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On November 11th, we celebrated our 5th anniversary of the PLM Green Global Alliance (PGGA) with a webinar where ♻️ Jos Voskuil (me) interviewed the five other PGGA core team members about developments and experiences in their focus domain, potentially allowing for a broader discussion.

In our discussion, we focused on the trends and future directions of the PLM Green Global Alliance, emphasizing the intersection of Product Lifecycle Management (PLM) and sustainability.

Probably, November 11th was not the best day for broad attendance, and therefore, we hope that the recording of this webinar will allow you to connect and comment on this post.

Enjoy the discussion – watch it, or listen to it, as this time we did not share any visuals in the debate. Still, we hope to get your reflections and feedback on the interview related to the LinkedIn post.

The discussion centered on the trends and future directions of the PLM Green Global Alliance, with a focus on the intersection of Product Lifecycle Management (PLM) and sustainability.

 

Short Summary

♻️ Rich McFall shared his motivations for founding the alliance, highlighting the need for a platform that connects individuals committed to sustainability and addresses the previously limited discourse on PLM’s role in promoting environmental responsibility. He noted a significant variance in vendor engagement with sustainability, indicating that while some companies are proactive, others remain hesitant.

The conversation delved into the growing awareness and capabilities of how to perform a Life Cycle Assessment (LCA) with ♻️ Klaus Brettschneider, followed by the importance of integrating sustainability into PLM strategies, with ♻️ Mark Reisig discussing the ongoing energy transition and the growing investments in green technologies, particularly in China and Europe.

♻️ Evgeniya Burimskaya raised concerns about implementing circular economy principles in the aerospace industry, emphasizing the necessity of lifecycle analysis and the upcoming digital product passport requirements. The dialogue also touched on the Design for Sustainability initiative, led by ♻️ Erik Rieger, which aims to embed sustainability into the product design phase, necessitating a cultural shift in engineering education to prioritize sustainability.

Conclusion

We concluded with understanding the urgent realities of climate change, but also advocating for an optimistic mindset in the face of challenges – it is perhaps not as bad as it seems in the new media. There are significant investments in green energy, serving as a beacon of hope, which encourage people to remain committed to collaborative efforts in advancing sustainable practices.

We agreed on the long-term nature of behavioral change within organizations and the role of the Green Alliance in fostering this transformation, concluding with a positive outlook on the potential for future generations to drive necessary changes in sustainability.

This week is busy for me as I am finalizing several essential activities related to my favorite hobby, product lifecycle management or is it PLM😉?

And most of these activities will result in lengthy blog posts, starting with:
The week(end) after <<fill in the event>>”.

Here are the upcoming actions:
Click on each image if you want to see the details:


In this Future of PLM Podcast series, moderated by Michael Finocciaro, we will continue the debate on how to position PLM (as a system or a strategy) and move away from an engineering framing. Personally, I never saw PLM as a system and started talking more and more about product lifecycle management (the strategy) versus PLM/PDM (the systems).

Note: the intention is to be interactive with the audience, so feel free to post questions/remarks in the comments, either upfront or during the event.


You might have seen in the past two weeks some posts and discussions I had with the Share PLM team about a unique offering we are preparing: the PLM Awareness program. From our field experience, PLM is too often treated as a technical issue, handled by a (too) small team.

We believe every PLM program should start by fostering awareness of what people can expect nowadays, given the technology, experiences, and possibilities available. If you want to work with motivated people, you have to involve them and give them all the proper understanding to start with.

Join us for the online event to understand the value and ask your questions. We are looking forward to your participation.


This is another event related to the future of PLM; however, this time it is an in-person workshop, where, inspired by four PLM thought leaders, we will discuss and work on a common understanding of what is required for a modern PLM framework. The workshop, sponsored by the Arrowhead fPVN project, will be held in Paris on November 4th, preceding the PLM Roadmap/PDT Europe conference.

We will not discuss the term PLM; we will discuss business drivers, supporting technologies and more. My role as a moderator of this event is to assist with the workshop, and I will share its findings with a broader audience that wasn’t able to attend.

Be ready to learn more in the near future!


Suppose you have followed my blog posts for the past 10 years. In that case, you know this conference is always a place to get inspired, whether by leading companies across industries or by innovative and engaging new developments. This conference has always inspired and helped me gain a better understanding of digital transformation in the PLM domain and how larger enterprises are addressing their challenges.

This time, I will conclude the conference with a lecture focusing on the challenging side of digital transformation and AI: we humans cannot transform ourselves, so we need help.


At the end of this year, we will “celebrate” our fifth anniversary of the PLM Green Global Alliance. When we started the PGGA in 2020, there was an initial focus on the impact of carbon emissions on the climate, and in the years that followed, climate disasters around the world caused serious damage to countries and people.

How could we, as a PLM community, support each other in developing and sharing best practices for innovative, lower-carbon products and processes?

In parallel, driven by regulations, there was also a need to improve current PLM practices to efficiently support ESG reporting, lifecycle analysis, and, soon, the Digital Product Passport. Regulations that push for a modern data-driven infrastructure, and we discussed this with the major PLM vendors and related software or solution partners. See our YouTube channel @PLM_Green_Global_Alliance

In this online Zoom event, we invite you to join us to discuss the topics mentioned in the announcement. Join us in this event and help us celebrate!


I am closing that week at the PTC/User Benelux event in Eindhoven, the Netherlands, with a keynote speech about digital transformation in the PLM domain. Eindhoven is the city where I grew up, completed my amateur soccer career, ran my first and only marathon, and started my career in PLM with SmarTeam. The city and location feel like home. I am looking forward to discussing and meeting with the PTC user community to learn how they experience product lifecycle management, or is it PLM😉?


With all these upcoming events, I did not have the time to focus on a new blog post; however, luckily, in the 10x PLM discussion started by Oleg Shilovitsky there was an interesting comment from Rob Ferrone related to that triggered my mind. Quote:

The big breakthrough will come from 1. advances in human-machine interface and 2. less % of work executed by human in the loop. Copy/paste, typing, voice recognition are all significant limits right now. It’s like trying to empty a bucket of water through a drinking straw. When tech becomes more intelligent and proactive then we will see at least 10x.

This remark reminded me of one of my first blog posts in 2008, when I was trying to predict what PLM would look like in 2050. I thought it is a nice moment to read it (again). Enjoy!


