platform services. At the end, Simon articulated how for example ShareAspace based on Microsoft infrastructure and technology can be an interface between various PLM environments through the product lifecycle.

Simon’s presentation was followed by a panel discussion where the theme was: When is history and legacy an asset and barriers of entry and When does it become a burden and an invitation to future competitors.
PDTpanel2Mark Halpern (Gartner) mentioned here again the bimodal thinking. Aras is bimodal. The classical PLM vendors running in mode 1 will not change radically and the new vendors, the mode 2 types will need time to create credibility. Other companies mentioned here PropelPLM (PLM on Salesforce platform) or OnShape will battle the next five years to become significant and might disrupt.

Simon Floyd(Microsoft) mentioned that in order to keep innovation within Microsoft, they allow for startups within in the company, with no constraints in the beginning to Microsoft. This to keep disruption inside you company instead of being disrupted from outside. Another point mentioned was that Tesla did not want to wait till COTS software would be available for their product development and support platform. Therefore they develop parts themselves. Are we going back to the early days of IT ?

Interesting trend I believe too, in case the building blocks for such solution architecture are based on open (standardized ?) services.

Data Quality

After the lunch, the conference was split in three streams where I was participating in the “Creating and managing information quality stream.” As I discussed in my presentation from day 1, there is a need for accurate data, starting a.s.a.p. as the future of our businesses will run on data as we learned from all speakers (and this is not a secret – still many companies do not act).

boost logoIn the context of data quality, Jean Brange from Boost presented the ISO 8000 framework for data and information quality management. This standard is now under development and will help companies to address their digital needs. The challenge of data quality is that we need to store data with the right syntax and semantic to be used and in addition, it needs to be pragmatic: what are we going to store that will have value. And then the challenge of evaluating the content. Empty fields can be discovered, however, how do you qualify the quality of field with a value. The ISO 8000 framework is a framework, like ISO 9000 (product quality) that allow companies to work in a methodological way towards acceptable and needed data quality.

iso8000

eurostep logoMagnus Färneland from Eurostep addressed the topic of data quality and the foundation for automation based on the latest developments done by Eurostep on top of their already rich PLCS data model. The PLCS data model is an impressive model as it already supports all facets of product lifecycle from design, through development and operations. By introducing soft typing, EuroStep allows a more detailed tuning of the data model to ensure configuration management. When at which stage of the lifecycle is certain information required (and becomes mandatory) ? Consistent data quality enforced through business process logic.

The conference ended with Marc Halpern making a plea for Take Control of Your Product Data or Lose Control of Your Revenue, where Marc painted the future (horror) scenario that due to digital transformation the real “big fish” will be the digital business ecosystem owner and that once you are locked in with a vendor, these vendors can uplift their prices to save their own business without any respect for your company’s business model. Marc gave some examples where some vendor raised prices with the subscription model up to 40 %. Therefore even when you are just closing a new agreement with a vendor, you should negotiate a price guarantee and a certain bandwidth for increase. And on top of that you should prepare an exit strategy – prepare data for migration and have backups using standards. Marc gave some examples of billions extra cost related to data quality and loss. It can hurt !! Finally, Marc ended with recommendations for master data management and quality as a needed company strategy.

GartnerSupscriptionModels

cimdataGerard Litjens from CIMdata as closing speaker gave a very comprehensive overview of The Internet of Thing – What does it mean for PLM ? based on CIMdata’ s vision. As all vendors in this space explain the relation between IoT and PLM differently, it was a good presentation to be used as a base for the discussion: how does IoT influence our PLM landscape. Because of the length of this blog post, I will not further go into these details – it is worth obtaining this overview.

Concluding: PDT2016 is a crucial PLM conference for people who are interested in the details of PLM. Other conferences might address high-level customer stories, at PDT2016 it is about the details and sharing the advantages of using standards. Standards are crucial for a data-driven environment where business platforms with all their constraints will be the future. And I saw more and more companies are working with standards in a pragmatic manner, observing the benefits and pushing for more data standards – it is not just theory.

See you next year ?

