You are currently browsing the monthly archive for October 2025.

This week is busy for me as I am finalizing several essential activities related to my favorite hobby, product lifecycle management or is it PLM😉?

And most of these activities will result in lengthy blog posts, starting with:
The week(end) after <<fill in the event>>”.

Here are the upcoming actions:
Click on each image if you want to see the details:


In this Future of PLM Podcast series, moderated by Michael Finocciaro, we will continue the debate on how to position PLM (as a system or a strategy) and move away from an engineering framing. Personally, I never saw PLM as a system and started talking more and more about product lifecycle management (the strategy) versus PLM/PDM (the systems).

Note: the intention is to be interactive with the audience, so feel free to post questions/remarks in the comments, either upfront or during the event.


You might have seen in the past two weeks some posts and discussions I had with the Share PLM team about a unique offering we are preparing: the PLM Awareness program. From our field experience, PLM is too often treated as a technical issue, handled by a (too) small team.

We believe every PLM program should start by fostering awareness of what people can expect nowadays, given the technology, experiences, and possibilities available. If you want to work with motivated people, you have to involve them and give them all the proper understanding to start with.

Join us for the online event to understand the value and ask your questions. We are looking forward to your participation.


This is another event related to the future of PLM; however, this time it is an in-person workshop, where, inspired by four PLM thought leaders, we will discuss and work on a common understanding of what is required for a modern PLM framework. The workshop, sponsored by the Arrowhead fPVN project, will be held in Paris on November 4th, preceding the PLM Roadmap/PDT Europe conference.

We will not discuss the term PLM; we will discuss business drivers, supporting technologies and more. My role as a moderator of this event is to assist with the workshop, and I will share its findings with a broader audience that wasn’t able to attend.

Be ready to learn more in the near future!


Suppose you have followed my blog posts for the past 10 years. In that case, you know this conference is always a place to get inspired, whether by leading companies across industries or by innovative and engaging new developments. This conference has always inspired and helped me gain a better understanding of digital transformation in the PLM domain and how larger enterprises are addressing their challenges.

This time, I will conclude the conference with a lecture focusing on the challenging side of digital transformation and AI: we humans cannot transform ourselves, so we need help.


At the end of this year, we will “celebrate” our fifth anniversary of the PLM Green Global Alliance. When we started the PGGA in 2020, there was an initial focus on the impact of carbon emissions on the climate, and in the years that followed, climate disasters around the world caused serious damage to countries and people.

How could we, as a PLM community, support each other in developing and sharing best practices for innovative, lower-carbon products and processes?

In parallel, driven by regulations, there was also a need to improve current PLM practices to efficiently support ESG reporting, lifecycle analysis, and, soon, the Digital Product Passport. Regulations that push for a modern data-driven infrastructure, and we discussed this with the major PLM vendors and related software or solution partners. See our YouTube channel @PLM_Green_Global_Alliance

In this online Zoom event, we invite you to join us to discuss the topics mentioned in the announcement. Join us in this event and help us celebrate!


I am closing that week at the PTC/User Benelux event in Eindhoven, the Netherlands, with a keynote speech about digital transformation in the PLM domain. Eindhoven is the city where I grew up, completed my amateur soccer career, ran my first and only marathon, and started my career in PLM with SmarTeam. The city and location feel like home. I am looking forward to discussing and meeting with the PTC user community to learn how they experience product lifecycle management, or is it PLM😉?


With all these upcoming events, I did not have the time to focus on a new blog post; however, luckily, in the 10x PLM discussion started by Oleg Shilovitsky there was an interesting comment from Rob Ferrone related to that triggered my mind. Quote:

The big breakthrough will come from 1. advances in human-machine interface and 2. less % of work executed by human in the loop. Copy/paste, typing, voice recognition are all significant limits right now. It’s like trying to empty a bucket of water through a drinking straw. When tech becomes more intelligent and proactive then we will see at least 10x.

This remark reminded me of one of my first blog posts in 2008, when I was trying to predict what PLM would look like in 2050. I thought it is a nice moment to read it (again). Enjoy!


 

PLM in 2050

As the year ends, I decided to take my crystal ball to see what would happen with PLM in the future. It felt like a virtual experience, and this is what I saw:

  • Data is no longer replicated – every piece of information will have a Universal Unique ID, also known as a UUID. In 2020, this initiative became mature, thanks to the merger of some big PLM and ERP vendors, who brought this initiative to reality. This initiative dramatically reduced exchange costs in supply chains and led to bankruptcy for many companies that provided translation and exchange software.
  • Companies store their data in ‘the cloud’ based on the concept outlined above. Only some old-fashioned companies still handle their own data storage and exchange, as they fear someone will access their data. Analysts compare this behavior with the situation in the year 1950, when people kept their money under a mattress, not trusting banks (and they were not always wrong)
  • After 3D, a complete virtual world based on holography became the next step in product development and understanding. Thanks to the revolutionary quantum-3D technology, this concept could even be applied to life sciences. Before ordering a product, customers could first experience and describe their needs in a virtual environment.
  • Finally, the cumbersome keyboard and mouse were replaced by voice and eye recognition. Initially, voice recognition

    and eye tracking were cumbersome. Information was captured by talking to the system and by recording eye movements during hologram analysis. This made the life of engineers so much easier, as while researching and talking, their knowledge was stored and tagged for reuse. No need for designers to send old-fashioned emails or type their design decisions for future reuse
  • Due to the hologram technology, the world became greener. People did not need to travel around the world, and the standard became virtual meetings with global teams(airlines discontinued business class). Even holidays can be experienced in the virtual world thanks to a Dutch initiative inspired by coffee. The whole IT infrastructure was powered by efficient solar energy, drastically reducing the amount of carbon dioxide.
  • Then, with a shock, I noticed PLM no longer existed. Companies were focusing on their core business processes. Systems/terms like PLM, ERP, and CRM no longer existed. Some older people still remembered the battle between those systems over data ownership and the political discomfort this caused within companies.
  • As people were working so efficiently, there was no need to work all week. There were community time slots when everyone was active, but 50 per cent of the time, people had time to recreate (to re-create or recreate was the question). Some older French and German designers remembered the days when they had only 10 weeks holiday per year, unimaginable nowadays.

As we still have more than 40 years to reach this future, I wish you all a successful and excellent 2009.

I am looking forward to being part of the green future next year.

 

 

Over the last month, I have been actively engaged in the field; however, unfortunately, I have not been able to respond to all the interesting and sometimes humorous posts in my LinkedIn stream.

The fun started with a post from Oleg referring to a so-called BOM battle presented at Autodesk University by Gus Quade.

The image seems fake; however, the muscle power behind the BOM players looks real.

Prof. Dr. Jörg Fischer, also pictured, is advocating for rethinking PLM and BOM structures, and I share his discomfort.

Prof. Fischer wrote recently:  “Forget everything you know about EBOM and MBOM. CTO+ is rewriting the rules of PLM. “

I am not a CTO expert, but I can grasp the underlying concepts and understand why it is closely associated with SAP. It aligns with the ultimate goal of maintaining a continuous flow of information throughout the company, with ERP (SAP?) at its core.

My question is, how far are we from that option?

Current PLM implementations often focus on a linear process and data collection from left to right, as illustrated in the old Aras image below. I call this the coordinated approach.

During the recent Dutch PLM platform meeting, we also discussed the potential need for an eBOM, mBOM, and potentially the sBOM. A topic many mid-sized manufacturing companies have not mastered or implemented yet – illustrating the friction in current businesses.

Meanwhile, we discuss agentic AI, the need for data quality, ontologies and graph databases. Take a look at the upcoming workshop on the Future of PLM, scheduled for November 4th in Paris, which serves as a precursor to the PLM Roadmap/PDT Europe 2025 conference on November 5th and 6th.

The reality in the field and future capabilities seem to be so far apart, which made me think about what the next step is after BOM management to move towards the future.

The evolution of the BOM

For those active in PLM, this brief theory ensures we share a common understanding of BOMs.

 

Level 0: In the beginning, there was THE BOM.

Initially, the Bill of Materials (BOM) existed only in ERP systems to support manufacturing. Together with the Bill of Process (BOP), it formed the heart of production execution. Without a BOM in ERP, product delivery would fail.

 

Level 1: Then came a new BOM from CAD.

With the rise of PDM systems and 3D CAD, another BOM emerged — reflecting the product’s design structure, including assemblies and parts. Often referred to as the CAD or engineering BOM, it frequently contained manufacturing details, such as supplier parts or consumables like paint and glue.

This hybrid BOM bridged engineering and manufacturing, linking CAD/PDM with ERP. Many machine manufacturers adopted this model, as each project was customer-specific and often involved reusing data by copying similar projects.

Many industrial manufacturers still use this linear approach to deliver solutions to their customers.

 

Level 2: The real eBOM and mBOM arrived.

Later, companies began distinguishing between the engineering BOM (eBOM) and manufacturing BOM (mBOM), especially as engineering became centralized and manufacturing decentralized.

The eBOM represented the stable engineering definition, while the mBOM was derived locally, adapting parts to specific suppliers or production needs.

At the same time, many organizations aimed to evolve toward a Configure-to-Order (CTO) business model — a long-term aspiration in aligning engineering and manufacturing flexibility, as noted by Prof. Jörg Fischer in his CTO+ concept.

 

A side step: The impact of modularity

Shifting from Engineer-to-Order (ETO) to Configure-to-Order (CTO) relies on adopting a modular product architecture. Modularity enables specific modules to remain stable while others evolve in response to ongoing innovation.

It’s not just about creating a 200% eBOM or 150% mBOM but about defining modules with their own lifecycles that may span multiple product platforms. Many companies still struggle to apply these principles, as seen in discussions within the North European Modularity (NEM) network.