 

PLM in 2050

As the year ends, I decided to take my crystal ball to see what would happen with PLM in the future. It felt like a virtual experience, and this is what I saw:

  • Data is no longer replicated – every piece of information will have a Universal Unique ID, also known as a UUID. In 2020, this initiative became mature, thanks to the merger of some big PLM and ERP vendors, who brought this initiative to reality. This initiative dramatically reduced exchange costs in supply chains and led to bankruptcy for many companies that provided translation and exchange software.
  • Companies store their data in ‘the cloud’ based on the concept outlined above. Only some old-fashioned companies still handle their own data storage and exchange, as they fear someone will access their data. Analysts compare this behavior with the situation in the year 1950, when people kept their money under a mattress, not trusting banks (and they were not always wrong)
  • After 3D, a complete virtual world based on holography became the next step in product development and understanding. Thanks to the revolutionary quantum-3D technology, this concept could even be applied to life sciences. Before ordering a product, customers could first experience and describe their needs in a virtual environment.
  • Finally, the cumbersome keyboard and mouse were replaced by voice and eye recognition. Initially, voice recognition

    and eye tracking were cumbersome. Information was captured by talking to the system and by recording eye movements during hologram analysis. This made the life of engineers so much easier, as while researching and talking, their knowledge was stored and tagged for reuse. No need for designers to send old-fashioned emails or type their design decisions for future reuse
  • Due to the hologram technology, the world became greener. People did not need to travel around the world, and the standard became virtual meetings with global teams(airlines discontinued business class). Even holidays can be experienced in the virtual world thanks to a Dutch initiative inspired by coffee. The whole IT infrastructure was powered by efficient solar energy, drastically reducing the amount of carbon dioxide.
  • Then, with a shock, I noticed PLM no longer existed. Companies were focusing on their core business processes. Systems/terms like PLM, ERP, and CRM no longer existed. Some older people still remembered the battle between those systems over data ownership and the political discomfort this caused within companies.
  • As people were working so efficiently, there was no need to work all week. There were community time slots when everyone was active, but 50 per cent of the time, people had time to recreate (to re-create or recreate was the question). Some older French and German designers remembered the days when they had only 10 weeks holiday per year, unimaginable nowadays.

As we still have more than 40 years to reach this future, I wish you all a successful and excellent 2009.

I am looking forward to being part of the green future next year.

 

 

Last week we celebrated World Ozone Day on September 16 again. Forty years ago, many nations united to protect the ozone layer through science and action.

For those who missed the excitement, it started with a historic environmental agreement: the Montreal Protocol on Substances that Deplete the Ozone Layer.

 

What has happened?

In the 1970s and 1980s, scientists discovered that CFCs from refrigerators, sprays, and foams were damaging the ozone layer. In 1985, the “ozone hole” over Antarctica was confirmed. Also, the ozone layer at the Arctic side showed signs of depletion.

As a result of these findings, the Montreal Protocol was adopted on September 16, 1987. It is a global treaty signed by virtually all countries concerning the rapid elimination of substances that deplete the ozone layer.

Countermeasures are slowly restoring the ozone layer, making the treaty a success story.

 

What were the reasons for success?

Although scientists engaged in a discussion about the scientific evidence, there were no significant economic forces behind the scenes influencing the scientific research.

The lack of substantial financial dependencies, combined with the absence of social media and  Duning-Kruger experts, led to the belief that human influence on the Earth’s atmosphere could be stopped.

And probably an even more important fact, the depletion of the ozone layer was at the poles, making, in particular, the richer countries more vulnerable to the effects.

Where most attention focused on the hole above the South Pole, affecting New Zealand and Australia, the thinner layer at the North Pole was making Canada, the US, and Northern Europe vulnerable.

 

What have we learned?

  1. Switching from CFCs was a minor inconvenience for consumers. Now we all accept the current solutions.
  2. There was enough consensus in science when the majority of scientists agreed. In addition, there were no undermining forces with financial stakes in CFCs. Science was leading.
  3. Today, science struggles as stakeholders sponsor research to protect their interests. In addition, social media is used to recruit supporters in a polarized environment (the side effect of social media)
  4. Ultimately, after 40 years, the hole in the Ozone layer gets smaller and smaller and hopefully becomes normal. We keep on working on the long term.

 

The PLM Green Global Alliance

When Rich McFall approached me at the end of 2019 to start the PLM Green Global Alliance together, there was a kind of consensus that we human beings both influence the planet’s climate and its natural resources.

Where Rich focused on the causes and consequences of climate change due to human-generated greenhouse gas emissions (GHG) from products and processes, my additional focus was broader, encompassing Sustainability in the context of where PLM practices could have an impact.

Our idea was to bring people together to address these issues by sharing thoughts and practices or enabling discussions in the context of PLM-related technologies.

Can we develop more eco-friendly products, and what are the conditions required?

Meanwhile, six years later, a lot has happened for better and for worse. Here is a set of observations

 

The PLM Green Global Alliance continues to grow.

Currently, we have over 1,500 registered members in our LinkedIn group.

Historically, most members came from Europe and then the US; now, India is catching up and approaching the number of US members.

This trend suggests that the focus of the alliance should shift slightly and seek more contributors from Asian countries.

We look forward to having Asian representatives in our PLM Green Global Alliance to gain a deeper understanding and engage in discussions about global issues.

Please feel free to contact us if you are interested in joining the core team. It might be a challenge to have group meetings that accommodate all time zones, but the planet is still relatively small compared to the universe – nothing is impossible.

 

The tools are there ..

In PLM, we often discuss people, processes, and then the tools. Here, we can confirm that, through our work and discussions with major PLM vendors, they are all providing tools and, in some cases, embedded practices to support a more sustainable product development process.

Have a look at our YouTube channel: The PLM Green Global Alliance channel.

The tools for generative design, life cycle assessment, and, of course, digital twins for the various lifecycle phases can help companies to develop and manufacture more sustainable products.

However, as mentioned, the tools will only be practical when the people have the mandate and when the processes are transformed into data-driven ones.

 

The need for a data-driven approach

Two years ago, during the PLM Roadmap/PDT Europe conference in Gothenburg, I had already mentioned that Sustainability might prompt companies to invest more time and effort in achieving a digital transformation in their PLM domain.

Compliance with regulations can be challenging when you still need to collect data from various sources with a lot of “guesstimate”. Greenhouse gas reporting, ESG reporting, and the upcoming Digital Product Passport can only be done efficiently if data is directly accessible without requiring people to collect it.

Unfortunately, in my recent discussions with companies, particularly management, they are not seeking a fundamental digital transformation from a document-driven approach to a data-driven and model-based approach.

Part of this challenge is the lack of education among top management, who are primarily focused on efficiency gains rather than adopting new approaches or mitigating risk.

The other challenge is that, as most companies lag behind on this topic, they do not feel the pressure of competition and do not want to take the risk of being first.

I  will discuss this last topic in my upcoming PLM blog

 

It is about the people!

However, first and foremost, the most critical factor in driving sustainability within organizations is the people. Where companies are challenged in creating a green image, including the introduction of the Chief Sustainability Officer (CSO), there has always been resistance from existing business leaders, who prioritize money and profitability.

The global shift towards right-wing capitalism and efforts to remove regulations supporting sustainability are currently impacting these efforts. The term “Sustainability” has become negatively connoted, similar to “PLM” (Product Lifecycle Management – Don’t mention the P** word), and there is a need to reframe discussions at the management level to focus on risk mitigation and business strategies.

Where politicians might avoid a long-term vision, there are examples of companies like Ørsted, Pacific Gas & Electric, Maersk, the Holcim group, BlackRock, IKEA  and more that are adopting sustainable practices as a risk mitigation strategy for the future and securing their companies’ long-term existence.

An interesting game changer for both businesses and behavior might be the rising costs of insurance against natural disasters. As the graph shows, the estimated global insured losses due to natural disasters over the last 15 years have increased significantly, starting in 2019.  In the richer countries, the governments might be pushed to provide financial help after a disaster, but this will also have a (taxpayer) limit.