PDT2016I am just back from the annual PDT conference (12th edition), this year hosted in Paris from 9 to 10 November, co-located with CIMdata’s PLM Road Map 2016 for Aerospace & Defense. The PDT conference, organized by EuroStep and CIMdata, is a relatively small conference with a little over a hundred attendees. The attractiveness of this conference is that the group of dedicated participants is very interactive with each other sharing honest opinions and situations, sometimes going very deep into the details, needed to get the full picture. The theme of the conference was: “Investing for the future while managing product data legacy and obsolescence.” Here are some of the impressions from these days, giving you food for thought to join next year.

Setting the scene

Almost traditionally Peter Bilello (CIMdata) started the conference followed by Marc Halpern (Gartner). Their two presentations had an excellent storyline together.

cimdataPieter Bilello started and discussed Issues and Remedies for PLM Obsolescence. Peter did not address PLM obsolescence for the first time. It is a topic many early PLM adaptors are facing and in a way the imminent obsolescence of their current environments block them of taking advantage of new technologies and capabilities current PLM vendors offer. Having learned from the past CIMdata provides a PLM Obsolescence Management model, which should be on every companies agenda, in the same way as data quality (which I will address later). Being proactive in obsolescence can save critical situations and high costs. From the obsolescence theme, Peter looked forward to the future and the value product innovation platforms can offer, given the requirements that data should be able to flow through the organization, connecting to other platforms and applications, increasing the demand to adhere and push for standards.

gartnerMarc Halpern followed with his presentation, titled: More custom products demand new IT strategies and new PLM application where he focused on the new processes and methodology needed for future businesses with a high-focus on customer-specific deliveries, speed, and automation. Automation is always crucial to reducing production costs. In this delivery process 3D printing could bring benefits and Mark shared the plusses and minuses of 3D printing. Finally, when automation of a customer specific order would be possible, it requires a different IT-architecture, depicted by Mark. After proposing a roadmap for customizable products, Mark shared some examples of ROI benefits reported by successful transformation projects. Impressive !!

Gartner-ROI-samples

My summary of these two sessions is that both CIMdata and Gartner confirm the challenges companies have to change their old legacy processes and PLM environments which support the past, meanwhile moving to more, customer-driven processes and, modern data-driven PLM functionality. This process is not just an IT or Business change, it will also be a cultural change.

JT / STEP AP242 / PLCS

standardsNext, we had three sessions related to standards, where Alfred Katzenbach told the success story of JT, the investment done to get this standard approved and performing based on an active community to get the most out of JT, beyond its initial purpose of viewing and exchanging data in a neutral format. Jean-Yves Delanaunay explained in Airbus Operation the STEP AP242 definition is used as the core standard for 3D Model Based Definition (MB) exchange, part of the STEP standards suite and as the cornerstone for Long Term Archiving and Retrieval of Aerospace & Defense 3D MBD.

There seems to be some rivalry between JT and STEP242 viewing capabilities, which go beyond my understanding as I am not an expert from the field here. Nigel Shaw ended the morning session positioning PLCS as a standard for interoperability of information along the whole lifecycle of a product. Having a standardized data model as Nigel showed would be a common good approach for PLM vendors to converge to a more interoperable standard.

PLCS concept model

My summary of standards is that there is a lot of thinking, evaluation, and testing done by an extensive community of committed people. It will be hard for a company to define a better foundation for a standard in their business domain. Vendors are focusing on performance inside their technology offering and therefore will never push for standards (unless you use their products as a standard). A force for adhering to standards should come from the user community.

Using standards

After lunch we had three end-users stories from:

  • Eric Delaporte (Renault Group) talked about their NewPDM project and the usage of standards mainly for exchanges. Two interesting observations: Eric talks about New PDM – the usage of the words New (when does New become regular?) and PDM (not talking about PLM ?) and secondly as a user of standards he does not care about the JT/AP242 debate and uses both standards where applicable and performing.
  • Sebastien Olivier (France Ministry of Defense) gave a bi-annual update of their PCLS-journey used in two projects, Pencil (Standardized Exchange platform and centralized source of logistical information) and MAPS (Managing procurement contracts for buying In-Service Support services) and the status of their S3000L implementation (International procedure for Logistic Support Analysis). A presentation for the real in-crowd of this domain.
  • Juha Rautjarvi discussion how efficient use of knowledge for safety and security could be maintained and enhanced through collaboration. Here Juha talks about the Body of Knowledge which should be available for all stakeholders in the context of security and safety. And like a physical product this Body of Knowledge goes through a lifecycle, continuous adapting to what potentially arises from the outside world

My conclusion on this part was that if you are not really in these standards on a day-to-day base (and I am not), it is hard to pick the details. Still, the higher level thought processes behind these standard approaches allow you to see the benefits and impact of using standards, which is not the same as selecting a tool. It is a strategic choice.