See one of my reports: The week after the North European Modularity network meeting.

We remain here primarily in the xBOM mindset: the eBOM defines engineering specifications, while the mBOM defines the physical realization—specific to suppliers or production sites.

 

Level 3: Extending to the sBOM?

To support service operations, the service BOM (sBOM) is introduced, managing serviceable parts and kits linked to the product. Managing service information in a connected manner adds complexity but also significant value, as the best margins often come from after-sales service.

Click on the image above to understand the relations between the eBOM, mBOM(s) and sBOM.

However, is the sBOM the real solution or only a theme pushed by BOM/PLM vendors to keep everything within their system? So far, this represents a linear hardware delivery model, with BOM structures tied to local ERP systems.

For most hardware manufacturers, the story ends here—but when software and product updates become part of the service, the lifecycle story continues.

 

The next levels: Software and Product Services require more than a BOM

As I mentioned earlier, during the Dutch PLM platform discussion, we had an interesting debate that began with the question of how to manage and service a product during operation. Here, we reach a new level of PLM – not only delivering products as efficiently as possible, but also maintaining them in the field – often for many years.

There were two themes we discussed:

  • The product gets physical updates and upgrades – how can we manage this with the sBOM – challenges with BOM versions or revisions ( a legacy approach)
  • The product functions based on software-driven behavior, and the software can be updated on demand – how can we manage this with the sBOM (a different lifecycle)

The conclusion and answer to these two questions were:

We cannot use the sBOM anymore for this; in both cases, you need an additional (infra)structure to keep track of changes over time, I call it the logical product structure or product architecture.

 

The Logical Product Structure

Since 2008, I have been involved in Asset Lifecycle Management projects, explaining the complementary value of PLM methodology and concepts related to an MRO environment, particularly for managing significant assets, such as those in the nuclear plants industry.

Historically, the configuration management of a plant was a human effort undertaken by individuals with extensive intrinsic knowledge.

A nuclear plant is an asset with a very long lifecycle that requires regular upgrades and services, and where safety is the top priority. However, thanks to digitization and an aging workforce, there was also a need to embed these practices within a digital infrastructure.

What I learned is that the logical product structure, also known as the plant breakdown structure (PBS), became an essential structure for combining the as-designed and as-operated structures of the plant.

In the SmarTeam image below, the plant breakdown structure was represented by the tag structure.

Coming back to our industrial products in service, it is conceptually a similar approach, albeit that the safety drivers and business margins might make it less urgent. For a product, there can also be a logical product structure that represents the logical components and their connections.

The logical structure of a product remains stable over time; however, specific modules or capabilities may be required, while the physical implementation (mBOM) and engineering definition (eBOM) may evolve over time.

Additionally, all relevant service activities, including issues and operational and maintenance data, can be linked to the logical structure. The logical structure is also the structure used for a digital twin representation.

 

The logical product structure and software

The logical product structure is also where hardware and software meet. The software can be managed in an ALM environment and provides traceability to the product in service through the product structure.

Note: this is a very simplified version, as you can imagine, it looks more like a web of connected datasets – the top level shows the traceability between the various artifacts – HW and SW

Where is the product structure defined?

The product structure originates from a system architect, and it depends on the tools they are using, where it is defined – historically in a document, later in an Excel file – the coordinated approach.

In a modern data-driven environment, you can find the product structure in an MBSE environment and then connect to a PLM system – the federated and connected approach.

There are also PLM vendors that have the main MBSE data elements in their core data model, reducing the need for building connectivity between the main PLM and MBSE elements. In my experience, the “all-in-one” solutions still underperform in usability and completeness.

Conclusion

I wrote this post to raise awareness that a narrow focus on BOM structures can create a potential risk for the future. Changing business models, for example, the product-service system, require a data-driven infrastructure where both hardware and software artifacts need to be managed in context. Probably not in a single system but supported by a federated infrastructure with a mix of technologies. And I feel sorry that I could not write about a model-based enterprise at this time!

I am looking forward to discussing the future of PLM with a select group of thought leaders on November 4th in Paris, as a precursor to the upcoming PLM Roadmap/PDT Europe conference. For the workshop on November 4th, we almost reached our maximum size we can accommodate, but for the conference, there is still the option to join us.

Please review the agenda and join us for engaging and educational discussions if you can.

And if you are not tired of discussing PLM as a term, a system or a strategy – watch the recording of this unique collection of PLM voices moderated by Michael Finochario.

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  1. Bart Willemsen's avatar

    Interesting reflection, Jos. In my experience, the situation you describe is very recognizable. At the company where I work, sustainability…

  2. Unknown's avatar
  3. HÄkan KÄrdén's avatar

    Jos, all interesting and relevant. There are additional elements to be mentioned and Ontologies seem to be one of the…

  4. Lewis Kennebrew's avatar

    Jos, as usual, you've provided a buffet of "food for thought". Where do you see AI being trained by a…