We are the people!

There is a lot we can do as a PLM Green Global Community. Have you read CIMdata’s commentary, written by our Sustainability & Energy core team member Mark Reisig – read the full article here: How PLM is Decarbonizing Automotive Transport—Amid Political Uncertainty, addressing the importance of modern digital PLM to support digital twin, digital thread and digital product passport implementations.

Or the paper from our core team member, LCA specialist Klaus Brettschneider, with the title The Sustainability Thread – Rethinking the digital thread to drive sustainability performance and green R&D, again stressing the importance of extending the digital thread to include sustainability metrics, enabling companies to design, produce, and operate products more efficiently while reducing environmental impact and supporting green R&D.

Additionally, there are the monthly ESG newsletters from Vincent De La Mar of Sustaira, as well as the recent interview with Vincent, in which PGGA and Sustaira continue to discuss sustainability. Sustaira helps companies with a sustainability reporting platform on top of their existing enterprise systems. A first step that is needed to understand where measures have an impact.

A regular guest at our discussions, Dave Duncan, Head of Sustainability at PTC, who published this year a very comprehensive, free-to-download book: Product Sustainability for Dummies. We also had a great discussion about the Product Service System, a mandatory business model for sustainable business.

And recently, we saw the kick-off for the Design for Sustainability workgroup, organised by Erik Reiger and Matthew Sullivan. They are in the process of establishing this workgroup, where there will be more discussion and information exchanged between the workgroup members about the people and process angle (Erik‘s focus) and the tools and technology dimension (Matthew‘s focus)

The post concludes with Rich McFall, who, in 2018, observed that there was so little organized action fighting climate change and started to motivate people to launch the PLM Green Global Alliance. It was his initiative to bring people together and raise awareness about the fact that, as a PLM community, we can help one another and start making a difference. Rich helped us a lot in setting up the website and ensuring that we have regular updates and a persistent storage of the information generated.

Working on the long term

We are still in the awareness phase and are seeing progress in the field. There is more to come and share, and we need your help. Working on the long term in a hectic day-to-day environment can be a challenge. However, in the end, if each of us helps our business and social ecosystem move towards a more sustainable economy and planet, we are moving in the right direction. It will take time, but we have an undeniable mission. Join and help us!

 

In recent months, I’ve noticed a decline in momentum around sustainability discussions, both in my professional network and personal life. With current global crises—like the Middle East conflict and the erosion of democratic institutions—dominating our attention, long-term topics like sustainability seem to have taken a back seat.

But don’t stop reading yet—there is good news, though we’ll start with the bad.

 

The Convenient Truth

Human behavior is primarily emotional. A lesson valuable in the PLM domain and discussed during the Share PLM summit. As SharePLM notes in their change management approach, we rely on our “gator brain”—our limbic system – call it System 1 and System 2 or Thinking Fast and Slow. Faced with uncomfortable truths, we often seek out comforting alternatives.

The film Don’t Look Up humorously captures this tendency. It mirrors real-life responses to climate change: “CO₂ levels were high before, so it’s nothing new.” Yet the data tells a different story. For 800,000 years, CO₂ ranged between 170–300 ppm. Today’s level is ~420 ppm—an unprecedented spike in just 150 years as illustrated below.

Frustratingly, some of this scientific data is no longer prominently published. The narrative has become inconvenient, particularly for the fossil fuel industry.

 

Persistent Myths

Then there is the pseudo-scientific claim that fossil fuels are infinite because the Earth’s core continually generates them. The Abiogenic Petroleum Origin theory is a fringe theory, sometimes revived from old Soviet science, and lacks credible evidence. See image below

Oil remains a finite, biologically sourced resource. Yet such myths persist, often supported by overly complex jargon designed to impress rather than inform.

 

The Dissonance of Daily Life

A young couple casually mentioned flying to the Canary Islands for a weekend at a recent birthday party. When someone objected on climate grounds, they simply replied, “But the climate is so nice there!”

“Great climate on the Canary Islands”

This reflects a common divide among young people—some are deeply concerned about the climate, while many prioritize enjoying life now. And that’s understandable. The sustainability transition is hard because it challenges our comfort, habits, and current economic models.

 

The Cost of Transition

Companies now face regulatory pressure such as  CSRD (Corporate Sustainability Reporting Directive), DPP (Digital Product Passport), ESG, and more, especially when selling in or to the European market. These shifts aren’t usually driven by passion but by obligation. Transitioning to sustainable business models comes at a cost—learning curves and overheads that don’t align with most corporations’ short-term, profit-driven strategies.

However, we have also seen how long-term visions can be crushed by shareholder demands:

  • Xerox (1970s–1980s) pioneered GUI, the mouse, and Ethernet, but failed to commercialize them. Apple and Microsoft reaped the benefits instead.
  • General Electric under Jeff Immelt tried to pivot to renewables and tech-driven industries. Shareholders, frustrated by slow returns, dismantled many initiatives.
  • My presentation at the 2019 PLM Roadmap / PDT Europe conference – click on the image to get access through SlideShare.

  • Despite ambitious sustainability goals, Siemens faced similar investor pressure, leading to spin-offs like Siemens Energy and Gamesa.

The lesson?

Transforming a business sustainably requires vision, compelling leadership, and patience—qualities often at odds with quarterly profit expectations. I explored these tensions again in my presentation at the PLM Roadmap/PDT Europe 2024 conference, read more here:  Model-Based: The Digital Twin.

I noticed discomfort in smaller, closed-company sessions, some attendees said, “We’re far from that vision. ”

My response: “That’s okay. Sustainability is a generational journey, but it must start now”.

 

Signs of Hope

Now for the good news. In our recent PGGA (PLM Green Global Alliance) meeting, we asked: “Are we tired?” Surprisingly, the mood was optimistic.

Our PGGA core team meeting on June 20th

Yes, some companies are downscaling their green initiatives or engaging in superficial greenwashing. But other developments give hope:

  • China is now the global leader in clean energy investments, responsible for ~37% of the world’s total. In 2023 alone, it installed over 216 GW of solar PV—more than the rest of the world combined—and leads in wind power too. With over 1,400 GW of renewable capacity, China demonstrates that a centralized strategy can overcome investor hesitation.
  • Long-term-focused companies like Iberdrola (Spain), Ørsted (Denmark), Tesla (US), BYD, and CATL (China) continue to invest heavily in EVs and batteries—critical to our shared future.

A Call to Engineers: Design for Sustainability

We may be small at the PLM Green Global Alliance, but we’re committed to educating and supporting the Product Lifecycle Management (PLM) community on sustainability.

That’s why I’m excited to announce the launch of our Design for Sustainability initiative on June 25th.

Led by Eric Rieger and Matthew Sullivan, this initiative will bring together engineers to collaborate and explore sustainable design practices. Whether or not you can attend live, we encourage everyone to engage with the recording afterward.

Conclusion

Sustainability might not dominate headlines today. In fact, there’s a rising tide of misinformation, offering people a “convenient truth” that avoids hard choices. But our work remains urgent. Building a livable planet for future generations requires long-term vision and commitment, even when it is difficult or unpopular.