Modular / Bimodular / not sexy ?

modilar - bimodulanrJakob Asell from Modular Management gave an overview how modularity can connect the worlds of sales, engineering, and manufacturing by adding a modular structure as a governing structure to the various structures used by each discipline. This product architecture can be used for product planning and provides and end-to-end connectivity of information. Modular Management is assisting companies in moving towards this approach.

Next my presentation title: The importance of accurate data. Act now! addressed the topic of the switch from classical, linear, document-driven PLM towards a modern, more incremental and data-driven PLM approach. Here I explained the disadvantage of the old evolutionary approach (impossible – too slow/too costly) and an alternative method, inspired by Gartner’s bimodular IT-approach (read my blog post: Best Practices or Next Practices). No matter which option you are looking for correct and quality data is the oil for the future, so companies should consider allowing the flow of data as a health issue for the future.

The day was closed with a large panel, where the panelist first jumped on the topic bimodal (bipolar ?? / multimodal ??) talking about mode 1 (the strategic approach) and mode 2 (the tactical and fast approach based on Gartner’s definition). It was clear that the majority of the panel was in Mode 1 mode. Which fluently lead to the discussion of usage of standards (and PLM) as not being attractive for the young generations (not sexy). Besides the conclusion that it takes time to understand the whole picture and see the valuable befits a standard can bring and join this enthusiasm

panel-day 1

Conclusion

I realize myself that this post is already too long according blogging guidelines. Therefore I will tell more about day 2 of the conference next week with Airbus going bimodal and more.

Stay tuned for next week !

observationComing back from holiday (a life without PLM), it is time to pick up blogging again. And like every start, the first step is to make a status where we are now (with PLM) and where PLM is heading. Of course, it remains a nopinion based on dialogues I had this year.

First and perhaps this is biased, there is a hype in LinkedIn groups or in the blogs that I follow, a kind of enthusiasm coming from OnShape and Oleg Shilovitsky´s new company OpenBOM: the hype of cloud services for CAD/Data Management and BOM management.

servicesTwo years ago I discussed at some PLM conferences, that PLM should not necessary be linked to a single PLM system. The functionality of PLM might be delivered by a collection of services, most likely cloud-based, and these services together providing support for the product lifecycle. In 2014 I worked with Kimonex, an Israeli startup that developed a first online BOM solution, targeting the early design collaboration. Their challenge was to find customers that wanted to start this unknown journey. Cloud-based meant real-time collaboration, and this is also what Oleg wrote about last week: Real-time collaborative edit is coming to CAD & PLM

Real-time collaboration is one of the characteristics of a digital enterprise, where thanks to the fact information is stored as data, information can flow rapidly through an organization. Data can be combined and used by anyone in the organization in a certain context. This approach removes the barriers between PLM and ERP. To my opinion, there is no barrier between PLM and ERP. The barrier that companies create exists because people believe PLM is a system, and ERP is a system. This is the way of (system) thinking is coming from the previous century.

So is the future about cloud-based, data-driven services for PLM?

To my opinion systems are still the biggest inhibitor for modern PLM. Without any statistical analysis based on my impressions and gut feelings, this is what I see:

  • The majority of companies that say the DO PLM, actually do PDM. They believe it is PLM because their vendor is a PLM company and they have bought a PLM system. However, in reality, the PLM system is still used as an advanced PDM system by engineering to push (sometimes still manual) at the end information into the well-established ERP system. Check with your company which departments are working in the PLM system – anyone beyond engineering ?
  • There is a group of companies that have implemented PLM beyond their engineering department, connecting to their suppliers in the sourcing and manufacturing phase. Most of the time the OEMs forces their suppliers to deliver data in an old-fashioned way or sometimes more advanced integrated in the OEM environment. In this case, the supplier has to work in two systems: their own PDM/PLM environment and the OEM environment. Not efficient, still the way traditional PLM vendors promote partner / supply chain integration .

