It has been silent from my side the past – more than two months. Extremely busy and sometimes surprised to see the amounts of post some of my colleagues could produce, with Oleg as the unbeaten number one. During this busy period I was able to observe some interesting trends listed below:
Going Social
Social Media and PLM is one of the favorite topics for both bloggers and some PLM vendors at this moment. New products for community based collaboration or social engineering are promoted. Combined with discussions and statements how the new workforce (Generation Y) should get challenging jobs without doing the ‘old boring stuff’.
True arguments to initiate a change in the way we work. And I agree, must of current PLM systems are not ‘intelligent’ enough to support engineers in a friendly manner. However is there an alternative at this moment ? Below a commercial (in Dutch) promoting that elderly workers are still required for quality.
I discussed the relation PLM and Social Media some time ago in my post Social Media and PLM explained for dummies. In addition my observation from the field, gives me the feeling that in most companies the management is still dominated by the older generation, and most of the time they decide on the tools they will be using. No X and Y at this moment. Therefore I do not see a quick jump to social media integrated with PLM – yes the vision is there – but the readiness of most companies is not yet there.
Cloud
PLM and Cloud are also more and more mentioned by PLM vendors as a new solution specially for the mid-market. And with an optimistic mind you can indeed believe that with a low investment (pay per use) mid-market companies can do their PLM on-line. But why are existing on-line PLM systems not booming at this time ? (Arena / PLMplus / and the major PLM vendors) I believe that there are two key reasons for that:
- Implementing PLM is not equal to installing a system. PLM is a vision to be implemented using a system. And the difficulty is that a vision does not match function and features from a product vendor. There is a need for a driving force inside the company that will support the business change. Where are the consultants and advocates (with experience) for this type of solutions ?
- There is still a reluctance to store intellectual property somewhere on-line in a cloud without direct control and ownership of data. Mid-market companies are not known to choose solutions ahead of the mass. In this type of companies cloud based CAD tools might be an entry point, but all product data – no way they say.
PLM or ERP
Before even talking about new technologies or fundamentals for PLM, I see the biggest challenge for PLM is still to get the recognition as the system for product knowledge (IP) and innovation. In too many companies ERP rules and PLM is considered as a way to capture CAD and engineering data. The main PLM vendors are not addressing this challenge – they neglect ERP (yes we can connect). And ERP vendors like SAP and Oracle are not known for their PLM messages and strategy (yes we have PLM). As ERP is often the major IT-system historically, there is so often the (wrong) opinion that everything should be built and based on one system.
In some publications I have seen the Swiss knife as an example for the multi-functional system with all tools embedded. My question remains – who wants to work only with a Swiss knife when doing professional work ?
I like to have the right tools to do my job
The most important topic around my blog the past 3 years has been around the Manufacturing BOM – where should it be – and where is the MBOM current ?
Sweden – a reality check
Last week I attended the DS PLM forum in Gothenburg to present the vision of using a PLM system as the backbone for plant information management for owners/operators and how ENOVIA supports this vision.
But I also learned Sweden is (one of) the most innovative countries (I need to verify the criteria used but can imagine there is a source of truth). What impressed me more where the presentations from Staffan Lundgren from Sony Ericsson with the title “Living in a world of change – balancing stability and flexibility” and Magnus Olsson from Volvo Cars with the title “Driving operational excellence in a challenging business environment”. Both companies are well known for their robust image. From both speakers you could experience that they are not worried so much about Generation Y, their success is depending on a clear vision and a will to go there. And this basic drive is often missing – PLM is not a product you buy and then business continues as usual
Conclusion
PLM vendors made a lot of noise the past months (events / product announcements) and customers might get the impression that technology and software (or the price of software) are the main criteria for successful PLM. Although not unimportant, I would focus on the vision and to assure this vision is understood and accepted by the company.
2 comments
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May 17, 2011 at 1:14 am
Oleg Shilovitsky
Jos, welcome back! Yes, you are right, vendors made a lot of noise during the past two months of your absence. I think, the main question customers are asking what they can do with all these new products and technologies. Maybe less focused on the vision, but how to make it work in a short period of time. Just my thoughts… best, Oleg
Agree – focus on vision is perhaps not the right wording – having the vision i important otherwise it is impossible to make ‘it’ work. You need to know what ‘it’ is that you try to achieve
best regards
Jos
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May 21, 2011 at 11:45 am
Yann Malet
Hello Jos, glad to read you again with Oleg you are my sentinels on what happens on the forefront of PLM development. It is interesting because both of you have a different angle on its evolution. However sometimes your posts echo each other in a very interesting way. Established PLM vendors have updated their “PPT” to include as much as buzzword as possible and right now Social, CLoud, Openness are trendy but in reality I have yet to find one that put some money where they PPT speech are.
Who is going to be the ‘wordpress’ of the BOM small focus native web application with a file system integration à la “dropbox” that can be purchased as software as a service or hosted on your private servers.
I am not talking about something that has been developed for the 500 biggest companies in the word and scale down to fit all but rather something that was designed for the 5 000 000 smaller manufacturing companies. The goal would be to have a dead simple system. Of course ideally this platform would be built on top of a modern web stack and would have an Open API.
Are you aware of a company trying this approach ? It would be very interesting to hear from you what are the minimum scenario that should be supported for the 5 000 000 smaller manufacturing companies.
Regards,
–yml
Yann – good to hear from you and thanks for your comments. As you might know our (Oleg and mine) worlds have not so much connection anymore – still coming from the same roots but more and more different interests. Your question is big enough to dedicate a blog post on it – so i will prediscuss it with you before starting to write somehing more extensive. Talk to you soon
Jos
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