So, are you tired—or ready to shape the future?

 

 


 


Within the PLM Green Global Alliance (PGGA), we had an internal kick-off meeting related to the topic of Design for Sustainability. As you might have seen on our website,  Erik Rieger, PLM Evangelist and now working for PTC, took the initiative to start this focus group.

You might know Erik from a previous interview from the PGGA where we discussed TTPSC’s ecoPLM offering based on Windchill: PLM and Sustainability: talking about ecoPLM.

When Erik announced the Design for Sustainability initiative, it was Matthew Sullivan from CIMPA PLM Service who immediately contacted Erik to work together on this initiative.

And again, you might know CIMPA PLM services from our recent interview with them related to regulations and best practices related to sustainability in the aerospace industry (CSRD, LCA, DPP, AI and more):  PLM and Sustainability: talking with CIMPA.

Erik and Matthew decided to participate in an introductory interview, during which they shared their background, passion, and goals related to Design for Sustainability.

Watch the episode here:

 

Why Design for Sustainability?

Design for Sustainability (DfS) is an approach to designing products, services, systems, and experiences that prioritize environmental, social, and economic sustainability throughout their entire lifecycle. It means creating things in a way that reduces negative impacts on the planet and people while still being functional, profitable, and desirable.

In theory, this should be one of the key areas in which our PGGA members can have a common discussion.

As Erik mentions, it is estimated that 80 % of the environmental impact is defined during the design phase. This is a number that has been coming back in several of our PGGA discussions with all the other software vendors.

 

More on Design for Sustainability

Just after the recording, Dave Duncan, head of Sustainability at PTC, published the eBook Product Sustainability for Dummies. An excellent book that brings all aspects of sustainability and products together in an easy-to-digest manner. There is also a chapter on Design for Sustainability in the eBook.

Note: Dave Duncan is a recognized PGGA leader in PLM and Sustainability, as we reported last year.

Read the post here: Leaders in PLM and Sustainability – December 2024

 

A call for action

We hope you watched and enjoyed the interview with Erik and Matthew as an inspiration to become active in this Design for Sustainability discussion group.

The intention is, as mentioned, to share experiences and discuss challenges within the group. It will be a private group where people can discuss openly to avoid any business conflicts. The plan is to start with an initial kick-off Zoom meeting in June the date still to be fixed.

If you are interested in joining this exciting discussion group, please contact Erik Rieger, who will be the focal point for this group. We are looking forward to your contribution, and now is the time to prepare and act.

Join us in the discussion

 

 

 

In my business ecosystem, I have seen a lot of discussions about technical and architectural topics since last year that are closely connected to the topic of artificial intelligence. We are discussing architectures and solutions that will make our business extremely effective. The discussion is mostly software vendor-driven as vendors usually do not have to deal with the legacy, and they can imagine focusing on the ultimate result.

Legacy (people, skills, processes and data) is the mean inhibitor for fast forward in such situations, as I wrote in my previous post: Data, Processes and AI.

However, there are also less visible discussions about business efficiency – methodology and business models – and future sustainability.

These discussions are more challenging to follow as you need a broader and long-term vision, as implementing solutions/changes takes much longer than buying tools.

This time, I want to revisit the discussion on modularity and the need for business efficiency and sustainability.

 

Modularity – what is it?

Modularity is a design principle that breaks a system into smaller, independent, and interchangeable components, or modules, that function together as a whole. Each module performs a specific task and can be developed, tested, and maintained separately, improving flexibility and scalability.

Modularity is a best practice in software development. Although modular thinking takes a higher initial effort, the advantages are enormous for reuse, flexibility, optimization, or adding new functionality. And as software code has no material cost or scrap, modular software solutions excel in delivery and maintenance.

In the hardware world, this is different. Often, companies have a history of delivering a specific (hardware) solution, and the product has been improved by adding features and options where the top products remain the company’s flagships.

Modularity enables easy upgrades and replacements in hardware and engineering, reducing costs and complexity. As I work mainly with manufacturing companies in my network, I will focus on modularity in the hardware world.

 

Modularity – the business goal

How often have you heard that a business aims to transition from Engineering to Order (ETO) to Configure/Build to Order (BTO) or Assemble to Order (ATO)? Companies often believe that the starting point of implementing a PLM system is enough, as it will help identify commonalities in product variations, therefore leading to more modular products.

The primary targeted business benefits often include reduced R&D time and cost but also reduced risk due to component reuse and reuse of experience. However, the ultimate goal for CTO/ATO companies is to minimize R&D involvement in their sales and delivery process.

More options can be offered to potential customers without spending more time on engineering.

Four years ago, I discussed modularity with Björn Eriksson and Daniel Strandhammar, who wrote The Modular Way” during the COVID-19 pandemic. I liked the book because it is excellent for understanding the broader scope of modularity along with marketing, sales, and long-term strategy. Each business type has its modularity benefits.

I had a follow-up discussion with panelists active in modularization and later with Daniel Strandhammar about the book’s content in this blog post: PLM and Modularity.

 

Next, I got involved with the North European Modularity Network (NEM) group, a group of Scandinavian companies that share modularization experiences and build common knowledge.

Historically, modularization has been a popular topic in North Europe, and meanwhile, the group is expanding beyond Scandinavia. Participants in the group focus on education-sharing strategies rather than tools.

The 2023 biannual meeting  I attended hosted by Vestas in Ringkobing was an eye-opener for me.

We should work more integrated, not only on the topic of Modularity and PLM but also on a third important topic: Sustainability in the context of the Circular Economy.

You can review my impression of the event and presentation in my post: “The week after North European Modularity (NEM)

That post concludes that Modularity, like PLM, is a strategy rather than an R&D mission. Integrating modularity topics into PLM conferences or Circular Economy events would facilitate mutual learning and collaboration.

 

Modularity and Sustainability

The PLM Green Global Alliance started in 2020 initially had few members. However, after significant natural disasters and the announcement of regulations related to the European Green Deal, sustainability became a management priority. Greenwashing was no longer sufficient.

One key topic discussed in the PLM Green Global Alliance is the circular economy moderated by CIMPA PLM services. The circular economy is crucial as our current consumption of Earth’s resources is unsustainable.

The well-known butterfly diagram from the Ellen MacArthur Foundation below, illustrates the higher complexity of a circular economy, both for the renewables (left) and the hardware (right)

In a circular economy, modularity is essential. The SHARE loop focuses on a Product Service Model, where companies provide services based on products used by different  users. This approach requires a new business model, customer experience, and durable hardware. After Black Friday last year, I wrote about this transition: The Product Service System and a Circular Economy.

Modularity is vital in the MAINTAIN/PROLONG loop. Modular products can be upgraded without replacing the entire product, and modules are easier to repair. An example is Fairphone from the Netherlands, where users can repair and upgrade their smartphones, contributing to sustainability.

In the REUSE/REMANUFACTURE loop, modularity allows for reusing hardware parts when electronics or software components are upgraded. This approach reduces waste and supports sustainability.

The REFURBISH/REMANUFACTURE loop also benefits from modularity, though to a lesser extent. This loop helps preserve scarce materials, such as batteries, reducing the need for resource extraction from places like the moon, Mars, or Greenland.

