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Sorry for the delay between this post and the previous post. A break with a lot of PLM work on my side and no adverts on your side: win-win. But now I have time to continue the serial around PLM 2.0. We are in the middle.

A small recap on the agenda:clip_image002

First post : What is PLM 2.0? – published Aug 24th
Second post : Challenges in current PLM – published Sept 4th
This post : Change in business – published Oct 3rd
Final post : Why PLM 2.0 – conclusions


In the first post I described the changes in PLM messaging from vendors – PLM 2.0 or similar terms. In the second post I described the current challenges of PLM, which are well known – if you have access to in LinkedIn to the PLM related groups you will find discussions around the challenges of current PLM. And they set the spirit – good or bad.

Now in this post I will bring up some trends, which to my opinion, unmistakably must lead to a new way of PLM in order to adapt to the future.

Generation Y – a new generation of workers

clip_image004Generation Y: It is interesting to learn that everywhere companies are complaining or warning that their existing workforce is going to retire with all their knowledge without decent follow-up. In parallel they state it is difficult to find new employees with similar skills that will guarantee the future of the company. The new generation of workers, often identified as Generation Y, has different skills and different motivations.

Some interesting generalizations (note I am not a social anthropologist).

clip_image006The older generations were raised with the concept: Knowledge is Power – You as an individual needed to have in-depth skills to be the right person for a job – a job is your life and for life. As a negative result of this approach, you see that exactly this older generation sometimes ‘sits’ on their knowledge as a kind of job guarantee – they do not like sharing information – “Come to me and I will help you” is their motto till they retire.

Generation Y does not have this job for life attitude – they look more for short term success and fulfillment and therefore they do not fit so well in the way traditional companies work. They are not the type of knowledge workers previous generations had, but they are, thanks to their skills with modern digital media, capable of finding information and combining information into knowledge. They work different.

The interesting observation from my side is that Generation Y is exactly the type of people PLM requires, as it is all about sharing and combining data. What is blocking their acceptance for current PLM is that the implementation is not architected to their work motivation. Look at:

  • The way information is stored (too structured),
  • The way information is presented (too structured, boring screens).
  • The way information has to be entered in the system (too unfriendly – overkill)

clip_image008For them PLM needs to move more to an intuitive way of presenting information, capturing data as-if it is something like serious gaming. And the new PLM needs to have a way to manage structured and unstructured data combined.

For companies that complain, they are losing skilled workers in the future, they should not complain but adapt. They should look forward and solve the problems for the future, which means a different way of doing business and implementing PLM. Do not choose what the dinosaurs did.

New styles of business management

clip_image010Here I want to come back to my first post – I was intrigued by reading Steve Denning’s posts and its relation to PLM. Through the post Why Amazon can’t Make a Kindle in the USA, I found the post The Death and Reinvention of Management the best fitting with my PLM drive.
Steve describes five fundamental shifts in management that make companies ready for the 21st century.

Take time to read the post (and go more in-depth if you get as enthusiastic as me) – but come back to read the rest of this post

I summarize/quote the five shifts from Steve here (as I am sure not everyone has done the reading):

1. The company’s goal has to shift to one of delighting clients i.e. a shift from inside-out (“You take what we make”) to outside-in (“We seek to understand your problems and will surprise you by solving them”)

2. The role of the manager has to shift from being a controller to an enabler, so as to liberate the energies and talents of those doing the work and remove impediments that are getting in the way of work.

3. The mode of coordination shifts from hierarchical bureaucracy to dynamic linking, i.e. to a way of dynamically linking self-driven knowledge work to the shifting requirements of delighting clients.

4. There is a shift from value to values; i.e. a shift from a single-minded focus on economic value and maximizing efficiency to instilling the values that will create innovation and growth for the organization over the long term.

5. Communications shift from command to conversation: i.e. a shift from top-down communications comprising predominantly hierarchical directives to communications made up largely of adult-to-adult conversations that solve problems and generate new insights.

Here we see the typical PLM 2.0 targets. I will translate them into our PLM terminology.

Shift # 1 – The shift to delight clients – from which PLM vendor do we hear this statement? Which PLM vendor puts the customer in focus, instead of their “superior” technology?

Shift #2, #3 and #5 are typical PLM 2.0 capabilities which I described in my first post. See below the PLM 2.0 differentiators:

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And where do we find shift #4? How do PLM vendors address this change beyond marketing?

My conclusion on this point: Both PLM and management require a change to be ready for the 21st century – It is exactly what generation Y is looking for, it is exactly what future consumers are looking for. However currently classical PLM and classical Management are dominating the thought process – and they do not like change so much as it would put past investments and achievements at risk.

The Importance of Social Media

clip_image014Already described in the two previous trends, social media concepts fit exactly in the shift that we see towards the future. It impacts the way companies change their marketing and address their customer base. In parallel it affects the ways teams collaborate in the product development space, innovation teams are global product development teams.

My thoughts: Social media might look like a hype, but the basic concepts of social media will be required for future PLM

Globalization for SMB

clip_image016The major trend from the past decade is that SMB’s (Small and Medium Businesses) do not longer serve and fight for a regional existence. Competition and customers come from everywhere and production is more and more outsourced. The traditional company that is #1 in their region does not longer exist. Even SMBs have to consider ways to collaborate globally – again another driver for PLM 2.0

My thought: Traditional SMBs are never the leading companies in new trends, they hang on their core knowledge and have probably a longer way to go to really adapt to the future. Startup SMBs with no historical hindrance are likely to outperform them.

Innovation, Intellectual Property & War on Patents

clip_image018In a global market, innovation is the key driver to be successful combined with the point above: delight the customer. In order to delight the customer you need to innovate as delightment does not come from commodities.

And with innovation I am not only addressing the consumer market, innovation is required in all areas: green products, green production as world climate and its population forces us to change.

The successful products for the future will be those that are bringing innovation and when your company owns this Intellectual Property, your near future is going to be profitable,

Therefore the “War for Patents” will be everywhere. We currently see in the news the tablet and Smartphone patents wars, but it pops up everywhere, some more visible than others.