This is an area where you might think that a services-based environment like OnShape or OpenBOM might help to connect the supply chain. I think to so too. Still, before that we reach this stage there are some hurdles to overcome:

Persistence of data

owning or sharingThe current generation in management of companies older than 20 years grew up with the fact that “owning data” is the only way to stay relevant in business. Even open innovation is a sensitive topic. What happens with data your company does not own because it is in the cloud in an environment you do not own (but share ?) . As long as companies insist on owning the data, a service-based PLM environment will not work.

A nice compromise at this time is ShareAspace from EuroStep. I wrote about ShareAspace last year when I attended sessions from Volvo Car (The weekend after PI Munich 2016) ShareAspace was used as a middleware to map and connect between two PLM/PDM environments. In this way, persistence of data remains. The ShareAspace data model is based on PLCS, which is a standard in the core industries. And standards are to my opinion the second hurdle for a services-based approach

Standards

A standard is often considered as overhead, and the reason for that is that often a few vendors dominate the market in a certain domain and therefore become THE standard. Similar to persistence of data, what is the value of data that you own but that you only can get access to through a vendor´s particular format?

Good for the short-term, but what about the long-term. (Most of the time we do not think about the long-term and consider interoperability problems as a given). Also, a services based PLM environment requires support for standards to avoid expensive interfaces and lack of long-term availability. Check in your company how important standards are when selecting and implementing PLM.

Conclusion

There is a nice hype for real-time collaboration through cloud solutions. For many current companies not good enough as there is a lot of history and the mood to own data. Young companies that discover the need for a modern services-based solution might be tempted to build such an environment. For these companies, the long-term availability might be a topic to study

Note: I just realized if you are interested in persistency and standards you should attend PDT 2016 on 9 & 1o November in Paris. Another interesting post just published from Lionel Grealou : Single Enterprise BOM: Utopia vs Dystopia is also touching this subject

Shaping the PLM platform of the Future

2050In this post my observations from the PDT 2014 Europe conference which was hosted in the Microsoft Conference center in Paris and organized by Eurostep and CIMdata.

It was the first time I attended this event. I was positively surprised about the audience and content. Where other PLM conferences were often more focusing on current business issues, here a smaller audience (130 persons) was looking into more details around the future of PLM. Themes like PLM platforms, the Circular Economy, Open Standards and longevity of data were presented and discussed here.

The emergence of the PLM platform

SNAGHTML149e44b9Pieter Bilello from CIMdata kicked off with his presentation: The emergence of the PLM platform. Peter explained we have to rethink our PLM strategy for two main reasons:

1.  The product lifecycle will become more and more circular due to changing business models and in parallel the different usage/availability of materials will have an impact how we design and deliver products

2.  The change towards digital platforms at the heart of our economy (The Digital Revolution as I wrote about also in previous posts) will impact organizations dramatically.

Can current processes and tools support today’s complexity. And what about tomorrow? According to a CIMdata survey there is a clear difference in profit and performance between leaders and followers, and the gap is increasing faster. “Can you afford yourself to be a follower ?” is a question companies should ask themselves.

Rethinking PLM platform does not bring the 2-3 % efficiency benefit but can bring benefits from 20 % and more.

Peter sees a federated platform as a must for companies to survive. I in particular likes his statement:

The new business platform paradigm is one in which solutions from multiple providers must be seamlessly deployed using a resilient architecture that can withstand rapid changes in business functions and delivery modalities

Industry voices on the Future PLM platform

Auto

SNAGHTML14a2180eSteven Vetterman from ProSTEP talked about PLM in the automotive industry. Steven started describing the change in the automotive industry, by quoting Heraclitus Τα πάντα ρεί – the only constant is change. Steven described two major changes in the automotive industry:

1.  The effect of globalization, technology and laws & ecology

2.  The change of the role of IT and the impact of culture & collaboration

Interesting observation is that the preferred automotive market will shift to the BRIC countries. In 2050 more than 50 % of the world population (estimate almost 10 billion people at that time) will be living in Asia, 25 percent in Africa. Europe and Japan are aging. They will not invest in new cars.