A call for action

If you reached this point of the article, my question is now to reflect on your business or company. Modularity is, for many companies, a dream (or vision) and will become, for most companies, a must to provide a sustainable business.

Modularity does not depend on PLM technology, as famous companies like Scania, Electrolux and Vestas have shown (in my reference network).

Where is your company and its business offerings?

IMPORTANT:

If you aim to implement modularity to support the concepts of the Circular Economy, make sure you do it in a data-driven, model-based environment – here, technology counts.

 

Conclusion

Don’t miss the focus on the potential relevance of modularity for your company. Modularity improves business and sustainability, AND it touches all enterprise stakeholders. Technology alone will not save the business. Your thoughts?

Do you want to learn more about implementing PLM at an ETO space company?
Listen to our latest podcast: OHB’s Digital Evolution: Transforming Aerospace PLM with Lucía Núñez Núñez

In my general 2025 outlook for PLM,  My 2025 focus, I mentioned Sustainability at the end, as I believe it is a topic on its own, worth an entire blog post.

After our 2025 PLM Global Green Alliance core team kick-off last week, I felt the importance of sharing our thoughts, observations, and personal thoughts/focus.

The PGGA core team consists of Rich McFall – Climate Change, Klaus Brettschneider Life Cycle Assessment, Mark Reisig Sustainability and Green Energy, Evgeniya Burimskaya Circular Economy, Erik Reiger Design for Sustainability and me Talking about Sustainability.

 

Some interesting observations:

  • Evgenia mentioned that in job interviews for CIMPA, it is motivating to see that new employees want to contribute to sustainability activities and the education of companies. Sustainability is part of their WHY (I will come back to that later)
  • We have more and more PGGA members from Asia, while percentage of US members is declining. Where the US has the loudest voice against human-caused climate change and Sustainability, there are a lot of hidden and positive success stories from Asia, and we are looking for spokespeople from that region.

Regulations

In many lectures, I explained that digitization in PLM was going slow because this is a complex topic for many companies, and current business performance might be challenging but not too bad. So why would we go on an unknown and potentially risky transformation journey?

Due to sustainability regulations, digital transformation has gotten a push in the right direction. GHG (Greenhouse Gas) reporting, ESG (Environmental Social Governance) reporting, CSRD (Corporate Sustainability Reporting Directive), and the DPP (Digital Product Passport) have all created the need for companies to create digital threads for information that historically did not exist or was locked in documents.

Therefore, it is interesting to read Oleg Shilovitsky’ s blog, Reimagining PLM for 2025: Key Strategic Trends, in which he also sees the importance of Sustainability and the Circular Economy.

Quoting Oleg:

Sustainability cannot be ignored and, therefore I expect more interest to environmental considerations in PLM strategies. Companies are incorporating sustainability metrics into product design and lifecycle assessment, aligning with Industry 5.0 and Engineering 5.0 principles. It is impossible without digital thread and data connectivity and, therefore will continue to support business strategies.

The challenge of regulations is that they limit someone’s freedom. Regulations are there to create an equal playing field for all and ensure society makes progress. Be it traffic regulations, business regulations or environmental regulations. The challenge is not to over-regulate and create a Kafkaesque society. Whereas if you are alone in the world or are the only important person in the world, you do not need regulations as you do not care.

Now the challenge comes of how we deal with regulations.

 

The WHY!

I have learned to always look at the WHY. Why are companies doing business in a certain manner, why are people behaving in a certain manner even against common logic?

There is the difference between the long-term WHY (strategy) and the short-term WHY(emotion). For most individuals the short-term WHY prevails, for companies and governments the long term WHY should lead their decisions.

Unfortunately short term decisions (money, food, comfort, legacy habits) get a higher priority by humans instead of long term goals (transformations and transitions).

Daniel Kahneman, Nobel prize winner writing about this in his book Thinking Fast and Slow. We see this dilemma, fast based on gut-feeling or slow based on a real analysis in companies, we see it in our society .

  • How many companies have a 10-years sustainable strategy and consistent roadmap?
  • How many countries have a 10-years sustainable strategy and consistent roadmap?

Jan Bosch also mentioned the importance of the WHY in his Digital Reflection #15: Why do you get out of bed in the morning? Did you ask yourself this question?

Sustainability, like digitization in PLM, requires a behavioral change. From traditional linear coordinated ways of working we need to learn to work in a more complex and advanced environment with real-time data. Luckily if the data is accurate AI will help us to manage the complexity.

Still it is a transformational change in the way you work and this is a challenge for an existing workforce. They reached their status by being an expert in a certain discipline, by mastering specific skills. Now the needed expertise is changing (from Expert to T-shape) and new skills are needed. Are you able to acquire those new skills or do you give up and complain about the future?

The same challenges happen related to sustainability. Our current (western) habits are draining the planet and only behavioral changes can stop or reduce the damage. Most of us are aware that the planet is limited in resources and we need an energy transition in the long term. But are you able to learn those new behaviors or do you give up and hold on to the good old past?

Note: It’s important to understand that individual actions are not the primary cause of the climate crisis, nor can they alone resolve it. This idea is often promoted by industries. The bigger question is whether our societies can change—consider where financial resources are being allocated.

 

Sustainability and Systems Thinking

We cannot just produce product or consume like crazy if we care about future generations. It is not longer only about the money, it is about next generations and the environment – if you care. This complexity pushes us toward Systems Thinking – many topics are connected – addressing a single topic does not solve the rest.

I wrote two posts in 2022 about Systems Thinking t: SYSTEMS THINKING – a must-have skill in the 21st century and as a follow-up based on interactions Systems Thinking: a second thought. The challenge with Systems Thinking is that the solution is not black or white and requires brain power.

 

Sustainability and Political Leadership

With what is happening currently in our societies you can see that sustainability is strongly connected to its country’s political system. The bad news for long term issues democracy is probably the worst. Let me share some observations.

Europe

Historically Europe has been a stable democracy since the second world war and the European Union has been able to establish quite a unified voice step by step. Of course the European Union was heavily influenced by the Automotive and Agricultural lobby. Still the European Green Deal was established with great consensus in the middle instead of focusing on the extremes. A multi-party parliament guarantees a balanced outcome. However type of democracy is still very sensitive for influences from lobbyist and external forces.

There are so many Dunning-Kruger experts roaring down the common sense debates – mainly in democratic countries. It would be great if people started from the WHY. WHY is someone acting – is it a short-term gain/fear to loose or is there a long-term strategy.

As long as Europe can maintain its consensus culture there is hope for the long-term.

US

The US has been leading the world in polarization. With two major parties fighting always for the 51 % majority vote, there is no place for consensus. The winner takes it all. And although we call it a democracy, you need to have a lot of money to be elected and money is the driving power behind the elections. The WHY in most cases in the US is about short term money making, although I found an interesting point related to Elon Musk.

In his 2022 interview he shares his vision that the future is in solar energy and batteries with nuclear needed for the transition. Also he is no fan of longevity – quote from the video (5:30)

Most people don’t change their mind, they just die. And if they don’t die we will be stuck with old ideas and society won’t advance.