A “War for Patents” costs a lot of money (mainly spent to lawyers). Therefore the balance should be found between protecting your IP and to innovate faster. In this way your patents become less relevant because newer exist. To my opinion the new PLM should be the engine for innovation first and secondly the system to protect your IP

Conclusion:

clip_image020Again too many words for a blog post, but the topic is huge and I hope you see the need for a different PLM (PLM 2.0): A PLM that is targeted to the change in business all around the world. The monetary crisis which is another symptom of the old business gives us a chance to change. We need to change organizations and collaboration to remain profitable in the future – don’t be an ostrich

My thoughts –looking forward to your feedback

kindle_usa Recently I have been reading various interesting articles, it started with Why Amazon can’t Make a Kindle in the USA from Steve Denning and from here I followed several interesting links.

Most of the articles were business driven and not with a focus on technology. However what caught my attention was the similarity of issues that were raised in these articles as-if it was about PLM.

At the end it is a plea/cry for change to be more competitive in the future. With the current economical stand still, I believe there is a need and an opportunity for this change also in PLM. I am not pointing to regime changes all around the world, but somehow they are all connected to this new wave of globalization and openness to information.

And as my domain is PLM, I took PLM 2.0 as the vehicle to describe the change currently in the PLM world. Although PLM 2.0 is a term invented by Dassault Systems, I will use it as the placeholder to describe the changes in PLM.

In four posts I will guide you in the upcoming weeks through the thought process:calendar

This week : What is PLM 2.0 ?
Next : Challenges in current PLM
Next : Change in business
Final post : Why PLM 2.0 – conclusions

I hope you will stay with me when going through these four steps and look forward to your immediate feedback.

What is PLM 2.0 ?

In 2006 Dassault Systems announced PLM 2.0 as the new generation of PLM implemented on their V6 platform. If you go to the 3DS website you see the following definition of PLM 2.0
Look for the header PLM 2.0: PLM Online for All

In the DS definition you will find several keywords that will help us further to understand the PLM 2.0 capabilities:

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a typical Dassault Systems viewpoint, as they are coming from the world or 3D CAD and virtualization and the company’s vision is around lifelike – and life is mostly in 3D.
3D as interface towards all product related information is a paradigm shift for companies that were used to display only metadata on boring tabular screens where you navigate on numbers and text. The other major CAD-related PLM vendors of course could follow this paradigm too, as 3D visualization of information is known to them. However when coming from an ERP-based PLM system you will see 3D is something far out of reach for these vendors (at this moment).

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This is what I believe is a crucial keyword for all PLM future implementations it builds upon the Business Information concepts that became in fashion 8 years ago. Online means direct access to the actual data. No information conversion, no need for import or export, but sharing and filtering. What you are allowed to see is actual data and an actual status. Imagine what kind of impact working on-line would have on your organization. Evaluation of trends, Key Performance Indicators directly available – still of course the interpretation to be done by experts.

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Intellectual Property – a topic that should be on every company’s agenda. The reason a company currently exists and will exist in the future is based on how they manage their unique knowledge. This knowledge can be based on how certain processes are done, which components are chosen, which quality steps are critical and more. Working in a global collaboration environment challenges the company to keep their IP hidden for others, for sure when you talk about online data. Losing your IP means for a company to be vulnerable for the future – read in the referenced blog post from Steve Jennings about DELL.

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This is currently the platform for change as technologies are now enabling people and companies to implement applications in a different manner. Not only on premises, but it could be online, Software As A Service, Cloud based solutions and through standardized programming interfaces, companies could implement end-to-end business process without a huge, monolithic impact. Also Web 2.0 provides the platform for communities.

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The concept of communities opens new perspectives for collaboration. In general people in a community, have a common interest or task, and they share thoughts, deliverables back to the community across all company borders. This is the power of the community and the collective intelligence built inside such a community. Without company borders it should give the people a better perspective on their market on their business due to the global participation

The vision is there – now ….

All the above keywords are capabilities for the future and in the world of PLM you see that every PLM vendor / implementer is struggling with them. How to implement them consistently across their offering is the major challenge for the upcoming years, assuming PLM 2.0 is considered as the next step.

If you look at the PLM vendors beside Dassault Systems, you see that Siemens and PTC are closest to following the PLM 2.0 approach, without mentioning the term PLM 2.0. Other vendors even refuse to talk about PLM, but they share already similar components, for example Autodesk.

Interesting to see that the ERP-based PLM vendors do not follow this trend in their communication, they are still working on consolidating and completing their ‘classical’ PLM components

But the classical PLM vendors struggle with the change in paradigm too.

  • What to do with current, huge and structured implementations ?
  • Is PLM 2.0 having the same demands or can it be different ?

Here you see opportunities for new comers in this market as you can implement online collaboration, intellectual property creation/handling and communities in different manners with different types of implementation demands.

So far my introduction in PLM 2.0. Browsing on the web, I did not find too much other viewpoints on this specific terminology, so I am curious about your thoughts or and complementary comments on this topic.

In my next post I will zoom in into the challenges of PLM and relate them to the PLM 2.0 vision

My take on PLM (classical) and PLM 2.0

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Referenced in this context – not directly mentioned:

dummies_logo In many PLM communities, you see discussions and statements, that there will be a significant impact on the way we perform product lifecycle management using social media capabilities. In this post I will give my thoughts without going in-depth into certain products. At the bottom of this post you will find some links to posts which contributed to my opinion (the usual suspects).

PLM

Let’s first establish a baseline, why we want  Product Lifecycle Management. In a general  PLM is a vision, to bring products to the market faster, with better quality, being innovative and more customer focused.

plmbookThis vision can be implemented by best practices, like a standardized global staged New Product Introduction process, an enterprise wide Engineering Change Process, integration between different disciplines to work globally on a single repository for product definition and many more depending on your industry..

Two words pop up here: a single repository  for product definition and global. This is where the technology comes in. Due to an improved world-wide (internet / WAN) connectivity,  the capabilities are there to communicate efficient around a single repository for product definition and reliable, around the globe .  The world became a global workplace and we are all connected.  The improved connectivity enables PLM vendors (and others) to promote the “single version of the truth” concept.

Single Version of the truth

The idea behind it is that,  if you store everything in a single database, you will always find the right information. This idea was developed at the time the world was not yet global and people were thinking more local.

swiss Some of the major ERP vendors also push for this concept. If you store all your data in their single platform, you are sure there is no redundancy of data, so you are always confident about the content is the message.  This concept is often embraced by IT-departments, as the message having one single platform or one single system for all enterprise data sound like efficient.  (I call it Swiss Knife thinking – it does everything – but would you use it for professional work ?)

As long as we are talking about explicit data and local activities, this concept seems to prove itself. However, a lot of informal activities exist around the product development process, and these activities are not managed.