For Steven, it was clear that current automotive companies are not yet organized to support and integrate modern technologies (systems engineering / electrical / software) beyond mechanical designs. Neither are they open for a true global collaboration between all players in the industry. Some of the big automotive companies are still struggling with their rigid PLM implementation. There is a need for open PLM, not driven from a single PLM system, but based on a federated environment of information.

Aero

Yves Baudier spoke on behalf of the aerospace industry about the standardization effort at their Strategic Standardization Group around Airbus and some of its strategic suppliers, like Thales, Safran, BAE systems and more. If you look at the ASD Radar, you might get a feeling for the complexity of standards that exist and are relevant for the Airbus group.

standards at airbus

It is a complex network of evolving standard all providing (future) benefits in some domains. Yves was talking about the through Lifecycle support which is striving for data creation once and reuse many times during the lifecycle. The conclusion from Yves, like all the previous speakers is that: The PLM Platform of the Future will be federative, and standards will enable PLM Interoperability

Energy and Marine

SNAGHTML14a7edf3Shefali Arora from Wärtsilä spoke on behalf of the energy and marine sector and gave an overview of the current trends in their business and the role of PLM in Wärtsilä. With PLM, Wärtsilä wants to capitalize on its knowledge, drive costs down and above all improve business agility. As the future is in flexibility. Shefali gave an overview of their PLM roadmap covering the aspects of PDM (with Teamcenter), ERP (SAP) and a PLM backbone (Share-A-space). The PLM backbone providing connectivity of data between all lifecycle stages and external partners (customer / suppliers) based on the PLCS standard. Again another session demonstrating the future of PLM is in an open and federated environment

Intermediate conclusion:
The future PLM platform is a federated platform which adheres to standards provides openness of interfaces that permit the platform to be reliable over multiple upgrade cycles and being able to integrate third-parties (Peter Bilello)

Systems Engineering

imageThe afternoon session I followed the Systems Engineering track. Peter Bilello gave an overview of Model-Based Systems engineering and illustrated based on a CIMdata survey that even though many companies have a systems engineering strategy in place it is not applied consistently. And indeed several companies I have been dealing with recently expressed their desire to integrate systems engineering into their overall product development strategy. Often this approach is confused by believing requirements management and product development equal systems engineering. Still a way to go.

Dieter Scheithauer presented his vision that Systems Engineering should be a part of PLM, and he gave a very decent, academic overview how all is related. Important for companies that want to go into that direction, you need to understand where you aiming at. I liked his comparison of a system product structure and a physical product structure, helping companies to grab the difference between a virtual, system view and a physical product view:

system and product

More Industry voices

Construction industry

imageThe afternoon session started with Christophe Castaing, explaining BIM (Building Information Modeling) and the typical characteristics of the construction industry. Although many construction companies focus on the construction phase, for 100 pieces of information/exchange to be managed during the full life cycle only 5 will be managed during the initial design phase (BIM), 20 will be managed during the construction phase (BAM) and finally 75 will be managed during the operation phase (BOOM). I wrote about PLM and BIM last year: Will 2014 become the year the construction industry will discover PLM?

Christophe presented the themes from the French MINnD project, where the aim is starting from an Information Model to come to a platform, supporting and integrated with the particular civil and construction standards, like IFC. CityGml but also PLCS standard (isostep ISO 10303-239

Consumer Products

Amir Rashid described the need for PLM in the consumer product markets stating the circular economy as one of the main drivers. Especially in consumer markets, product waste can be extremely high due to the short lifetime of the product and everything is scrapped to land waste afterward. Interesting quote from Amir: Sustainability’s goal is to create possibilities not to limit options. He illustrated how Xerox already has sustainability as part of their product development since 1984. The diagram below demonstrates how the circular economy can impact all business today when well-orchestrated.

circular economy

SNAGHTML14b000f6Marc Halpern closed the tracks with his presentation around Product Innovation Platforms, describing how Product Design and PLM might evolve in the upcoming digital era. Gartner believes that future PLM platforms will provide insight (understand and analyze Big Data), Adaptability (flexible to integrate and maintain through an open service oriented architecture), promoting reuse (identifying similarity based on metadata and geometry), discovery (the integration of search analysis and simulation) and finally community (using the social paradigm).