It is a great example of “If you cannot beat them – join them” and then use them to fund your missions. A narcistic president becomes your helper to achieve your long-term strategy.

 

Saudi Arabia

Here we are not talking about a democracy anymore and they might seem the biggest enemy for the climate. However they have a long-term strategy. While keeping the world addicted to fossil fuels, they invest heavily in solar and hydrogen and once the western world understands the energy transition is needed, they are far ahead in experience and remain a main energy supplier.

 

China

With 1.4 billion inhabitants and not a democracy either, China has a different mission.  Initially as the manufacturing hub for the planet they needed huge amount of energy and therefore they are listed as the most polluting country in the world.

However their energy transition towards solar, water, wind and even nuclear goes so much faster than committed in the Paris agreements, as China has a long-term strategy to be energy independent and to be the major supplier in the energy transition. The long-term WHY is clear.

 

Russia

It is a pity to mention Russia as with their war-economy and reliance on fossil fuels, they are on a path towards oblivion. Even if they would win a few other wars, innovation is gone and fossil is ending. It will be a blessing for humanity. I hope they will find a new long-term strategy.

 

 

Conclusion

PLM and Sustainability are important for the long-term, despite the throw-back you might see on the short term due to politics and lobbies. In addition we need courage to keep on focusing on the long-term as our journey has just started.

Feel free to share your thoughts with compassion and respect for other opinions.

 

I am sharing another follow-up interview about PLM and Sustainability with a software vendor or implementer. Last year, in November 2023, Klaus Brettschneider and Jos Voskuil from the PLM Green Global Alliance core team spoke with Transition Technologies PSC about their GreenPLM offering and their first experiences in the field.

As we noticed with most first interviews, sustainability was a topic of discussion in the PLM domain, but it was still in the early discovery phases for all of us.

Last week, we spoke again with Erik Rieger and Rafał Witkowski, both working for Transition Technologies PSC, a global IT solution integrator in the PLM world known for their PTC implementation services. The exciting part of this discussion is that system integrators are usually more directly connected to their customers in the field and, therefore, can be the source of understanding of what is happening.

 

ecoPLM and more

Where Erik is a and he is  a long term PLM expert and Rafal is the PLM Practice Lead for Industrial Sustainability. In the interview below they shared their experiences with a first implementation pilot in the field, the value of their _ecoPLM offering in the context of the broader PTC portfolio. And of course we discussed topics closely related to these points and put them into a broader context of sustainably.

Enjoy the 34 minutes discussion and you are always welcome to comment or start a discussion with us.

The slides shown in this presentation and some more can be downloaded HERE.

 

What I learned

  • The GreenPLM offering has changed its name into ecoPLM as TT PSC customers are focusing on developing sustainable products, with currently supporting designer to understand the carbon footprint of their products.
  • They are actually in a MVP approach with a Tier 1 automotive supplier to validate and improve their solution and more customers are adding Design for Sustainability to their objective, besides Time to Market, Quality and Cost.
  • Erik will provide a keynote speech at the Green PLM conference on November 14th in Berlin – The conference is targeting a German speaking audience although the papers are in English. You can still register and find more info here 
  • TT PSC is one of the partners completing the PTC sustainability offering and working close with their product management.
  • A customer quote: “Sustainability makes PLM sexy again”

Want to learn more?

Here are some links related to the topics discussed in our meeting:

 

Conclusions

We are making great progress in the support to design and deliver more sustainable products – sustainability goes beyond marketing as Rafal Witkowski  mentioned – the journey has started. What do you see in your company?

Next week – week 46 – more news from Day 2 from the #plmroadmappdt conference

 

 

This is a guest post from one of our active members of the PLM Green Global Alliance, Roger L. Franz.

Roger is supporting industry inquiries on regulated substances, sustainable product design and life cycle management, including carbon footprint.

He is a recognized authority on supply chain reporting for compliance with worldwide regulations. Roger brings decades of experience with engineering tools and enterprise IT systems.

 

Introduction. 

More than just unsightly “plastic pollution,” the volume of consumer plastics and lack of closed-loop recovery have created a significant micro- and nano-plastics problem. These invisible plastic particles are found around the world, including in animal and human tissues.

For several reasons, including a much smaller volume of plastic used in electrotechnical products compared to consumer plastics and the generally longer life of hardware compared to the rapid turnover of consumer goods and packaging, the microplastics problem is not typically tagged as a major electronics problem- or at least not yet. Now is the time to be proactive.

The United Nations Environment Programme has posted summaries of recent discussions on using life cycle assessment (LCA) to address the global problem of plastic pollution.  These Life Cycle Initiative areas relate to plastic products, chemicals of concern in plastic products, and plastic product design.  The documents are about possible approaches to managing plastics with recommendations but are not detailed prescriptions, methods, or regulations.

While the studies did not specifically mention electrotechnical products, this industry will need to accelerate focus on engineering design tools and engineering plastics choices to avoid significantly adding on to the consumer plastic product problems.

Within the UNEP product design discussion, the section on “General considerations on possible approaches to product design, focusing on recyclability and reusability” included the following important point, which bears repeating:  Product design approaches should include eco-design and circularity principles.

 

Product design approaches should include
eco-design and circularity principles.

But what does this mean? In the following discussion, we hope to break these approaches down into more tangible design choices. Even within the electrotechnical product category, there are many product variations, so no claim is made here to cover all of them.

Options for lower carbon footprint plastics already exist to some extent.  Except for packaging, electronic components and products are typically made with engineering resins rather than the common consumer plastic “recycling arrow” types.   Alternative types of lower carbon footprint engineering resins may be available to use rather than others with higher carbon footprints.

Many plastic manufacturers are currently conducting LCA to quantify the cradle-to-gate carbon footprint of their materials. Different polymer types have inherent differences in carbon footprint due to their different monomeric starting materials and manufacturing processes.

For many plastics, these flows are detailed by Plastics Europe.  Polycarbonate, ABS, and several Polyamides, for example, are included. What is missing in these publicly available sources, as well as LCA inventory databases themselves, are many other engineering plastics; for example, while consumer PET is widely modeled, PBT (Polybutylene terephthalate) is not. These are just some of the data gaps that need to be resolved.

 

More sustainable feedstock is a good option since a given end polymer may be made from different monomeric chemicals, so the more sustainable plastic performs exactly like its classic version because it is the same.  One of the growing alternatives includes feedstocks based on renewable, bio-based sources.

These need some evaluation, again using LCA, to ensure they are free of downsides like increased water use, eutrophication, and chemical pollution due to the use of herbicides, pesticides, fertilizers, and so on. Marketing claims of being a “green material” will need backup data! For guidelines on acceptable environmental benefits claims, refer to the US FTC Green Guides.

Reducing the amount of plastic by design is not only a good practice for sustainability, it also saves money.  Some designs using parts with enough material to be modeled using generative design may be able to reduce the amount of material while reducing material usage and weight.  Reducing factory scrap from injection molding processes leaving sprues in runners and use of captive regrind are other good options.

Choosing manufacturers using renewable fuels– and even benefits like reduction of water use during processing- is another area of choice for sustainability.  Local sourcing is also a way to reduce the overall carbon footprint of a material by reducing the contribution of transportation.