In 2009, I participated in a COE Automotive panel, where one of the attendees in the audience stood up accused the PLM vendors of making their life so complex. He said:

“If we have an issue on the shop floor with production, we just gather the right people and solve the issue – no need to fill in screens of data that PLM or ERP systems require. And if there was a customer with a problem, we send a service engineer and the problem is fixed”

Of course if his company was a global company, it would be impossible to gather all around the shop floor, or to visit the customer site and solve it in a reasonable time.

save To avoid missing information,  PLM and ERP systems try to collect as much as possible information in their systems, to have the best possible single version of the truth. Through immersive integrations and clever business logic, the user has to enter the minimum of information only once. However for the user still too much and way to complex they complain (and still not enough information is captured).

My conclusion so far: Single version of the truth is a concept to collect a majority of product related data, however missing all the informal communication, which is exchanged during talking (and later emailing and modern means of communication).

Extending the single version of the truth 

The single version of the truth is an important implementation concept for PLM and it requires already a major challenge for companies. Imagine all information that you produce will be stored in such a manner that everyone authorized can see it and it is stored in such a manner that someone else also can understand the information (and not only you) . This is such an important change process often overlooked by IT-driven PLM implementations.

knowledge

PLM Vendors focus on the tools to provide a platform to capture and share product data all around the product lifecycle. Not easy either as development is often based on generic functionality not optimized for a certain user role.

To understand the context of the shared data, you would like to hear or rewind the discussions people had at that time – as from these discussion a lot of implicit information can be retrieved. But no one wants to enter implicit information in a PLM system.

And then going global

Continuing with product development towards a global operation and addressing the communication around the product development is the next logic step. As it is much more difficult to communicate directly with everyone around the world, it is obvious that here social media come in the picture. 

email_lock Initial people were using email to exchange ideas with other people around the world.  This created new problems – sometimes huge attachments of unmanaged data, sometimes important information in mail boxes of only a few people, relevant for many.  Email is against the concept of a single version of the truth as people were creating there own non-pubic archives of product discussions. Before the WEB 2.0 revolution, PLM vendors provided email integrations or embedded email functionality in their PLM system. Still there a millions of email databases (Lotus Notes / Exchange) with product data, development data and more not visible for many.

The 2.0 change

A trend we see in social media is that your ‘old’ email system becomes more a notification system, that you got a direct message through one of your social platforms (RSS feeds, LinkedIn, Facebook, Blog, etc). Of course, if you are connected to all these platforms on-line all the time, you do not need a notification system anymore and you are connected to whom you want and when you want – a little bit back to the old days. If you enter a social environment, you are a participant of the communication going on – you can look around or participate.

social The benefit from social collaboration is that is does not push you into a structure of managed data. And it provides you with on-line communication with everyone who is in your selected community. The downside with the known social media is that it is not clear and secure, what happens with this information shared in social platforms. Will it be sold to special interest groups ? Can you find it through a search engine ?

For product related social collaboration, we need obviously  more secure communities to collaborate. And as for this collaboration you do not know who is in your trusted company network,  it is clear that cloud based solutions come in as a logical technical infrastructure. Of course these communities must be as easy accessible as popular social media and well integrated in the user’s environment.

 

Global single version of the truth ?

Combining the single version of the truth concept and the loose communication and content of social media brings us to the challenge of current PLM consultants, vendors and implementers.  All the information collected in current social platforms is hard to find or interpret. If you use the embedded search functions in these communities, they are not designed for clever searches – you need to know the context?  And then the question pops up if it is all information that existed ? You do not know as you do not see the full picture.

An old-fashioned managing all this data in our PLM system won’t work either. The capturing and classification and linking of data would be too much overhead for the reluctant user. We do not want to manage and justify each action that we do. (although this were knowledge management concepts in the 90’s)

Extended search

And this is where extended search comes in for PLM. The extended search is the glue between the single version of the truth and all the unmanaged data around the product in communities. Integrating this in a single environment is the challenge for PLM vendors (and less important for ERP vendors).

image Why mainly for PLM vendors  ? The main reason is that  in product development a lot of iterations, knowledge building, searching and capturing of date takes place. The more you know and understand, the better you are capable to make adequate decisions, understanding the right context during your development process. And for that you need the formal and informal information, global available across disciplines, companies and countries.

I see two major requirements for these extended search capabilities. 

  1. First of all the search engine should understand your context and skip irrelevant discussions and posts from your social media. I have seen how this could be done. In 2007,  Yedda,  an Israeli startup bought by AOL, came with an intelligent question and answer engine. The concept behind the engine was that it mapped the context of the question to your profile, to the community you belonged and compared it to other profiles of people in the community.  The more you asked and the more your answered the clearer your context became. In additions your answers were rewarded by others, and the more thumbs up you got, the more value you provided to the community – saving your boss to do appraisals.
  2. Search engines should provide you with a facetted search to drill down on the search results. As you do not know exactly what you are looking for, some keywords should do and then as a next step based on your context and the search context you should be able to drill down to the information you are looking for. This information should now give you a better understanding of the context of your product – if it is versioned ? if it is the latest ? Leave this to PLM.

 

My conclusion:

Classic PLM (single version of the truth) and social media capabilities (easy collaboration in communities)  combined with an extended search engine are the mandatory capabilities for a modern global PLM implementation where both formal and informal data are managed in the context of a product

Links for reference:

Tech-clarity white paper

Social Product Innovation

A hyper social organization for plm dummies

Atos Origin abandoning email

image This week I was happy to participate in the PLM INNOVATION 2011 conference in London. It was an energizer, which compared to some other PLM conferences, makes the difference. The key of the success, to my opinion was that there was no vendor dominance. And that participants were mainly discussing around their PLM implementation experiences not about products.

Additional as each of the sessions were approximate 30 minutes long, it forced the speakers to focus on their main highlights, instead of going into details. Between the sessions there was significant time to network or to setup prescheduled meetings with other participants. This formula made it for me an energizing event as every half hour you moved into a next experience.

In parallel, I enjoyed and experienced the power of the modern media. Lead by Oleg,  a kind of parallel conference took place on Twitter around the hash tag #plminnovation2011. There I met, and communicated with people in the conference (and outside) and felt sorry I was not equipped with all the modern media (iPhone/Pad type  equipment) to interact more intensive during these days.

Now some short comments/interpretations on the sessions I was able to attend

Peter Bilello, president of Cimdata opened the conference in the way we are used from Cimdata, explaining the areas and values of PLM, the statistics around markets, major vendors and positive trends for the near future. Interesting was the discussion around the positioning of PLM and ERP functionality and the coverage of these functionalities between PLM and ERP vendors.