If you look to current PLM systems, most of them are far from this definition, and if you support Gartner’s vision, there is still a lot of work for PLM vendor to do.

Interesting Marc also identified five significant risks that could delay or prevent from implementing this vision:

  • inadequate openness (pushing back open collaboration)
  • incomplete standards (blocking implementation of openness)
  • uncertain cloud performance (the future is in cloud services)
  • the steep learning curve (it is a big mind shift for companies)
  • Cyber-terrorism (where is your data safe?)

After Marc´s session there was an interesting panel discussion with some the speakers from that day, briefly answering discussing questions from the audience. As the presentations have been fairly technical, it was logical that the first question that came up was: What about change management?

A topic that could fill the rest of the week but the PDT dinner was waiting – a good place to network and digest the day.

DAY 2

imageDay 2 started with two interesting topics. The first presentation was a joined presentation from Max Fouache (IBM) and Jean-Bernard Hentz (Airbus – CAD/CAM/PDM R&T and IT Backbones). The topic was about the obsolescence of information systems: Hardware and PLM applications. As in the aerospace industry some data needs to be available for 75 years. You can imagine that during 75 years a lot can change to hardware and software systems. At Airbus, there are currently 2500 applications, provided by approximate 600 suppliers that need to be maintained. IBM and Airbus presented a Proof of Concept done with virtualization of different platforms supporting CATIA V4/V5 using Linux, Windows XP, W7, W8 which is just a small part of all the data.

The conclusion from this session was:

To benefit from PLM of the future, the PLM of the past has to be managed. Migration is not the only answer. Look for solutions that exist to mitigate risks and reduce costs of PLM Obsolescence. Usage and compliance to Standards is crucial.

Standards

Next Howard Mason, Corporate Information Standards Manager took us on a nice journey through the history of standards developed in his business. I loved his statement: Interoperability is a right, not a privilege

imageIn the systems engineering track Kent Freeland talked about Nuclear Knowledge Management and CM in Systems Engineering. As this is one of my favorite domains, we had a good discussion on the need for pro-active Knowledge Management, which somehow implies a CM approach through the whole lifecycle of a plant. Knowledge management is not equal to store information in a central place. It is about building and providing data in context that it can be used.

Ontology for systems engineering

Leo van Ruijven provided a session for insiders: An ontology for Systems Engineering based on ISO 15926-11. His simplified approach compared to the ISO 15288 lead to several discussion between supporters and opponents during lunch time.

Master Data Management

imageAfter lunch time Marc Halpern gave his perspective on Master Data Management, a new buzz-word or discipline need to orchestrate enterprise collaboration.

Based on the type of information companies want to manage in relation to each other supported by various applications (PLM, ERP, MES, MRO, …) this can be a complex exercise and Marc ended with recommendations and an action plan for the MDM lead. In my customer engagements I also see more and more the digital transformation leads to MDM questions. Can we replace Excel files by mastered data in a database?

SNAGHTML14c68ed3

Almost at the end of the day I was speaking about the PDM platform of the people targeted for the people from the future. Here I highlighted the fundamental change in skills that’s upcoming. Where my generation was trained to own and capture information as much as possible information in your brain (or cabinet), future generations are trained and skilled in finding data and building information out of it. Owning (information) is not crucial for them. Perhaps as the world is moving fast. See this nice YouTube movie at the end.

image

Ella Jamsin ended the conference on behalf of the Ellen MacArthur Foundation explaining the need to move to a circular economy and the PLM should play a role in that. No longer is PLM from cradle-to-grave but PLM should support the lifecycle from cradle-to-cradle.

Unfortunate I could not attend all sessions as there were several parallel sessions. Neither have I written about all sessions I attended. The PDT Europe conference, a conference for people who mind about the details around the PLM future concepts and the usage of standards, is a must for future strategists.

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