Identify large plastic parts.  Historical guidelines on eco-design have actually been around for years.

One good example is the ECMA 341 Standard, “Environmental Design Considerations for ICT & CE Products (4th Edition / December 2010), which says, “All plastic parts weighing 25 g or more and with a flat area of 200 mm2 or more are marked with the type of polymer, copolymer, polymer blends or alloys in conformance with ISO 11469.”  This practice enables the identification of plastic types of large parts, while in practice, the ability to sort becomes less useful when a variety of goods are mixed in a production recycling facility.  Success here depends either on manual sorting or more sophisticated methods like infrared spectroscopy to be effective. Some equipment recyclers have such capability.

Keep it clean.   More useful guidance from ECMA 341 is to avoid the following: non-recyclable composites; coatings and surface finishes on plastic parts; adhesive-backed stickers or foams on plastic parts; if stickers are required, they should be separable; and metal inserts in plastic parts unless easily removable with common tools.  These are common sense from a clean recycling stream perspective and should not be difficult to implement.

Closing the end-of-life loop.   Recycling is imperfect, and as far as this author has seen, is rarely in place for engineering plastics.

Processes under development to decompose plastics back to new monomer feedstocks, called chemical recycling or tertiary recycling. This approach is achieving some success with a limited number of materials, mostly for high-volume consumer plastics rather than engineering types.

LCA is needed to validate that achieving plastic circularity this way with the necessary processing energy and chemicals will have a net environmental benefit.  The obvious problem with all approaches is that plastics were never designed for the environment in the first place.

Selecting More Sustainable Additives is another area where product engineers have some choices.  There are thousands of possible additives used in plastic, usually specified for a given grade and end application.  These include flame retardants, processing aids, fillers, colorants, ultraviolet stabilizers, plasticizers for flexibility, and so on and on.   While these choices are primarily the responsibility of the resin manufacturer, pressure from regulators and industry demand can influence the use of more sustainable additives.

Whenever possible, new products should avoid regulated substances by design, which may include Substances of Very High Concern (SVHC) as defined by the European Chemicals Agency (ECHA) and, more recently, polyfluorinated substances called PFAS.  This is easier said than done but definitely belongs on the checklist of ecodesign considerations.

Besides plastics?  While the present discussion is about plastics, choices of using altogether different materials may be possible in some cases.

High-volume hardware is probably unable to use alternative materials like wood, glass, bamboo, etc.   Historically, though, until the rise of both solid-state and plastic technology in the 1950s, radios and televisions featured wooden cases and consoles.  Miniaturization in the solid-state era brought in mostly plastic housings.  One recent example that the author worked on was an audio teleconferencing system that featured either oak or walnut to blend with the executive conference room.

While the intent was not specifically to avoid using plastic, it is an interesting example to think outside the plastic box. Wood avoids many of the issues with plastics, but of course, the plastics in the circuitry content remain to be addressed.

Other large household electrical/electronic goods are likely to use recyclable steel and/or stainless steel cabinets.  And if you consider an automobile to be an electronic product, these metals come into play in high volume in automobile shredder residue. Using metal rather than plastic housings may be possible for some products; for example, aluminum may be used for personal communications and IT devices, bringing a tradeoff between initial cost and the potential advantage of aluminum being more highly recyclable for use in new equipment than any plastic.

Only LCA can quantify the tradeoffs. We should also mention toys, which increasingly incorporate some electronics and use colored plastics extensively.

New material technology.  One of the many emerging material technologies is Engineered Wood.  The cited research hardly suggests that a wood-based material could be a drop-in, for example, injection molded thermoplastics, but the possibility is most intriguing.  However, just having a material of natural origins is not automatically a panacea for replacing plastics. Quite the contrary, significant cautions remain; for example,

“Chemical and thermal modifications are usually applied to adapt the wood structure and impart necessary functionalities. Most of these treatments use substantial amounts of chemicals, energy, and water. They also innocently incorporate unwanted chemically bonded structures into the wood and generate a large amount of waste products which are harmful to the environment. This brings a dilemma where an entirely sustainable and green material is converted to a non-environmentally friendly material”

(El Akban et. al, Green Chemistry, 2021).

For now, the point is that reconsidering classical synthetic polymers in the light of more natural and renewable materials may have an interesting future.

Modularity.  The ease of disassembly into “modules” is often listed as an eco-design practice that improves circularity, but the present author is skeptical about providing practical details.  More specific guidance requires each manufacturer to know how its products can be disassembled at their end of life and where such disassembly would lead in terms of reuse, remanufacturing, or material recovery.   In the context of plastics, a large plastic housing that can be easily disassembled into a single clean material is more likely to be sent to a recycler rather than reused as a “module” in other products.

It is unfortunate that software tools to make early design choices for disassembly began to be developed 25 years ago but have gone by the wayside since.   The author had personal experience with such a “Green Design Advisor” tool that modeled a product assembly from its raw materials and showed how disassembly into environmentally and economically viable recovery fractions could be optimized.

One example that is probably still true today is that an epoxy circuit board and its components would be a “module” to be submitted to size a reduction, separation, and metal recovery process.  Such a tool could also model the choice of a plastic housing vs. a metal alloy and the impacts of circular recovery of the material choices. Disassembly modeling tools for product designers is an area that needs significant development now, while software using artificial intelligence (AI) claims to be the answer. We shall see.

In conclusion, it must be recognized that most plastics were never designed for the environment in the first place. While there is currently no 100% perfect alternative, engineers do have options to improve the life cycle sustainability of tomorrow’s products.

  • Select lower PCF plastics and avoid regulated additives.
  • Reduce the amount of plastics if possible and keep larger parts free of different materials.
  • Consider materials other than plastics.
  • Be aware of new developments in both sources of plastic and end-of-life options.

 

Roger L. Franz / RogerLFranz@gmail.com   – Sept. 2024

 

 

 

 

I am happy to see that the number of members of our PLM Green Global Alliance on LinkedIn has been growing fast recently.

Early this year, we reached 1000 members; now, as of this post, we have almost 1200 members in our LinkedIn group—a growth of 20 % in less than half a year!

Each member of the #plmgreen alliance has a unique story and reason for joining.

I’m genuinely interested in learning more about your motivation. To kick off this conversation, I am sharing my journey, and I am eager to hear your thoughts, comments, and suggestions.

Being aware this is again a long read, but I encourage you to read the article till the end.

Reading a 1500-word post was a 20th-century skill that helped people understand things with their nuances.
Let’s not lose this skill in the 21st century!

 

How it all started

Rich McFall reached out to me in late 2019, seeking individuals who shared our vision of establishing a platform for discussion and collaboration on green PLM. He was drawn to my 2015 blog post, ‘PLM and Global Warming,’ which I wrote six months before the famous Paris Agreement.

In my 2015 blog post, I drew a parallel between the slow response to digital transformation in the PLM domain and our collective inaction against climate change.

Despite the growing awareness of human-caused greenhouse gas emissions, there needed to be more urgency. This post was a call to action, not just for digital transformation in the PLM domain, but for our planet’s future. The cartoon below illustrates this mindset:

Both Rich and I felt that, when possible, we should use our energy and PLM-related skills to bring together a community of people who would take Climate Change and Sustainability seriously.