Jean-Yves Mondon, EADS’ head of PLM Harmonization (Phenix program) , illustrated by extracts of an interview with their CEO Louis Gallois, how EADS relies on PLM as critical for their business and wants to set standards for PLM in order to have the most efficient interoperability of tools and processes coming from multiple vendors

image Due to my own session and some one-to-one sessions, I missed a few parallel sessions in the morning and attended  Oleg Shilovitsky’s session around the future of engineering software. Oleg discussed several trends and one of the trends I also see as imminent, it the fact that the PLM world is changing from databases towards networks. It is not about capturing all data inside one single system, but to be able to find the right information through a network of information carriers.

This suits also very well with the new generation of workers (generation-Y) who also learned to live in this type of environments and collect information through their social networks.

The panel discussion with 3 questions for panelist could have been a little better in case the panelist would have had the time to prepare some answers, although some of the improvisations were good. I guess the audience choose Graham McCall’s response on the question: “What will be the Next Biggest Disappointment” as the best. He mentioned the next ‘big world-changing’ product launch from a PLM vendor.

myplm Then I followed the afternoon session from Infor, called Intelligent PLM for Manufacturing. The problem with this session I had (and I have this often with vendor sessions) was that Venkat Rajaj did exactly wrong what most vendors do wrong. They create their own niche definition – Product Lifecycle Intelligence (is there no intelligence in PLM) , being the third software company (where are they on Cimdata’s charts)  and further a lot of details on product functions and features. Although the presentation was smooth and well presented, the content did not stick.

image A delight that day was the session from Dr. Harminder Singh, associate fellow at Warwick Business School, about managing the cultural change of PLM. Harminder does not come from the world of software or PLM and his outsider information and looks, created a particular atmosphere for those who were in the audience and consider cultural change as an important part of PLM. Here we had a session inspired by a theme not by product or concept. I was happy to have a longer discussion with Harminder that day as I also believe PLM has to do with culture change – it is not only technology and management push as we would say. Looking forward to follow up here.

The next day we started with an excellent session from Nick Sale from TaTa Technologies. Beside a Nano in the lobby of the conference he presented all the innovation and rationalization related to the Nano car and one of his messages was that we should not underestimate the power of innovation coming from India. An excellent sponsor presentation as the focus was on the content.

In the parallel track I was impressed how Philips Healthcare implemented their PLMD architecture with three layers. imageGert-Jan Laurenssen explained they have an authoring layer, where they do global collaboration within one discipline. A PDM layer where they manage the interdisciplinary collaboration, which of course in the case of Healthcare is a mix of mechanical, electrical and software. And above these two layers they connect to the layer of transactional systems, that need the product definition data. Impressive was their implementation speed for sure due to some of the guidelines Gert-Jan gave – see Oleg’s picture from his slide here.  Unfortunate I did not have the time to discuss deeper with Gert-Jan as I am curious about the culture change and the amount of resources they have in this project. Interesting observation was that the project was driven by IT-managers and Engineering managers, confirming the trend that PLM more and more becomes business focussed instead of IT-focused.

Peter Thorne from Cambashi brought in his session called Trends and Maximizing PLM investments an interesting visual historical review on engineering software investments using Google Earth as the presentation layer. Impressing to see the trends visualized this way and scary the way Europe is not really a major area of investment and growth.

Keith Connolly explained in his session how S&C Electric integrated their PLM environment with ERP. Everything sounded so easy and rational but as I know the guys from S&C for a longer time, I know it is a result of having a clear vision and working for many years towards implementing this vision.

image Leon Lauritsen from Minerva gave a presentation around Open Source PLM and he did an excellent job around explaining where Open Source PLM could/should become attractive. Unfortunate his presentation quickly went into the direction of Open Source PLM equals Aras and he continued with a demo of Aras capabilities. I would have preferred to have a longer presentations around the Open Source PLM business model instead of spending time on looking at a product.

I believe Aras has a huge potential, for sure in the mid-market and perhaps beyond, but I keep coming back on my experiences I also have with SmarTeam: An open and easy to install PLM system with a lot of features is a risk in the hand of IT-people with no focus on business. Without proper vision and guiding (coming from ????? ) it will become again an IT-project, for cheaper to the outside world (as internal investments often are not so clear), but achieving the real PLM goals depends on how you implement.

image After lunch we really reached to the speed of light with David Widgren, who gave us the insight of data management at CERN. Their problematic, somehow a single ‘product’ – the accelerators and all its equipment  plus a long lifecycle (20 years development before operational), surviving all technologies and data formats requires them to think all time on pragmatic data storage and migration. In parallel as the consumers of data are not familiar with the complexity of IT-systems they build lots of specific interfaces for specific roles to provide the relevant information in a single environment. Knowing a lot of European funds are going there, David is a good ambassador for the CERN, explaining in a comic manner he is working at the coolest place on Earth.

image Last session I could attend was Roger Tempest around Data Management. Roger is a co-founder of the PLMIG (PLM Interest group) and they strive for openness, standards and  interoperability for PLM systems. I was disappointed by this session as I was not able to connect to the content. Roger was presenting his axioms as it seemed. I had the feeling he would come down the stage with his 10 commandments. I would be interested to understand where these definitions came from. Is it a common understanding or it it just again another set of definitions coming from another direction and what is the value or message for existing customers using particular PLM software.

I missed the closing keynote session from John Unsworth from Bentley. I learned later this was also an interesting session but cannot comment it.

My conclusion:
An inspiring event, both due to its organization and agenda and thanks to the attendees who made a real PLM centric event. Cannot wait for 2012

2050

Two years ago I wrote a post called PLM in 2050 as the concluding post for 2008. Now two years later it is time to see what has changed my landscape during this period. Are we going to a predictable future or are new trends arising ?

These were the points I raised at that time:

1. “Data is not replicated any more – every piece of information that exists will have a Universal Unique ID, some people might call it the UUID.  In 2020 this initiative became mature, thanks to the merger of some big PLM and ERP vendors, who brought this initiative to reality. This initiative reduced the exchange costs in supply chains dramatically and lead to bankruptcy for many companies providing translators and exchange software.”

image I believe this trend is still happening only the big risk here is that it requires an open standard definition of this UUID. I am sure that before my retirement (see later below), there will be no global standard. There will be platform-vendor specific UUIDs and the challenge will be to operate in a heterogeneous platform-heterogeneous vendor environment. I feel less discussion on this topic in my environment, therefore the downward arrow.

 

2.”Companies store their data in ‘the cloud’  based on the previous concept. Only some old-fashioned companies still have their own data storage and exchange issues, as they are afraid someone will touch their data. Analysts compare this behavior with the situation in the year 1950, when people kept their money under a mattress, not trusting banks (and they were not always wrong)”

image For sure this is the most important trend and I would rank it now as the number one trend for 2010. I just read an interesting article about Cloud Computing Predictions which addresses all dimensions of a cloud strategy and execution – very much worth reading.

What you see in that article and also around you, is that there is going to be a battle between legacy vendors, who will try to transform the cloud definition to a private cloud into a way it suits their platform,  and the new cloud solution vendors which also require a platform and from there build and extend their services. It relates to one of the other trends I also mentioned in the 2008 post:
 

3. “Then with a shock, I noticed PLM did not longer exist. Companies were focusing on their core business processes. Systems/terms like PLM, ERP and CRM did not longer exist. Some older people still remembered the battle between those systems to own the data and the political discomfort this gave inside companies”

imageCombined with the new battle around the services platform it will be clear that in this approach dominant business systems, like CRM, ERP and PLM will no longer exist, as the focus will be to build business processes based on services and apps on a platform. Here I see PLM as the last hurdle to take. CRM already is understood by the market that it can be replaced by a cloud based solution, the first ERP attempts are already there too, but as PLM is a more, diverse and wide set of non-standardized functions, you will see that in this area the challenge to offer the required PLM capabilities will be the biggest. Another rising trend PLM vendors will move more towards the manufacturing execution, where ERP vendors will provide more PLM services.

The battle will be around, who owns the intellectual property of the company and where it is stored and managed.

 

4. “After 3D, a complete virtual world, based on holography, became the next step for product development and understanding of products. Thanks to the revolutionary quantum-3D technology, this concept could be even applied to life sciences. Before ordering a product, customers could first experience and describe their needs in a virtual environment”

imageThis trend will also continue I believe and combined with different types of user-interfaces, mainly from the gaming world; the virtual reality will be the space where we do the most of our engineering work, shopping experience and entertainment. Big question will be, especially for the Matrix fans, will the real world stop to exist? So also here a growing trend – 3D television, 3D communication narrow the gap between the real and virtual world and understanding.

A trend I did not pick up at that time was the issue of social media and their influence on the existing business processes. At that time I wrote:

5. “As people were working so efficient, there was no need to work all week. There were community time slots, when everyone was active, but 50 per cent of the time, people had the time to recreate (to re-create or recreate was the question). Some older French and German designers remembered the days when they had only 10 weeks holiday per year, unimaginable nowadays.”

image And I have to say I was completely wrong there. Thanks to social communities, I am spending now more time per day to jump from community to community, from blog post to blog post (I admire my colleagues who have time to produce blog posts). Meanwhile I try to follow all my Twitter and Facebook friends and meanwhile processing the messages coming from everywhere, without having time to really dig into a problem I want to solve.

So quickly I post a question in various forums to see if someone has the answer, as I have not time to solve it anymore – hopefully somewhere in the world there will be a person who has the answer or time. Where to position this new trend into the relation of PLM is still a question for me. Yes, collaboration becomes easier, less boundaries, but also less structure to store data. Intelligent search engines which also understand the context of the information become more and more important, as we cannot structure upfront all information as we did in the classical past.

image

Due to the economical crisis another trend came clear. There is no retirement money left for the older workforce that should retire in the next 20 years. So companies will have a new generation of people asking the questions and if the older workforce adapts the new social media capabillities, they can be the ones that provide the answers. 

In 2050 I will just be retired at the age of 90, and according to statistics, I have still another 20 years to enjoy my bionic life.

I wish you all a happy and successful new year and that the good dreams may come true.
Keep innovation and sustainability on your agenda

2011

I don’t know if it is the time of the year, but suddenly there is again in the PLM world a discussion which is related to the theme of flexibility (or the lack of flexibility). And I do not refer to some of the PLM supplier lock-in situations discussed recently. In a group discussion on LinkedIn we talked about the two worlds of PLM-ERP and that somehow here we have status quo do to the fact companies won’t change the way they manage their BOM if they are not forced to do or see the value.

Stephen Porter from Zero Wait-State in his blog wrote an interesting post about using PLM to model business processes and I liked his thoughts. Here the topic, flexibility was brought into the discussion by me.

ootb Then Mark Lind from Aras responded to this post and referred to his post on Out-Of-The-Box (OOTB) PLM which ended in a call for flexibility.

However, reading this post I wanted to bring some different viewpoints to Mark’s post and as my response became too long, I decided to post it in my blog. So please read Stephen’s post, read Mark’s post and keep the word flexibility in the back of your mind.

 

My European view

As I have been involved in several OOTB-attempts with various PDM / PLM suppliers, I tend to have somehow a different opinion about the purpose of OOTB.

It is all about what you mean with OOTB and what type and size of company you are talking about. My focus is not on the global enterprises – they are too big to even consider OOTB (too many opinions – too much politics).

But the mid-market companies, which in Europe practice a lot of PLM, without having a PLM system, are my major target. They improve their business with tools fitting in their environment, and when they decide to use a PLM system; it is often close related to their CAD or ERP system.

In this perspective, Mark’s statement:

Now stop and think… the fundamental premise of OOTB enterprise software is that there’s an exact match between your corporate processes and the software. If it’s not an exact match, then get ready to customize (and it won’t be OOTB anymore). This is why the concept of OOTB enterprise PLM is absurd.

I see it as a simplification – yes customers want to use OOTB systems, but as soon as you offer flexibility, customers want to adapt it. And the challenge of each product is to support as much as possible different scenarios (through configuration, through tuning (you can call it macros or customization) Microsoft Excel is still the best tool in this area

But let’s focus on PLM. Marc’s next statement:

It doesn’t matter if we’re talking about Industry Accelerators or so called ‘best practice’ templates

standard_process Again is simplifying the topic. Most of the companies I have been working with had no standard processes or PLM practices as much of the work was done outside a controlled system. And in situations that there was no Accelerator or Best Practice, you were trapped in a situation where people started to discuss their processes and to-be practices (losing time, concluding the process was not so easy as they thought, and at the end blame the PLM system as it takes so long to implement – and you need someone or something to blame). Also her Stephen promotes the functionality in PLM to assist modeling these processes.