Rich’s focus was primarily on Climate Change and Greenhouse Gas emissions. – a hot topic in the US, where my passion and interest were related to Sustainability and the Circular Economy – two overlapping topics with a different impact, both parts of the UN Sustainable Development Goals (SDG) as formulated and adopted by all United Nations Member States in 2015.

Climate change creates fear and polarization, whereas the Circular Economy is more of a long-term concept, more complex to grasp, or implement, however crucial for the future of the planet.”

 

The start in 2020

When we started in early 2020, a few people were interested in contributing to the alliance—their names are at the bottom of this post. After several internal Zoom meetings, we decided to focus on different Green areas.

The themes are available here: PLM Green Themes, i.e., Sustainability, the Circular Economy, Climate Change, Green Energy and Life Cycle Assessment.

In the beginning, the alliance was a small group of enthusiastic people supported by approximately 100 members in our LinkedIn group. As an organization of volunteers, we struggled with allocating time and resources to get the needed attention. In 2020, climate change and Sustainability were still niche topics in the PLM domain, and our audience was still small.

Our interactive medium was the LinkedIn group, where comments and likes were easily shared. Our PLM Green Global Alliance website would be the place where we consolidate information—a challenging approach for us with limited skills and budget.

 

Starting the interviews in 2022

In 2022, we started interviewing PLM-related software vendors. Together with Klaus Brettschneider and, more recently, Mark Reisig, we were happy to discover what the major players in our PLM ecosystem were doing regarding Sustainability.

We spoke with SAP (Feb 2022 – Circular Economy), Autodesk (March 2020 – empowering engineers), Dassault Systemes (May 2022 – company targets & Virtual Twin), Sustaira (Sept 2022 – Connecting the dots – ESG reporting) and Aras (Oct 2022 – the need for a digital thread)

 

2023 – A year of transition

Besides the software vendors, consultancy firms started to address the need for more sustainable product development and understanding of what to do, and we spoke with CIMdata (April 2023 – the importance of sustainable business models) and Transition Technologies PSC (October 2023 – their GreenPLM offering on top of the PTC PLM suite)

However, as a PLM Green Global Alliance, we discovered that more and more companies were considering moving away from greenwashing and toward implementing actual measures, some of them driven by upcoming regulations and country initiatives.

It was also a significant year for the PLM Green Global Alliance, as besides receiving increasingly encouraging messages, both CIMdata and CIMPA joined the alliance as moderators.

CIMdata, well known for its PLM consultancy and market analysis, started an additional consultancy practice related to PLM and Sustainability.

Mark Reisig, their lead consultant, joined us on the themes of Sustainability and Energy, also given his previous work career in that field.

CIMPA, a European PLM consultancy services company with roots in the aerospace industry, decided to support the alliance on the theme of the circular economy. Patrice Quencez and his team lead and moderate this activity.

 

Green in 2024 – what can we do?
Fear or Optimism? Fast and Slow!

One of the negative characteristics of the human mind is that we only want to act if it is indispensable. The brain’s evolutionary characteristic is to use the maximum amount of energy when there is a dangerous situation that forces us to act.

There is enough proof for this theory, and it is the main reason why we continue bad habits. The best book to recommend is Thinking Fast and Slow by Daniel Kahneman.

Ask yourself:

  • Should you study for the whole year or just before the exams?
  • Would you start smoking knowing it is likely killing you in the long term?
  • Would you save money for later, as then you might need it?
  • Would you spend hours/days mastering a topic, or would you be an expert on social media with some easy facts and statistics?
  • Would you act against climate change and overconsumption, knowing the reasons?

All the above questions illustrate that the majority of us (me too – there are no saints anymore) think fast, and media and marketing organizations know our weaknesses.

The result: we only get attention when there is a message of fear

An explanation of why good news channels have no subscribers, whereas bad/fake news and polarising messages create an emotion to act.

In our PLM Green Alliance Group, Rich started with a monthly news digest related to Climate change. In the beginning, it felt like only bad news and the climate changes and disasters were showing us the urgency to handle. Read the last Climate Change Chronicles here.

Bad news and fear might paralyze people.  You might think the topic is too big for me to handle; therefore, let’s do nothing. Do you remember the diagram below?

Fortunately, many people believe that something needs to be done.

A recent UNDP survey shows that 80 percent of people globally want more decisive government climate action. Read the news here, and if you are interested in how your country compares to the rest of the world, check it here.

The good news is that the majority supports measures; the bad news is that the minority is the most vocal and influential by having the means and motives not to change the current status quo. And they have been organizing themselves for years.

Therefore, there is some optimism – we need to organize!

Looking back, particularly over the last 1½ years, there are reasons for optimism. Progress might not go as fast as desired, but if you are open to action and your newsfeed algorithm is also switched to positive, you will find encouraging messages.

For example, follow Assaad Razouk; his posts are often encouraging – not creating rage.

Read the monthly ESG Newsletters published by Vincent de la Mar from Sustaira and discover the positive trend. You can find his latest May newsletter here as an example: Sustainability & ESG Insights May ’24: Biden’s carbon market plans & how to get back on track to Paris Targets.

Following the progress within Europe – after the European Green Deal with all its aspects, recently, the Nature Restoration Law was signed, pushing companies to use more generative resources. The Nature Restoration Law and the European Green Deal are regulations pushing for a more circular economy as both the left side (regenerative) and right side (hardware) of the famous butterfly are addressed.

 

Conclusion

We are making progress, and I hope this post makes you realize that you need to worry about climate change and the Sustainability of our planet. My passion, and the passion of all the people listed below, is to support a movement and not to be silent.

Now, I am asking you to share your story. Which topics do we need to address first? Can you share examples or facts that illustrate—that with 1200 members, we should not be part of the silent majority but become a respected voice?

 

We’d like to express our exceptional gratitude to all those who supported us or are still supporting us at any stage of our PLM Green Global Alliance. Feel motivated to join this group of the non-silent majority.

In an alfabetical order: Xavier Adam, Zoe Bezpalko, Tom Boudeville, Klaus Brettschneider, Nina Dar, Stephane Declee, Dave Duncan, Stephan Fester,  Bjorn Fidjeland, Ryan Flavelle, Matthias Fohrer, Roger L. Franz,  Lionel Grealou, Jon den Hartog, Patrick Hilberg, Yousef Hooshmand, Hannes Lindfred, Ilan Madjar, Vincent de la Mar, James Norman, Rich McFall,  Frank Popielas, Patrice Quencez, Mark Reisig, Audrey Reyniers, Erik Rieger,  Ryan Rochelle, Mark Rushton, Neil D’Souza, Jonathan Thery, Oleg Shilovitsky, Florence Verzelen, Darren West ,Patrick Willemsen, Rafał Witkowski, Morgan Zimmermann.

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  1. Unknown's avatar
  2. Håkan Kårdén's avatar

    Jos, all interesting and relevant. There are additional elements to be mentioned and Ontologies seem to be one of the…

  3. Lewis Kennebrew's avatar

    Jos, as usual, you've provided a buffet of "food for thought". Where do you see AI being trained by a…

  4. Håkan Kårdén's avatar