 PLM is a learning process for companies and with learning I mean, understanding that the way of working can be different and change is difficult. That’s why a second, new PLM implementation in the same company is often more easy to do. At this stage a customer is able to realize which customizations were nice to have but did not contribute to the process and which customizations now could be replaced by standard capabilities (or configured capabilities). A happy target for PLM vendors where the customer changes from PLM vendor as they claim the success of the second implementation. However I have seen also re-implementations with the same software and the same vendor with the same results: faster implementation, less customization and more flexibility.

I fully agree with Marc’s statement that PLM implementations should be flexible and for me this means during implementations make sure you stay close to the PLM standards (yes there are no ‘official’ standards but every PLM implementation is around a similar data model.)

As the metadata and the created files represent the most value for the customer, this is where you should focus. Processes to change, review, collaborate or approve information should always be flexible as they will change. And when you implement these processes to speed up time-to-market or communication between departments/partners, do an ROI and risk analysis if you need to customize.

I still see the biggest problem for PLM is that people believe it is an IT-project, like their ERP project in the past. Looking at PLM in the same way does not reflect the real PLM challenge of being flexible to react. This is one of my aversions against SAP PLM – these two trigrams just don’t go together – SAP is not flexible – PLM should be flexible.

Therefore this time a short blog post or long response, looking forward to your thoughts

observation

The past week I was involved in three different situations, which seem to be disconnected from each other, but when looking back, I found one common similarity

The first case was with a company that had implemented pdm with a tight CAD integration many years ago. They have built together with their implementer(s) a dedicated environment, which was working efficient, perhaps never efficient enough. In the beginning of this year they planned an upgrade to the latest available software and after going live with the upgrade of CAD and PLM software, they discovered severe issues both in performance, in data inaccuracy and user acceptance. With ups and downs and serious effort from several sides, it looked like things were going better, but now they are in a down again as some users refuse to work with the system.

What do to: Fix the system everyone would think ?

save In the second case a company has implemented document management and with the support of the IT department the system was defined to cover the known needs.

The users however were reluctant to work with the system, complaining it was too slow, too complex and a lot of extra work, so nothing happened.

More than a year later, the engineering department got the assignment from the management to revive the system and they focused on implementing their main processes in the system, so everyone could work with the system. Still the system has not gone live! As all the time, when the management or users see the system, there are discussions on making it more user-friendly, simple interfaces and more.

What to do: Simplify the system everyone would think?

 

The third case is a company ready to launch their first PLM implementation and they really go for the full PLM story, including CAD data management, EBOM, MBOM and even BOP (Bill of Process) managed in their PLM system. Main reason they were able to plan the full PLM story was the fact that they were implementing a new ERP system too, so no legacy habits from the ERP side around ‘owning data’ like the Item master, MBOM or BOP. The past year has been spent on building the systems (PLM & ERP) conceptually in a test environment and from there on the PLM side they discovered some performance issues, which were considered critical to fix. And then they would go live both PLM and ERP at the same moment (a big bang), after almost a year of isolated preparation.

What to do: Fix the critical issues and go live everyone would think?

 

Although all three projects are in different countries, in a different culture and with different software, they all share one thought:

Implementing PLM is like installing an operating system. Once it is installed fix some bugs and the company will work with it. Perhaps not everyone is happy, similar like we have Windows, Apple MAC and UNIX communities, but the platform is there and we make it work. And updates of the system come with the new hardware; check our applications – if they are still running we are happy, if they are not running anymore we implement new versions or other software

By writing it so black and white, I hope you will agree it is more complicated. And I will be very happy that you agree here, as in many PLM implementations, the management of such a company has this impression – not being aware, not being knowledgeable, not being informed it is different. In addition PLM vendors and implementers try to stay close to this simple message, as no-one wants to be the messenger of the bad news that PLM is more than a software installation

myplm The root cause of all these problems is exactly the lack of management understanding and commitment to PLM.

As most of the members in a management team are relying on their ERP system for financial activities, production status, order status, stock value, etc, they also try not to touch ERP anymore once it is running. It is a mandatory system for execution and everyone is aware and somehow comfortable with costs.

And there is the difference with PLM. Do we need PLM ? We have been doing projects, designing projects already before our ERP system ? And if we install a PLM system, isn’t it like the ERP system, you install it and it is up and running ?

No !

 

PLM is not a system, it a vision how to work more efficient and intelligent. And by collaboration (using modern tools and means) between all stakeholders: market, design, execution (production or construction) and field services, we are better able to understand what is happing and as a next step, we are able to react or even better, be pro-active and come with better and innovative products and services.

So it is not about automation only. It is a change in doing businesses. It is about connecting people who were not used to work together, share information together. And there are various ways to achieve this – but not by installing simple, error free software only.

And this happened in all three companies I described. The vision of PLM was (partly) based on certain software capabilities. In the first example, it was not really PLM. It was automating the existing situation and now several years later, the company assumes after upgrading it still works, without making an evaluation, where the PLM vendor was heading to, without making an evaluation what the current quality of their data was. The focus was again on a system and fixing errors that the system should be able to understand

In the two other situations, there was the thought that once the system is there, users will accept it and start working with it.

Big, big mistake !

 

Users do not like software that requires them to change their way of working and we forget every time that changing the way someone works is not a software change. For the oldies: remember MS-DOS ? Single screen – no window swapping/multiple applications open. Many users loved the old MS-DOS due its simplicity (now they are retired) and we see the Apple generation (single window and single tasking again, but modern interface)

Building a multi-tasking environment, which PLM often is, requires a guided change process, motivation of the users, but at the end a firm statement from the management that this is the chosen way to go forward -assuming they support the introduction and usage of PLM.

(I received a nice comment on my previous post, stating we should give every user £100 to commit start working with the software, instead of paying thousands of pounds for customization to comfort the user)

image And here is the major pain in all of these three companies. The management is not able to take the ownership of the PLM vision and guide it through the company.

They let the execution to their project leader, lead engineer or IT staff and assume like ERP, everyone knows what to do and fix the bugs – no business change – just software implementation.

This leaves these front-runners in a very difficult position.

  • Not loved by the end-user, who wants no change and if there is a change it should be more fun. The will show the system is not working for them.
  • Not loved by the management as they are wondering why it takes so long to fix the issues. Should not we be up and running already after such a long time ?
  • Not loved by the PLM implementer as there is a limit to fixing the problem. After solving a problem there is always a next problem discovered
  • Not loved by the PLM vendor as they need positive references

And put any combination of people above in a meeting, the ones who are not there are to blame – and I realize I am doing the same – I am pointing to the management who is often invisible.

Call for the management

coop For me the management has the task to feel responsible for PLM – as they are responsible for the company’s future – not the end-users. This means they should be able to judge the steps executed during a PLM implementation, or for an upgrade and assure they fit in the vision. They should realize that they are the voice to the end-users to explain the value of PLM and why there is a different way of working. They do not have to go into the details, but keep the bigger picture in mind.

And the management must show commitment to all –they want PLM . So commitment is needed to the end-users, to the IT department, to project team and to the implementation partner. And commitment is not easy to delegate.

Unfortunate commitment for PLM is also a  long-term engagement, as it is not like ERP. Once it is running do not touch it. The markets change, the people change, technology changes and therefore the software practices change. To decide where, when and how to engage with a next PLM step should be a strategic decision from the management, not from a user who wants a new interface.

My last remark: it is clear that the management does not have the time and in-depth knowledge of PLM today as also the PLM is a young and moving vision due to changes in our society. (In my next post I will go into the new social hype – ask yourself is there also social ERP ?).

listen So the management team needs a sparring partner, a PLM supporter, who will reflect their vision into PLM steps and how to enroll them and communicate them into the organization, without losing visions and faith but also without talking about software features. Either you should make sure this knowledge is in your company, as several companies have already successfully discovered. Or search for an external PLM supporter – looking to my blog questionnaire results they exist !!!

 

 

 

 

 

I am curious to learn if you recognize these situations, if you agree, disagree – feel free to comment

questionaire

As promised I would come back to the results of my small questionnaire about PLM for the mid-market. Here are the answers:

 

 

 

 

What is your relation to PLM ?

PLM consultant 51 %
IT specialist 21 %
Interested in PLM related to my work 14
PLM vendor 9 %
Student 5 %

The answers show that the majority of readers are professionals directly involved with PLM, which is of course not strange for my blog. And good to see, the real majority is PLM consultant. At that time when I launched the questionnaire, I was not making a differentiation between independent consultants and PLM supplier specific consultants. And you need them both.

Do you believe PLM has a place in the mid-market?

Yes, it is already happening 57 %
Yes, it is a matter of time and education 38 %
No, mid-market companies do not need PLM 5 %
No, there is no place for a PLM system next to CAD and ERP 0 %

Of course it is a PLM blog, so this explains the 0 % for the last alternative. Also it is clear that the readers of this blog believe PLM has a place in the mid-market. Some remarks here were:

  • It depends on product and maturity cycles and on whether this service is provided by the larger companies who the mid market company is supplying (IT enterprise architect)
  • PLM is a strategy and can be implemented by any tool (Student)

Who should provide PLM functionality in the mid-market

A special PLM provider 72 %
A CAD supplier as extension of their data management 14 %
A system integrator 7 %
An IT supplier, like Microsoft, as part of their architecture 5 %
An ERP supplier as extension of their BOM management 2 %

Good news, we are among PLM friends and believe it must be a PLM provider that will bring the PLM functionality to the market, not a CAD or IT-supplier. System integrators are the majority of the minority here. Some remarks here were:

  • One size doesn’t fit all. A special solution need to be provided (PLM Consultant)
  • For me, the best solutions for mid market involve low-cost of ownership, easy to use and limited but straight forward capabilities. ERP and CAD vendors are far from there from what I can see, but at least they are integrated with one or the other part. Cloud computing solutions would be the best, that could integrate with ERP and CAD would be the best. (PLM Consultant)
  • Any one, who have technical sound knowledge, broad thinking and customized software tools like ERP and CAD (Student)

I would like to see more discussion about:

PLM implementation experiences 44 %
PLM basic principles / best practices 34 %
PLM vendors and their specific coverage 10 %
PLM selection guidelines 8 %
PLM functions and features 5 %

It is clear that readers from this blog want to read PLM related topics vendor independent and I will focus on this the upcoming post about the two major responses: PLM implementation experiences and PLM basic principles and best practices. Some of the other requests were:

  • How PLM can support inter-company collaboration at design time, manufacturing time and operational support time and how service oriented technologies have a role in this, especially when products can now be supported by 3rd party companies (not the OEM). (IT Enterprise Architect)
  • As we have not came to final Point of PLM as it is vast field and will not be, so we will be discussing on different points (student)

 

Conclusion:

So I want to thank all of you who responded to this mini-questionnaire and as we are PLM supporters, I will focus in my upcoming post again on mid-market PLM experiences and practices.

 

This time I will conclude with an anecdote:

Some time ago a Christian PLM Sales professional died (let’s call him Jack) and according to his believe he faced Saint Peter at the gates of Heaven and Hell.
Saint Peter greeted Jack and said: “Jack, With your PLM Sales you have done good and bad things to the world and for that reason, I cannot decide if you should go to Heaven or to Hell. Therefore I allow you to make the choice yourself”.


Jack replied: “But Saint Peter, how can I make such an important decision for the rest of my eternal life. It is too difficult !”

Saint Peter replied: “No problem Jack, take a look at Heaven and Hell, take your time and then come back to tell me your decision”

Jack entered Heaven and he was surprised about the quietness and green atmosphere there. Angels were singing, people were eating from golden plates with the best food ever, people were reading poetry and everything was as peaceful as you could imagine. In the distance he could see God surrounded by some prophets talking about the long-term future. After some time Jack had seen it and went to Hell to have a view there.

And when he opened the gates of Hell, he was astonished. Everywhere he looked there were people partying, having fun. It reminded him off these sales kick-offs, he had in the past, exotic places with lots of fun. In the distance he could see the Devil as DJ playing the latest dance music – or was it DJ Tiësto ?

Jack did not hesitate and ran back to Saint Peter, no time to lose. “Saint Peter” he said “I want to go to Hell, no doubt and pity I did not know it before”

“So be it” said Saint Peter “go for it.”

SNAGHTML883dbfAnd then once Jack entered Hell, it was suddenly all fire around him, people were screaming of pain and suffering and also Jack felt the first flames.

“Devil!!”  he screamed “what happened to what I have seen before?”

 

With a sarcastic voice the devil replied: “That ? That was a demo”

clip_image002

If you think you have the need for PLM, as everyone around you has PLM and you are sure you need it also, how do you select a PLM system?

If you are not familiar with PLM, PLM (Product Lifecycle Management) stands for a vision and a combination of best practices, industry dependent, that allow you as a company to be more innovative, faster too market, more customer centric and also with a higher quality and efficiency. The result: you are doing better as the competition – more margin, market share etc, etc

Next the implementation of this vision can be done by implementing pieces of the PLM vision on top of the existing systems already in your company. Extending the capabilities of your CAD system with some macros ; programming some capabilities around SharePoint to make information available and combined with Excel macros and an import in our ERP system, you believe you are doing PLM as you implemented parts of the PLM vision, mainly the efficiency part.

And then we get stuck, we would like to be more customer centric. Which macro to write for that? Or we want to connect our 3D designs to be used in a virtual prototype environment so we do not have to make the first real prototype to understand where to improve. Here the local reseller or IT-provider mentions it goes beyond his expertise (if he is fair).

For the full PLM vision, we see that the major PLM vendors have an integrated story, where all best practices and capabilities are connected and available on demand. Of course there is a discussion between themselves who has the best vision, the best integration between all these modules and who is the most efficient, but this is normal in a competitive world. You will find out the details during your selection process, but let’s agree you want all these benefits now or in the future, so the first conclusion is, you need to implement a PLM system in your company, and not small pieces of PLM capabilities in different systems and infrastructure.

And now comes the do not do this part, which I encountered in the past two months several times and from which I thought this approach was already considered by people, knowledgeable in this are as leading to failure.

clip_image004

 

The content below might lead to dissatisfaction in the near or longer future and the writer warns you NOT to use the methodology below

The company starts collecting requirements from all departments to assure they can implement the new vision. And as collecting requirements is a lot of work, they hire an external consulting company to do this work. The consultant(s) go and talk with all the different departments and at the end they collected a list of 100+ requirements, which after discussing them with the management are completed with another 50 requirements to assure the company is not going to select the wrong PLM system.

clip_image006

Then the company sends this book to all the known PLM vendors, telling them to respond within a timely matter (two – four ) weeks. And questions will be answered only through a very formal process via the consultancy company.

  This type of questions you will find (and they are real):

  • There should be a control for the renaming of CAD-parts and links
  • It should be possible to search from the top to the bottom in the structure with all documents
  • It should be possible to work with the following formats (3 common and 15 rare formats mentioned)
  • It should be able to drag and drop information from one structure to the other
  • The system should protect the users to make an error
  • The system should run integrated with our ERP system (xyz mentioned)
  • The system should be able to identify and manage project risk to support product and process changes throughout the product lifecycle

And one of my favorites:

  • The system shall be able to create, update, maintain and process main and typical sorts and types of documents and their source data. Both “tabular” data (lists/datasheets) and graphic (diagrams, etc.) data, as well as text data (technical reports, etc.) are understood in this requirement. However see also requirement 18 and requirement 54. The scope and types of documents should be possible to be modified in an easy way for various projects and various stages of development documentation for those projects

And the management added:

  • The implementer should come with a detailed implementation plan and budget
  • The implementer should guarantee the budget stays with xxx range
  • The implementer should provide 3 references of similar companies and tools.

 

clip_image008 The RFP document is usually a 20 to 50 page document – the amount of pages seems to have a correlation with the amount of money spent to consultancy. The total assembly costs for this document: 400 to 1000 man-hours (do your math for the initial costs)

Then the RFP document is sent to 5 or more potential suppliers, who need to answer for each requirement in detail if:

  • It is standard in the system
  • It can be done through configuring the system, explain.
  • It can be done through customization, please specify
  • It is not supported

Each vendor spends at least 500 man-hours to answer all these questions as much as possible with yes, it is standard. An although not understanding the requirements at all at some points, they only give positive answers, trying to stay away from the “It is not supported answer”.

So after at least 2500 (5 times 500) man-hours the company assisted by the consultant(s) think the know who to invite for the next stage of the PLM selection.

 

Did they make the right choice?

My statement is perhaps yes. So far they have wasted 3000 man-hours or more in the world just to be busy and come to a result which an experienced independent PLM consultant could do in a few days:

If you are this type of company – look at these vendors: company A, company B and perhaps company C for your PLM solution as you are in this industry, this IT-platform and this maturity – let’s discuss with them what we want to achieve

Next the real PLM selection process starts, here the investment and research should begin – and I would do this different. In my next post I will explain my approach.

Do you agree and would you do it different?
I am looking forward to your feedback.

 

dontmiss In my previous post (PLM for the mid-market – your opinion) I started a very small questionnaire – if you did not have the time (takes less than 5 minutes) or encouragement (please, please) to answer the 4 anonymous questions, please go there. End of October I promised to publish the results in this blog.

Direct link to the questionnaire: http://www.enquetemaken.be/toonenquete.php?id=48804

questionnaire The past two years I have been blogging about PLM, with a special focus on the mid-market. My previous post was about PLM selection (which PLM to choose) and thanks to Oleg (How To Choose PLM? (Visual guide)) this became a broader discussion. It made me realize that although we are all talking about PLM, I am not sure if we all have the same opinion about the mid-market.

To be aligned my previous definition of the mid-market:

Mid market company: For me the definition of a mid-market company does not have to do with revenue or the amount of people working for this company. I characterize a mid-market company as a company, where everyone has a focus on the company’s primary process. There is no strategic layer of people, who are analyzing the current business and defining new strategies for the future. In addition, the IT-staff is minimal, more seen as an overhead than as strategic. Mid-market companies have their strength in being flexible and reacting fast on changes, which might contradict with a long term strategic approach.

question

Now I am curious about your opinion. Therefore I published a small questionnaire on a Belgium website, to get a quick feedback and I am looking forward to your response. Although I do not consider it as scientific research, your (anonymous) response will enable me review my opinion and to focus on some specific topics.

Please take the time so answers this questionnaire from the link below:

PLM for the mid-market – your opinion

Thanks for your feedback and I will publish the results end of October

Jos Voskuil

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  1. Bart Willemsen's avatar

    Interesting reflection, Jos. In my experience, the situation you describe is very recognizable. At the company where I work, sustainability…

  2. Unknown's avatar
  3. Håkan Kårdén's avatar

    Jos, all interesting and relevant. There are additional elements to be mentioned and Ontologies seem to be one of the…

  4. Lewis Kennebrew's avatar

    Jos, as usual, you've provided a buffet of "food for thought". Where do you see AI being trained by a…